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10 Rules Every Founder Should Know: Inside Anduril’s Secret Comms Strategy w/ Lulu Cheng Meservey and Trae Stepens
Pirate Wires
Standing Out by Saying Something
To become a nationally beloved brand in the context of government relationships, it is common for companies to say a lot of things without conveying any meaningful message. Many companies in the government sphere adopt a marketing posture of saying bland and generic statements to remain indistinguishable from each other, which ultimately pleases the government as it minimizes risks and criticism. However, for a company like Andro to differentiate itself and stand out, it is crucial to communicate unique and engaging messages rather than bland platitudes, as a strategy to make an impact and establish an identity in the market.
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