The Role Forward: A Strategic Finance Podcast cover image

The Heuristics of Forecasting with Brian Weisberg, CFO at Tidelift

The Role Forward: A Strategic Finance Podcast

NOTE

The Importance of Investing in Sales and Marketing for a Growing Business

When it comes to headcount planning, it's important to have conversations with your team and understand how your business works. Pre-product market fit focuses on R&D, while once you have a sellable product, it's time to invest in sales and marketing. A typical ratio between sales/marketing and R&D is 1:2.

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