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206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
Teaching the Five Light bulbs Framework
The Five Light bulbs Framework is a messaging framework used in marketing, providing a universal language and structure for businesses. It is foundational, not based on tactics or platforms, and serves as the 80-20 of marketing. The framework consists of five key elements: Light bulb one represents the customer's current situation, aiming to show empathy and understanding. Light bulb two depicts the alternative options available to the customer. Light bulb three illustrates the business's unique approach or methodology. Light bulb four focuses on the offer, including product, price point, and bonuses. Light bulb five showcases the customer's desired outcome or new life. Each light bulb plays a critical role in crafting compelling messaging that resonates with the audience and helps businesses effectively communicate their value proposition.
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