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Email Marketing is Your Company’s Lifeline
Reading influential marketing literature, such as Seth Godin's work on permission marketing and David Hyatt's insights on email marketing, underscores the importance of email in business outreach. Having extensive experience in email marketing product development highlights its critical role in maintaining connection with customers. A single monthly email can effectively convey a company's message and foster engagement, showcasing email as a primary marketing tool despite the existence of alternative communication platforms.
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Listen to the best highlights from the podcasts you love and dive into the full episode