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B2B Marketing Lessons from Survivor | Remarkable Podcast
Distribution First
Repurposing and Distribution Strategies in Content Marketing
The key strategy in content marketing is repurposing and distribution strategies that focus on maximizing the value of existing content. By re-sharing top episodes, creating supercuts of clips, and developing blog posts and videos, creators can offer valuable content without constantly producing new material. By planning the distribution strategy in advance and considering it from the beginning of content creation, like mapping out plans before and after a monthly event, marketers can establish a structured approach to maximize the content's reach and impact. Embracing the concept of going the extra mile in content marketing can differentiate brands, as competitors often neglect these efforts. The secret is to document ideas and have an action plan to execute them, ensuring continuous innovation and improvement in content repurposing and distribution.
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