Venture Capital Partner Elicia McDonald: How to Stand Out From the Crowd in Investing
The Sachin and Adam Show
**Sales vs Marketing approach to building a reputation **
Building a brand and reputation as a venture capitalist can be approached in different ways. While some VCs choose to be vocal and active on social media to shape their image, others, like the speaker, prefer a more sales-oriented approach, focusing on genuine connections and public speaking engagements. The speaker values actions over words, aiming to build a solid reputation based on their deeds rather than just their statements. They believe in the significance of consistent, authentic behavior behind closed doors to establish a lasting brand and reputation.
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