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$100M Offers Audiobook Part 3 | Ep 581
The Game w/ Alex Hormozi
Short-Term Experience Drives Long-Term Value
The proximity between purchase and value delivery determines the perceived value of a product or service. Short-term experiences contribute to long-term outcomes, providing emotional wins that reinforce trust and momentum. Clients are buying the long-term dream outcome, but it's the short-term experiences that keep them engaged. By incorporating immediate wins, such as closing a sale within the first seven days, businesses can reinforce client trust and drive them towards their long-term goals.
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