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How to Use Your Presence (from Think Fast, Talk Smart)

Coaching Real Leaders

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The Power and Importance of Framing in Communication

Framing is a powerful communication skill that is often underutilized. It involves setting context and choosing the right frame to influence how others interpret your message. Strategic framing is useful when communicating with senior individuals, while metaphors and storytelling simplify technical content for non-technical audiences. By setting context, framing helps people understand and resonate with your message, ultimately leading to persuasion and influence.

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