Focus on Making Something People Love

• Focus on designing something perfect for one person, not a million.
• Create an astounding end-to-end experience, like a storyboard artist.
• Don't worry about distribution or marketing initially; focus on the product.
• Early stage, pre-growth, is the golden time to perfect your product and define your culture.
• Growth can be the enemy of product perfection, as it brings distractions and fire-fighting.