Building Trust and Nurturing Core Relationships

An artist's primary currency, besides their perspective, is trust. While it is easy to engage a large audience through trends and gimmicks, building relationships with core fans is crucial. The music industry statistic reveals that 50% of streams come from just 10% of fans, emphasizing the value of core relationships over mass engagement. In the current landscape, creators are magnets for their core audience, creating diverse content enhanced by AI. Creatives can shape their world by focusing on what matters to them, rather than conforming to external standards.