The speaker emphasizes the importance of not solely focusing on creating mathematical theories or quantitative models in research. While it is valuable to have such models, it is equally crucial to study complex real-world phenomena that may not fit neatly into formal models. The example of the Stroup effect in psychology is used to illustrate that having a good model does not necessarily translate into real-world impact. The speaker suggests that researchers should aim to explain phenomena that hold significance in the world, even if they are too intricate to be captured by formal models.

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