Embrace Change and Self-Learning

A dislike for cold weather spurred a move from New York City to Austin, leading to a position in content marketing at BigCommerce. The transition from journalism to content marketing revealed the differences in expectations and compensation, with tech companies offering better pay. Although initially hoping for mentorship, the sudden loss of the entire team forced self-education in content marketing. Drawing from a journalism background, a strong emphasis was placed on storytelling and customer engagement, notably mandating direct customer interviews for content creation, shifting from previous practices that relied on written questionnaires. As competition in the content marketing space increases, there is a clear need for deeper customer insight and connection in content strategies.