2min snip

99% Invisible cover image

The White Castle System of Eating Houses

99% Invisible

NOTE

The Rise of Copycat Operations and the Emergence of McDonald's

Copycat operations imitated White Castle's design and even used its name, leading to trademark infringements and legal battles. Despite winning some lawsuits, White Castle faced challenges in protecting its unique dining experience as competitors offered similar products. McDonald's emerged as a significant imitator, initially adopting White Castle's practices but eventually replacing it in the fast-food industry by becoming synonymous with fast food itself.

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