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**About culture **
The culture of a company is crucial for its success. As the CEO, I realized the importance of values in creating a strong culture. Initially, we had aspirational values, but they didn't guide our daily decisions. So, I shifted towards intentional values like passion, dedication, humility, authenticity, and fun. By hiring people with these qualities, they can excel in their roles. It's like giving them the right colors to paint with, and together, we create something beautiful.