41sec snip

Acquired cover image

Superhuman (with CEO Rahul Vohra)

Acquired

NOTE

Price Low to Capture Market Share

Pricing strategies are crucial for founders, especially in new markets or competitive landscapes. Lowering prices or even offering products for free can be a strategic move to gain market share against incumbents. This approach, though often met with skepticism by board members, can establish a foothold in emerging markets or areas where first-mover advantages are significant.

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