The Importance of Strong Ideas in Writing

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The publishing industry still relies on Word documents, making it necessary to switch to Word eventually. The linchpin for writing is the strength of the idea, as a strong idea is easier to write about. Quality writing can't save a weak idea. The best writing comes from either effortless flow or extensive research and knowledge on the topic, like when writing about Peter Teal's investing framework based on Christian ideas.

Mark Manson’s success as a writer stems from one central idea: “What feels like play?”

After his dating blog took off in 2012, Mark started writing about all the things that excited him: psychology, personal development, and “self-help for people who hate self-help.” His breakout book, “The Subtle Art of Not Giving a F*ck,” was the #1 most read nonfiction book worldwide in 2017 (and I swear I saw it on the front table of every airport I went to).

Mark was once described as “the local drunk who spends too much time in the philosophy section of the bookstore.” What was meant to be a diss became a core part of his Personal Monopoly. Mark is bullish on sounding like himself. The man writes zingers, and that’s why his work resonates.

In this episode, we dive deep into how Mark stays true to his own voice. You’ll learn how he 3X’d his audience in just a few months; how he wrote Will Smith’s memoir; and how he combines quality ideas, catchy titles, and whip-smart marketing.

We cover the evolution of ideas, how to structure them, the “awkward teenage phase” of writing, and how to write in a way that spreads on the Internet.

Website: https://markmanson.net/

Twitter: https://twitter.com/IAmMarkManson

Books: The Subtle Art of Not Giving A F*ck

Want to learn more about the next course with Write of Passage?

Click here: https://writeofpassage.school/hiw

Want to learn more about How I Write?

Website: https://writeofpassage.school/how-i-write/

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