Afford Anything cover image

The Science of Empathy, with Stanford Professor Jamil Zaki

Afford Anything

The Influence of Outrage Bait and Engagement on Social Media

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In a world where outrage bait dominates online conversations, it's important to swim upstream against the algorithm. The prevalence of engagement baiting and the acceleration of outrage have worsened since 2019. A psychologist at Northwestern found that people are rewarded on Twitter for tweeting outrage, particularly against those who are different from themselves.

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