Feeling Stuck? Here’s How To Achieve a Breakthrough, with Adam Alter
Big Brains
Creativity Cliff Illusion
When deciding whether to continue investing energy into a creative task, people often struggle to determine the point at which to quit. A common misconception is that the best ideas will come easily at the beginning, but research shows that truly creative ideas emerge after the initial difficulty. This phenomenon, known as the creativity cliff illusion, demonstrates that the challenging and hard-to-reach ideas are the ones that are truly creative and divergent from the ordinary.
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