1min snip

Newsletter Operator cover image

Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More

Newsletter Operator

NOTE

Embracing Newsletters and Owned Audiences

Content creators and companies are increasingly turning to newsletters as a reliable platform to reach and retain their audience, amidst unreliable reach on social channels. There is a shift towards becoming 'newsletter first' creators to have more control over audience reach and engagement, as seen with companies like Morning Brew. This trend signifies a move towards owning distribution channels and building direct relationships with audiences rather than relying solely on social media for reach.

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