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Embrace the Truth to Find Fit
Achieving product-market fit is often misinterpreted, with many entrepreneurs convincing themselves they've reached it when they haven't. This self-deception can lead to distractions, like hiring or feature development, instead of focusing on true market needs. The journey to finding product-market fit is rife with disappointment, as it often forces founders to confront and abandon previous assumptions about their business. Engaging directly with customers reveals gaps in understanding their problems, necessitating a willingness to sacrifice initial beliefs to effectively serve users and solve their real issues.