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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
Balance Ads and Customer Experience
Advertising should complement core business rather than overwhelm it, as seen in Amazon's model where ad revenue aligns with commerce growth. Maintaining ad relevance is crucial to avoid alienating customers, as excessive or poorly executed advertising can detract from customer experience. The rise of in-store media presents opportunities for innovative and high-quality advertising that enhances rather than disrupts the shopping experience. It is essential to approach this new market thoughtfully, avoiding the pitfalls of past digital advertising practices to ensure it contributes positively to the overall retail experience.
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