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Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company

The Knowledge Project

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Making Decisions and Avoiding Consensus

Navigating decision-making requires embracing the inevitability of winners and losers in arguments. To foster effective resolutions, leaders must avoid the trap of pleasing everyone, as this behavior often becomes more pronounced with organizational growth. Instead, clear decisions should be made, even if they lead to disagreement, as consensus can dilute effectiveness. It's crucial for leaders to recognize that prioritizing decisiveness, rather than consensus, is essential for scaling operations and making impactful choices.

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