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Market Dynamics Shift: Embrace the Unexplored
The transition in the digital payments landscape indicates that instead of a mere switch from credit to debit card use, new demographics have emerged in the previously untapped digital payment market. This shift alters the perception of the US market's reliance on credit cards as it incorporates new users who were once latent. The analysis of consulting firms like McKinsey highlights a blend of valuable insights and criticisms, reflecting the complexity of market analysis and strategic business decisions.