Changing Views on Political Topics and the Shifting Nature of Economics

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Lots of political influences caused me to shift left and right simultaneously. I changed my mind about minimum wage based on behavioral science. Economics may be flawed but difficult to argue against. I admire people who change their minds. Adherence to political dogma shouldn't determine its validity.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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