Economic, Cool, & Credibld

The success of an energy company's social media presence is due in part to their ability to activate all three neural networks: valuation, reward, and social context/nCompanies that can align these networks in the brain are able to attract a large number of likes/nThe notification that friends like a certain product or service is a powerful tool in social media, as people tend to buy what their friends buy and care about what their friends care about.