Emotions and Politics: The Human Need to be Seen

Understanding emotions is crucial for effective political communication. There is a growing need among political figures, especially progressives, to acknowledge the emotional landscape of their constituents rather than solely focusing on policy. Fundamentally, human beings desire to feel seen and heard; this emotional acknowledgment can enhance connections and trust. A powerful example emerges in how individuals relate to politicians: even when aware of deception, like promises that cannot be fulfilled, the sense of recognition and understanding can outweigh factual inaccuracies. To resonate with people, political strategies must incorporate emotional engagement, recognizing that being acknowledged is a vital human experience that influences political allegiance and support.