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Engaged: Designing for Behavior Change with author Amy Bucher

Rosenfeld Review Podcast

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You Are Never Going to Get 100% Adoption of Your Product/Initiative And That's Okay

Behavior change design can improve product outcomes by designing the product in a supportive and appealing way. However, it's important to understand that not everyone will want to participate. Being respectful and acknowledging that some people may not be interested is crucial. Taking a long-term approach and providing a positive experience now can encourage future interest. Hard-selling and using force tactics can lead to losing people permanently. Accepting that not everyone will be won over immediately is key.

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