You Are Never Going to Get 100% Adoption of Your Product/Initiative And That's Okay

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Behavior change design can improve product outcomes by designing the product in a supportive and appealing way. However, it's important to understand that not everyone will want to participate. Being respectful and acknowledging that some people may not be interested is crucial. Taking a long-term approach and providing a positive experience now can encourage future interest. Hard-selling and using force tactics can lead to losing people permanently. Accepting that not everyone will be won over immediately is key.

Amy Bucher is Chief Behavioral Officer at Lirio at Mad*Pow and author of our newest book, Engaged: Designing for Behavior Change. Amy has a PhD. in Psychology, so you’d be forgiven for assuming that she works in academia. Instead, she ended up at an agency where she focuses on healthcare and the many different motivational factors that are at play in the way people live their lives. In this episode, Amy and Lou Rosenfeld discuss the ethics of data collection, self-determination theory, fitness apps, her new book, and more. Get Amy’s book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ About Mad*Pow: https://madpow.com Amy’s recommended reading: Whisper Network by Chandler Baker https://www.amazon.com/Whisper-Network-Novel-Chandler-Baker/dp/1250205360 More about Amy: amybucher.com Follow Amy: twitter.com/amybphd