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What Keeps You on the Good Side of Life?
Legacy and faith are not what keep you on the good side - it's a matter of being patient and taking the long-term approach. By building your skills and giving without asking, you eventually start to receive. This applies to both personal success and branding. While direct response marketing may have short-term gains, branding offers a higher return on advertising spend over a longer period of time. It's a matter of being selfish in the long run and patiently waiting for success.