The emergence of search engines revolutionized the internet, with early search engines like Altavista, All the Web, and Dogpile paving the way for further innovation. Marissa Meyer, a key figure in the tech industry and former employee at Google and CEO of Yahoo, shared her attachment to the search engine InfoSeek and how she initially continued to use it alongside Google before fully transitioning. This highlights the impact of search engines on individuals and the evolution of search technology over time.
It used to feel like magic. Now it can feel like a set of cheap tricks. Is the problem with Google — or with us? And is Google Search finally facing a real rival, in the form of A.I.-powered “answer engines”?
- RESOURCES:
- “A Fraudster Who Just Can’t Seem to Stop … Selling Eyeglasses,” by David Segal (The New York Times, 2022).
- Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet, by Tim Hwang (2020).
- “Complaint: U.S. and Plaintiff States v. Google LLC,” by the U.S. Department of Justice (2020).
- “Fake Online Locksmiths May Be Out to Pick Your Pocket, Too,” by David Segal (The New York Times, 2016).
- “‘A’ Business by Any Other Name: Firm Name Choice as a Signal of Firm Quality,” by Ryan C. McDevitt (Journal of Political Economy, 2014).
- In the Plex: How Google Thinks, Works, and Shapes Our Lives, by Steven Levy (2011).
- “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” by Sergey Brin and Lawrence Page (Computer Networks and ISDN Systems, 1998).