4min snip

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3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Perpetual Traffic

NOTE

Insights on Engaging with Ads, Funnels Optimization, and Offline Conversions

Engage with comments on ads by having the founder or team provide personalized video replies. Optimize multi-step funnels by considering whether to optimize for opt-ins or actual purchases. Optimize for proof of life events like clicks on emails rather than just leads. Offline conversions, such as signed cases for a law firm, can be more valuable than leads. For offline conversions, focus on optimizing for the events that indicate real engagement, such as signed cases or responses to emails.

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