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Insights on Engaging with Ads, Funnels Optimization, and Offline Conversions
Engage with comments on ads by having the founder or team provide personalized video replies. Optimize multi-step funnels by considering whether to optimize for opt-ins or actual purchases. Optimize for proof of life events like clicks on emails rather than just leads. Offline conversions, such as signed cases for a law firm, can be more valuable than leads. For offline conversions, focus on optimizing for the events that indicate real engagement, such as signed cases or responses to emails.