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463. How to Get Anyone to Do Anything

Freakonomics Radio

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The Influence of Chaldini's Research and Book on Persuasion

Robert Cialdini's book "Influence" has become a massive success, selling over five million copies in forty four languages. Originally published in 1984, it gained popularity through word of mouth and became a New York Times best seller. Cialdini's book explores the psychology of persuasion and has resonated with readers, including those who no longer want to be exploited. If you haven't read it yet, you should consider giving it a chance!

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