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The 5 Phases of Niche Hopping | Ep 621

The Game with Alex Hormozi

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5 stages of niche hopping

The journey of entrepreneurship can be summarized in five stages. It starts with uninformed optimism, where you imagine the success and moneymaking potential. Then comes informed pessimism, where you realize the challenges and issues. The Valley of Despair follows, where you may feel overwhelmed and tempted to start over in a new niche. However, to succeed, you must push through this stage and focus. This leads to informed optimism, where you have learned from your challenges and found solutions. Finally, achievement is reached when you realize the full potential of your opportunity. Most entrepreneurs struggle to get past the third stage, but those who persevere can achieve great success.

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