The Importance of Creating a Valuable In-Person Shopping Experience

Sometimes you get lucky in life, and this was one of those moments. I've had similar moments in business before, and I wanted to store the product when it was financially right. I wanted to make sure that when we have a store, it's better than everyone else in terms of value for the price. Even though online shopping is the future, human psychology still craves the experience of physical retail. People want to go and see something new in person. I knew this and wanted to capitalize on it from a brand perspective.