Founders, Purpose, and Consumer Demand

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Investors look for founders deeply committed to their problem, driven by personal motivation, not by market opportunity alone. Successful founders are driven by purpose, not just a business strategy. The focus is on identifying early consumer demand, looking for products relevant in the next six months, not in the distant future. Building fandoms is prioritized over traditional branding.

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Todays show:

Alex leads us into two great talks from Liquidity Summit 2024. First we have Sky Dayton’s “Aviation Safety, Air Taxis and the Future of Flight” (3:28), followed by Mike Jones’ with “Lessons in Brand Building” (24:14)

Timestamps:

(0:00) Teaser of both speakers.

(1:33) Alex kicks off the show.

(3:28) Sky Dayton’s talk “Aviation Safety, Air Taxis and the Future of Flight”.

(11:03) Coda - Empower your startup with Coda’s Team plan for free—get 6 months at https://www.Coda.io/twist

(20:45) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

(24:14) Mike Jones’ talk “Lessons in Brand Building”

(30:17) Vanta - Get $1000 off your SOC 2 at http://www.vanta.com/twist

(44:30) Wrap up with Alex.

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