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11: How “little bets” spur big creative successes
The Psychology Podcast
The Iterative Process of Problem-solving in Architecture and Invention
Architects and creators often go through numerous models to solve a problem. The reality is that they have to try many ideas that don't work before finding a great one. For example, at Hewlett Packard it took 94 small bets to come up with 6 breakthroughs. At Apple, it took around 100 to 3 to 100 ideas to narrow down to one final idea. Similarly, the onion has to generate several hundred ideas before choosing one.
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