Desires are profitable when satisfied, but there's a misalignment of incentives. As a professor, I love activating my students' desires and reminding them of their passions. Good technology and education should lead people to real experiences, like deep offline engagement and meaningful relationships. Online, thin desires dominate, but we need each other to awaken our thick desires. It's important to have friends who remind us of our passions and encourage us to pursue them. Trying to do it alone is folly in our individualistic and lonely world. Cultivating a network of good friends pursuing the real is tremendously fulfilling.

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