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Rory Vaden. Unlocking Millions with Personal Branding. Episode 703 with The Real Brad Lea (TRBL)
Dropping Bombs
Sell the Result, Not the Product
Entrepreneurs often struggle to articulate what they do because they lack clarity on the value they provide. Building a personal brand starts with answering the simple question: 'What problem do you solve?' People buy solutions to their problems, not products. Therefore, it is essential to focus on selling the result and being an ambassador of the problem to better connect with customers.
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