

Top Advisor Marketing Podcast
Matt Halloran, CRO at ProudMouth
Where you’ll learn how to stop the sales cycle insanity and become the trusted authority you’re meant to be. Hosted by our CRO and in-house podcasting expert, Matt Halloran. Brought to you by ProudMouth. #BeYourOwnLoud 286290
Episodes
Mentioned books

Aug 24, 2021 • 32min
319. Take This Red Pill to Exit the Rat Race With Jerome Myers
No matter how successful you become, your days will feel empty if you’re not living a life of fulfillment.
Ready to exit the rat race? It’s time to take the red pill!
In this episode, Matt Halloran talks to Jerome Myers. Jerome is the preeminent authority on dream realization, founder and head coach of Myers Methods, founder of Dream Catchers, and host of podcasts “Multifamily Missteps” and “Dreamcatchers.” Jerome shares why he prescribes the red pill to all advisors. And, he unpacks the red pill’s six levels: self-image, relationships, work, health, prosperity, and significance.
Jerome discusses:
The root causes of all the negative emotions in your life
How to take control of your life by mastering the six levels of the red pill
What true prosperity means and how it leads to a life of significance
Reflective questions to ask yourself to exit the matrix faster
And more
Sponsorship:
A big thank you to our sponsor, Restream!
Resources:
LinkedIn: Kirk Lowe
Podcast: Be Your Own Loud
Podcast: Multifamily Missteps by Jerome Myers
Podcast: Dreamcatchers by Jerome Myers
Podcast: Be Your Own Loud: 22. Make Your Dreams a Reality With Jerome Myers.
Connect With Jerome Myers:
Text Jerome at 757.207.0529
Jerome Myers’s Website
Myers Methods
Dream Catchers
LinkedIn: Jerome Myers
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Jerome Myers is the preeminent authority of dream realization. A believer that dreams can, and should be real, Jerome left corporate America when he realized that his role offered financial gain but little significance. He is the founder and head coach of Myers Methods and has been featured in “Business Insider,” “Black Enterprise,” and numerous podcasts. Today, Jerome and his company help other apex performers find their calling and live every day on purpose by harnessing the power of his model for a Centered Life, what he calls “the Red Pill.”

Aug 19, 2021 • 36min
318. Why M&A Is a Game Changer for Advisors With David Grau Jr.
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
Mergers and acquisitions (M&A) can be a game-changer for advisors.
When done right, they may be the fastest way to grow your business!
In this episode, Matt Halloran talks to David Grau Jr., MBA, the founder and CEO of Succession Resource Group. As an expert in the M&A landscape, David shares insights into how advisors can either grow their business exponentially as buyers or create an efficient exit plan as sellers.
David discusses:
How COVID-19 affected M&A –– plus, post-pandemic opportunities you don’t want to miss
Ways to overcome the biggest challenges when buying or selling a business
Reasons to prioritize “right fit” over price in M&A deals
Tips to improve your chances of winning deals over other buyers
How podcasting can help create a smooth transition of clients to the new owners
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
MyCompass by Succession Resource Group
Webinar: Podcasting for Financial Advisors With Claire Akin and Matt Halloran
Connect With David Grau Jr.:
David.graujr@successionresourcegroup.com
Succession Resource Group
LinkedIn: David Grau Jr
LinkedIn: Succession Resource Group
Twitter: Succession Resource Group
Facebook: Succession Resource Group
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
David Grau Jr. is the founder and CEO of Succession Resource Group, a succession and M&A consulting company for advisors. David is a published author and accomplished speaker and has been interviewed and cited in dozens of publications over the last decade. He is currently one of the leading speakers in the financial services industry on M&A and next-gen building strategies, with over 200 presentations to his credit.

Aug 17, 2021 • 36min
317. Make Work Awesome by Reinventing Your Business Culture With Pam Ross
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
When was the last time you thought, “Wow, I love my job!”? Has it been a while?
In this episode, Matt Halloran talks to Pam Ross, founder of Blue Rebel Works, about how to make work awesome. If you’re like most people, you’ll spend a third of your life working! You’re about to learn how to make your work meaningful and fun instead of it feeling boring and soul-sucking. Pam also shares ways to develop strong leadership and a motivated company culture.
Pam discusses:
How a Results-Only Work Environment™ helps advisors minimize job burnout
Tips for laying a cultural foundation that elevates your client experience
Why giving your team more autonomy leads to better performance
The importance of defining your priority (yes, singular!)
How to reinvent your work schedule, post-pandemic
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
PodRocket Academy (Join for free!) (formerly Influence Accelerator Academy)
“The 4-Hour Workweek” by Timothy Ferriss
Connect With Pam Ross:
Book a free 30-minute consultation call with Pam
Blue Rebel Works
LinkedIn: Pam Ross (Pam hosts a live interactive session every Friday!)
Twitter: Pam Ross
LinkedIn: Blue Rebel Works
Facebook: Blue Rebel Works
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Pam Ross, founder of Blue Rebel Works, believes we spend too much time at work for it to suck, and that everyone has the power to make work awesome. After 15 years in HR and Operations leadership in the corporate world, she quit her job with a mission to reinvent work for the masses. Having been trained in self-management practices and Results-Only Work Environment™, Pam helps clients build more engaged and innovative workplaces where people are free to do their best work. She is also a sought-after speaker about the future of work and the co-creator of the Blueprint for Workplace Reinvention. She has been featured in Huffington Post, on CTV, and in HR Magazine.

Aug 12, 2021 • 45min
316. Why the Future of Financial Services Isn’t Financial With Dennis Moseley-Williams
In this highly commoditized financial industry, selling excellent investments or advice isn’t enough.
So, what are clients looking for? You’re about to find out!
In this episode, Matt Halloran talks to Dennis Moseley-Williams, the founder of Dennis Moseley-Williams Strategic Consulting and a certified expert in the experience economy. Dennis shares unconventional ways for advisors to make their client experience highly memorable.
Dennis discusses:
How to make your office feel like an immersive theatre to clients
Four questions that advisors can ask every client to enhance their experience
Powerful tips for elevating the client experience before it even begins
Strategies that cultivate fierce client loyalty
And more
Sponsorship:
A big thank you to our sponsor, Restream!
Resources:
Serious Shift: How Experience Staging Can Save Your Practice
LinkedIn: Jen Goldman
Connect With Dennis Moseley-Williams:
Serious Shift | Inner Circle by DMW Strategic Consulting
Dennis Moseley-Williams Strategic Consulting
LinkedIn: Dennis Moseley-Williams
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Dennis is the founder of Dennis Moseley-Williams Strategic Consulting, a practice management company that helps organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities. A certified expert in the Experience Economy, Dennis helps organizations understand that customer experience is the predominant economic offering in the world today and demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform.

Aug 10, 2021 • 43min
Podcasting: The Solution to Advisors’ 7 Biggest Marketing Challenges (Ep. 315)
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
You’re about to get solutions to the marketing challenges that hinder today’s advisors from accelerating their influence.
In this episode, Matt Halloran and Kirk Lowe address the seven biggest marketing challenges and how they can be solved by podcasting. They also share examples of advisors who are using their podcast to cultivate lasting relationships, build a consistent brand image, and grow their practice.
Matt and Kirk discuss:
Why podcasting is a huge difference-maker in turning leads into clients
How to develop a consistent brand message using “pick-a-fight” and “pick-a-niche” strategies
What makes you highly referable among clients and COIs
Actionable steps to incorporate into your marketing right away
And more
Sponsorship:
A big thank you to our sponsor, Restream. Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
FA Success: 228. Accelerating Growth By Paying To Outsource Lead Generation And Prospect Follow-Up, With Jeremy Keil
Influence At Work by Dr. Robert Cialdini
Branding Basics Worksheet (For access, join Influence Accelerator for free!)
How to Put Together a Successful Advisory Board with Stephen Wershing (For access, join the Enthusiast level)
BombBomb™
Loom
Top Advisor Marketing Podcast: 221. Build a Million-Dollar Mindset and the Practice Will Follow With Stephanie Bogan
Bill Cates
“The Social Media Handbook for Financial Advisors” by Matthew Halloran
Top Advisor Marketing Podcast: 292. Thinking About Podcasting? Here’s What It’s Like To Podcast With ProudMouth With Malcolm Ethridge
LinkedIn: Larry Heller
Be Your Own Loud Podcast
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: Kirk Lowe
Twitter: Kirk Lowe
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth

Aug 5, 2021 • 33min
314. Being Your True Self on Social Media Is Easier Than You Think With Fereshteh Fattaahi & Ben Daron
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
Your prospects care about who you are, not just what you know. Do you know how to show them your true self on social media?
In this episode, Matt Halloran talks to Fereshteh Fattaahi and Ben Daron of Advisor Roots. Fereshteh and Ben prove that being yourself online doesn’t have to be scary, nor does it need to be done with perfection. They also discuss what advisors can gain by showing their true selves, how to get started on social media, and reasons to say no to using canned content.
Fereshteh and Ben discuss:
The biggest marketing mistake that today’s advisors are making
The future of social media marketing, post-lockdown
Why they feel strongly against advisors using pre-made marketing solutions
Why creating interesting content about yourself is easier than you think
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
LinkedIn: Anthony Ruffalo
Connect With Fereshteh Fattaahi:
Advisor Roots
LinkedIn: Fereshteh Fattaahi
Schedule your free consultation with Advisor Roots
Connect with Ben Daron:
Advisor Roots
LinkedIn: Ben Daron
Schedule your free consultation with Advisor Roots
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guests:
Fereshteh Fattaahi
Fereshteh “Fresh” Fattaahi is an “advisor’s advisor” who plays to her strengths as a relationship builder and delivers immense value for professional advisors in the insurance, financial services, and legal services sectors. She believes that a strong online presence is critical for advisor branding. In launching ADVISOR ROOTS, the company she co-founded, she focuses on developing the roots of an advisor’s story while providing digital marketing strategies to maximize business outcomes.
Ben Daron
Ben is a professional creative problem-solver: a designer, entrepreneur, and consultant who has dabbled in a number of different industries and roles. He grew up in a family that owned a small business, which gave him hands-on experience of running a business before he started his own. He helps people start their business on the right foot, streamline their operations with smart tools and workflows, and sustain both themselves and their business through good self-care.

Aug 3, 2021 • 34min
313. How To Introduce Your Clients to ESG Investing With Gabe Rissman
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
Are you giving your clients the opportunity to make a positive impact on this world with their investments?
In this episode, Matt Halloran is joined by Gabe Rissman, the co-founder and president of YourStake.org. Gabe dives into how advisors can make it easy for clients to start aligning their money with their values. He explains how to have clear conversations about ESG investing with clients and the best approach for helping them uncover their values.
Gabe discusses:
The clearest walkthrough of ESG that you’ll ever hear
How to help clients define what ESG investing means to them
How to use YourStake.org’s tools to reveal whether your clients’ portfolios are aligned with their values
Metaphors that help clients visualize the direct impact they’re making with their investments
What “greenwashing” is and why it’s dangerous to investors
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
Sustainability Accounting Standards Board (SASB)
YourStake.org’s Blog
Connect With Gabe Rissman:
Yourstake.org
gabe@yourstake.org
LinkedIn: Gabe Rissman
Twitter: Gabe Rissman
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Gabe is the Co-Founder and President of YourStake.org, which provides explainable ESG analysis and reporting tools to financial advisors. Gabe studied computational astrophysics and philosophy at Yale, while leading Yale’s fossil fuel divestment movement and student-managed Socially Responsible Investing fund. He has published academic papers on ESG investing, and has worked for Rockefeller & Co and the Connecticut Green Bank. Gabe was named 30 under 30 in Socially Responsible Investing.

Jul 29, 2021 • 36min
312. How To Turn Your Ideas Into Enterprises With Keena Pettijohn
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
Do you have an idea that could change the financial services industry for the better?
With the perfect combination of integration and partnerships, you can bring that idea to fruition!
In this episode, Matt Halloran speaks with Keena Pettijohn, CEO and founder of Lifelogixs Strategic Consultancy Group. Keena tells you how to connect with banks, credit unions, insurance companies, venture capitalists, or even RIAs, to turn your idea into a thriving enterprise.
Keena discusses:
Why Lifelogixs is a one-of-a-kind consultancy group
How to turn independent vendors into strategic partners
Tips for small FinTech companies to implement holistic technological solutions
What to consider when creating a go-to market for your product or service
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
T3 Consulting Services by Joel Bruckenstein
Bank, Insurance & Securities Association
“Digital is not just another channel. It’s your Identity!” by Keena Pettijohn
YouTube: “The Future Of Tech For Financial Advisors” with Paul Thompson and Keena Pettijohn
Webinar: “What the Future of Wealth Management Technology Means for Advisors”
“Longevity and Evolving for Nearly Half a Century in Financial Services” with Tina Powell and Keena Pettijohn
“Ready or Not, The Industry’s Digital Moment Has Arrived” by Keena Pettijohn
Connect With Keena Pettijohn:
(561) 985-6238
Partners@lifelogixs.com
Book a 30-minute call with Keena
Lifelogixs Strategic Consultancy Group
LinkedIn: Keena Pettijohn
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Keena Pettijohn is an accomplished wealth management executive with over three decades in the Financial Services and Insurance Industry. Recognized as a Speaker and Author for the Bank, Insurance, and Securities Association’s (BISA), Keena is credited with the introduction of the Innovation Lab to highlight emerging FinTech firms that support BISA’s 1,200 members. Keena founded Lifelogixs on the tenets of health, wealth, and happiness, dedicating it to the technology that embraces that philosophy.

Jul 27, 2021 • 33min
311. DEI in Financial Services: Supporting Professionals and Consumers of Color With Dana L. Wilson
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
The financial services industry has a major diversity issue. While it’s gradually becoming more inclusive, it still has a long way to go before we can truly call it a safe space for every individual.
This episode is an effort to help us get there faster.
In this episode, Matt Halloran talks to Dana L. Wilson, CEO and founder of CHIP Professionals (Changing How Individuals Prosper) and host of The Included Series Podcast. Dana discusses the systemic racism in the financial services industry and explains how people of color can boost their visibility and thrive as both financial services professionals and consumers.
Dana discusses:
What steps the financial service industry must take to eliminate systemic racism
Reasons to focus on retention (instead of hiring) to create an inclusive workplace
Tips to help you better understand clients’ unique needs based on their diverse backgrounds
How FinTech is leading the way for people of color to build wealth
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
Webinar Replay: Women Making Their Voices Heard in the Marketplace: Get instant access by joining our Apprentice level for free
The Included Series Podcast
Connect With Dana Wilson:
CHIP Professionals
LinkedIn: Dana Wilson
Twitter: Dana Wilson
Instagram: Dana Wilson
LinkedIn: CHIP Professionals
Facebook: CHIP Professionals
Twitter: CHIP Professionals
Instagram: CHIP Professionals
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Dana L. Wilson is an experienced financial professional with 15+ years in the financial services industry. Dana is the Founder & CEO of CHIP (Changing How Individuals Prosper), a B2B financial services marketplace that makes it easy to find Black and Latinx financial professionals. Before starting CHIP, Dana worked as an Investment Advisor at large and independent firms. She is currently an Executive MBA candidate at Penn State University, Smeal School of Business, studying Strategic Leadership with a concentration in Corporate Innovation.

Jul 22, 2021 • 37min
310. Building Streamlined Client Communications Has Never Been So Easy! With Frantz Widmaier
Heads up: This page includes affiliate links. If you make a purchase using the links below, we may receive a small commission at zero cost to you. We only recommend tools that we’ve personally vetted and love.
Summary:
As you grow your practice, maintaining relationships with every client gets increasingly challenging.
But not when you have a solid CRM technology in place.
In this episode, Matt Halloran joins Frantz Widmaier, CEO of Bill Good Marketing, to discuss how advisors can streamline their client communications, use multiple marketing channels at the same time, and leverage comprehensive data to better connect with clients and prospects.
Frantz discusses:
Ways to seamlessly integrate sales, marketing, and relationship management
How the Gorilla 5 CRM by Bill Good Marketing can help you grow your practice
Reasons to incorporate a human element into your CRM
The future of client communications within the financial services industry
And more
Sponsorship:
A big thank you to our sponsor, Restream! Visit Restream to claim your exclusive offer: https://proudmouth.com/restream/
Resources:
Influence Accelerator Academy (Join for free!)
LinkedIn: Bill Good
Gorilla 5 CRM
Gorilla Social
NexJ Systems
Top Advisor Marketing Podcast: 51. Bill Good
Connect With Frantz Widmaier:
Bill Good Marketing
LinkedIn: Frantz Widmaier
LinkedIn: Bill Good Marketing
Connect With ProudMouth:
ProudMouth
LinkedIn: Matt Halloran
Twitter: Matt Halloran
LinkedIn: ProudMouth
Facebook: ProudMouth
Twitter: ProudMouth
YouTube: ProudMouth
About Our Guest:
Frantz Widmaier is the CEO of Bill Good Marketing. Frantz has more than two decades experience in sales, marketing, technology, and consulting. He is also the senior product manager for Gorilla 5, Bill Good Marketing’s new CRM for prospecting, client marketing, and practice management. Frantz is passionate about leveraging technology to help improve human engagement between professionals and their clients.


