The Smart Communications Podcast

Big Duck
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Dec 14, 2022 • 21min

Episode 126: How can you make the case with funders to invest in staff?

Farra Trompeter, co-director, talks with Rusty Stahl, founder, president, and CEO of Fund the People, about how you can communicate the value of your organization, including the value of your staff, and how to get your funders to invest in the people who make your organization work.
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Nov 30, 2022 • 29min

Episode 125: How can you manage burnout and fatigue as a communications professional?

Should we strive for work-life balance or work-life harmony? Farra Trompeter, co-director, chats with Sarah Boison, digital strategist, about how we can support our colleagues, and ourselves, when we are experiencing burnout.
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Nov 9, 2022 • 23min

Episode 124: Why should you try new approaches in your donor communications?

How do you center equity and justice in your fundraising efforts? Founder and Chief Purpose Officer of Gladiator Consulting, Rachel D'Souza-Siebert, chats with co-director, Farra Trompeter about how to shift our relationships with donors and bring more abundance to our fundraising.
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Oct 26, 2022 • 22min

Episode 123: How can you get donors to give again?

Monthly giving programs bring more stability and sustainability to an organization. In this episode, Farra Trompeter chats with Dana Snyder, founder of Positive Equation, who shares tips on how to attract and engage repeat donors.
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Oct 12, 2022 • 16min

Episode 122: How should you rethink your approach to strategic planning?

Farra Trompeter, co-director, and Craig Shelley, partner and chief growth officer at Orr Group discuss different approaches to develop and apply your organization’s strategic plan.
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Sep 28, 2022 • 16min

Episode 121: Why should you prioritize internal communications?

Communicating first or at the same time with your staff as external communications roll out builds trust. Farra Trompeter, co-director, chats with Fatima Jones, senior director of marketing and communication, at The Apollo, about what a high-functioning internal communications team can look like.
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Sep 14, 2022 • 15min

Episode 120: How can you engage your community in your brand?

Why is it important to center your community in shaping and representing your organization’s brand? Ally Dommu, director of strategy, talks with Farra Trompeter, co-director, about the value and practices of community-informed branding.
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Aug 18, 2022 • 15min

Episode 119: How can you create and use your vision, mission, and values?

Clear vision, mission, and values are essential to establishing and reinforcing your brand. Farra Trompeter, co-director, and Ryan Gerhardt, senior copywriter, explore how your vision, mission, and values can help provide clarity and build stronger, lasting connections with your audiences.
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Aug 3, 2022 • 20min

Episode 118: How can you use your vision, mission, and values to guide your donor communications?

How can your organization use its vision, mission, and values to guide and inform your work? Farra, co-director, talks with Ruth McFarlane, chief advancement officer at Ms. Foundation for Women about their vision, mission, and value statements and how they were created.
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Jul 20, 2022 • 14min

Episode 117: How does branding make things easier?

Farra Trompeter, co-director, chats with Elandria Jackson Charles, chief development and communications officer at Blue Engine, about their decision to rebrand and the freedom and confidence that comes from being clear on who you are and what you stand for.

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