

The Smart Communications Podcast
Big Duck
The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
Episodes
Mentioned books

Dec 19, 2018 • 19min
Episode 25: Should your nonprofit podcast?
Chandra Hayslett, Communications Director of the Center for Constitutional Rights, sits down to share her experiences launching the podcast, The Activist Files, for her organization. She discusses why she started the podcast, results she’s seen so far, the nuts and bolts of production, and shares practical tips for starting a podcast for your nonprofit.
Curious about the Center for Constitutional Rights’ rebrand? Read about our work together in the case study here.

Dec 5, 2018 • 21min
Episode 24: How can you communicate better with the board?
Craig Shelley, Managing Director of Orr Group, shares how nonprofit leadership and staff can foster stronger, more productive relationships with board members. He unpacks different board types and offers simple suggestions for executive directors looking to build trust and partnership with their board, and more.

Nov 28, 2018 • 18min
Episode 23: How can nonprofit communications leaders collaborate more effectively?
Elise Dowell is Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary. Since joining JTS in 2002, Elise has lead transformational communications efforts, upgraded their recruitment marketing program, and won two Emmy Awards. She sat down with us to share lessons she has learned over her illustrious career, focusing on how to collaborate more effectively and build organizational alignment around the value of communications.

Nov 14, 2018 • 17min
Episode 22: What are the ingredients of great storytelling?
Jenny Dyson, Ruler and Creative Director of Pencil, a creative agency specializing in brand storytelling in the UK, shares her experiences turning content from one conference into a rich, multi-channel story for her client, One Small Thing. She also shares practical advice for nonprofit communicators looking to translate their organization’s work into clear, compelling, and authentic stories.

Oct 31, 2018 • 20min
Episode 21: How can communications help development?
Sarah Durham and Farra Trompeter head to Fundraising Day to ask development professionals one question: “What can communications do to support development?” You’ll hear answers at the beginning of this episode from Samantha Coolidge, New York Area Director of Advancement at Moishe House, Margaret Fredrickson from Graham Pelton, Leslie Weber, Deputy Executive Director for External Relations at Hudson Guild, Gary Weinberg, President of DM Pros, Cathy J. Sharp, Director of Development and Communications at Care for the Homeless, Simone Joyaux, author and consultant, and Arik Thormahlen, Director of Development, New York Eye and Ear Infirmary at Mount Sinai Health System. Then, Farra and Sarah have a candid conversation about the relationship between development and communications, sharing tips for building stronger donor communications.

Oct 17, 2018 • 15min
Episode 20: How do you get affiliates to speak with one voice?
Stephanie Paul, Vice President of Marketing and Development at the American Parkinson Disease Association shares how the rebranding process helped APDA unite its 19 local chapters and ensure all had the tools to communicate with one clear voice.

Oct 10, 2018 • 16min
Episode 19: How can you get your new brand to stick?
In this episode of the Smart Communications Podcast, Ally Dommu, Big Duck’s Director of Strategy, shares the four core elements a nonprofit organization needs in place internally—culture, team, assets, and reflection—to ensure the hard work of a rebrand doesn’t go to waste.

Sep 19, 2018 • 12min
Episode 18: Should you fire that lousy board member?
Simone Joyaux, author of “Firing Lousy Board Members,” and organizational management, development, and fundraising expert tackles what makes a great nonprofit board. She maps out the process of getting smarter about governance and shares the steps nonprofit boards can take right away to begin reflecting, discussing, and reaching consensus about what good governance looks like.

Sep 5, 2018 • 15min
Episode 17: How can you facilitate great internal communications?
Liz Ricca, Big Duck’s Managing Director, shares tools and practices that can help facilitate great internal communications. She gives tips on how to use organizational values actively as an HR tool and provides a structured feedback exercise you can put into practice to spark meaningful, productive conversations between staff. Listen in.

Aug 22, 2018 • 7min
Episode 16: Should nonprofits rebrand when overhauling their websites?
Should nonprofits squeeze in a full rebrand when their website needs an update? In this episode of the Smart Communications Podcast, Sarah Durham, CEO of Big Duck, outlines the basic order of operations for a successful rebrand process—from the strategic plan to the website overhaul.