Local SEO Tactics and Digital Marketing Strategies

Tips to Know When You're Getting the Most Out of Your SEO Firm If you're shopping around for a web design or SEO service and wondering what to look for, we've got you covered! In this episode, Bob, Jesse, and Sue discuss what questions to ask and what red flags to look out for when looking for a partner in developing your web presence. With these questions in mind, you'll be empowered to find the right fit for your needs and avoid getting less than you deserve! Got a question for the team? Hit us up at localseotactics.com/questions and let us know! We're here to help. Thanks for stopping by! What you'll learn What to look for in an SEO or web design firm. Why certain questions are important for revealing potential red flags. What to ask to understand exactly what you're getting for your money. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/5-things-to-look-for-in-a-website-design-or-seo-proposal/

How to Focus the Keywords on Your Webpage to User Intent If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors. Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated! Thanks for checking us out. What you'll learn How to identify the intent of your page. Why it's important to have page-by-page focus. What parts of your webpage require special attention. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

How Often Should You Change Your Targeted Keywords? Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year! Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help. Thanks for checking us out. What you'll learn Why it may be best to target even seasonal keywords year round. What to consider for ranking your GBP. How important reviews are to your GBP. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

Keeping Consistency for SEO and Customer Service Purposes Do you make frequent changes to your website or GBP? Maybe you have sales or specials that you update on one platform but not others? Jesse, Bob, and Sue discuss the importance of maintaining consistency across your online presence both for SEO purposes and to keep your potential clients happy! Got a question for the team? Let us know! Head over to localseotactics.com/questions and get in touch. We're here to help! Thanks for checking us out. What you'll learn Why consistency is key. How Google takes into account your information across various sources. Why it's important to keep up with changes for your own tracking purposes. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/keeping-your-website-gbp-and-customer-service-team-on-the-same-page/

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors. Got a question for the team? Visit us online at localseotactics.com/questions! Thanks for checking us out. What you'll learn Why ranking in both the maps and search is extremely beneficial. What to do to improve your position. Why reviews are important to your business! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

Quick Tips for Quick SEO Results Looking for quick tips for your website to improve your SEO? This episode is for you! Jesse is here bringing you a solo rundown of a few tips and tricks for your online presence to improve your SEO and to help you get found online. Get value out of our show? Leave us a review! We'd love to hear your feedback, and each review helps us out a ton. Thanks for checking us out! What you'll learn Why it's important to link to an inner page of your website from your GBP for SEO. What often-overlooked things you can do to improve your visibility. Where to put your primary keywords. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/easy-website-updates-to-improve-local-seo-for-google-maps/

How SEO Tactics Are Divided White hat, grey hat, black hat. These are terms you may or may not have heard floating around regarding your SEO strategies. But what do they mean? And how do Google see these tactics compared to SEO companies? In this episode, Jesse and Sue discuss the differences between SEO methods and inform listeners of the kind of tactics used to better your SEO. Are there rules and guidelines in place to direct your SEO efforts? Find out in this episode! Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind. Thanks for checking us out and enjoy the show! What you'll learn What defines different SEO tactics. Google's guidelines aren't necessarily helpful for SEO. Why different approaches may be riskier than others. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

How Geographic Location and More May Impact an SEO Audit Jesse and Sue answer a listener question this week about desktop SEO versus Mobile SEO. Is there a difference in how your business can rank online between these two? Can certain factors weigh in to your ranking when auditing your SEO on your own or using a tool? These questions and more are answered so you can be better equipped to discover actionable metrics to improve your online presence. Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy! Thanks for checking us out, and enjoy the show. What you'll learn What could factor into desktop versus mobile differences. Why it's important to account for geolocation and more when auditing your SEO. How tools like BrightLocal can help you to gauge your SEO more effectively. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Advantages and Disadvantages of Paid Ads for Your Business Jesse and Sue engage with a listener question about using paid advertisements on Google to expand their reach and get found in new markets. If you're wondering whether or not there's a worthwhile return on investment for paid ads, or if organic SEO through an agency is more worthwhile, this episode provides key insights to help you better understand the pros and cons and how to approach this situation for your business. If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Pros and cons of paid ads. How organic SEO compares against paid ads on Google. Why SEO may provide better return in the long run. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher! If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line! Thanks for checking us out, and enjoy the show. What you'll learn How to use CTR to affect rankings Why it can be important to move quickly in SEO. How paid advertising and more can help with generating web traffic for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/