The Game with Alex Hormozi

"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Prioritize client results and service for competition handling.(2:39) - Shift to abundance mindset, leverage existing customers.(3:42) - Channel attention into better-serving customers.(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.(5:42) - Winners focus on their own success, not competitors'.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about the importance of having a morning routine, separation of roles, and clear boundaries when working with a significant other.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:23) - Trial and error needed for gym scaling(4:41) - Establish boundaries when working with a partner(7:05) - Morning routine, workouts, separation of roles important(9:42) - Clear roles and not controlling everything is key(11:56) - Marry partner with shared goals and vision(12:36) - Grow business by focusing on what's necessaryFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business on autopilot, firing clients, and determining the appropriate continuing education. He also shares personal experiences and insights on the challenges and rewards of running a successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Automate business with efficient systems.(2:46) - Connect with cause and customers for motivation.(4:08) - Use intuition and feedback to let go.(5:17) - Shift to "done with you" for scalability.(7:26) - Invest in continual education for growth.(8:41) - Invest in yourself for long-term security and growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team members. He emphasizes the importance of digital training and ClickFunnels membership sites for efficient scaling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Four Rs document: roles, responsibilities, requirements, results.(3:32) - Use perfect day template or daily checklist for roles.(5:09) - Provide digital training materials for each position.(7:32) - Structure positions with overviews, Four Rs, expertise, cycles, checklists.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Focus on conviction and fulfillment for differentiation and success.(2:46) - Engineer experiences that fulfill six human needs for success.(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.(7:43) - Fulfill big promise to build conviction and charge premium.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing on sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - First 4 hires in business(3:32) - Hire trainers, administrative staff to free time(4:38) - Hire 2 assistants, 1 sales manager for location(5:32) - Steps to Freedom: hire trainers, staff, sales managerFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:23) - Two persuasion questions: value and belief in results.(1:43) - Use testimonials and social proof for impact.(4:26) - Overcome limiting beliefs with examples and solutions.(6:43) - Persuasion strategies to sell and impact lives.(9:28) - Selling helps people make the right decision.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Idealize permanent weight loss(2:23) - Demonstrate long-term improvements(4:30) - Explore value of being in great shape(5:42) - Strong body and lifestyle have worth(6:49) - Overcome objections, highlight long-term successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Sell promise of leads, customers, revenue increase(1:35) - Successful sales deliver on promises(3:35) - Address conviction and belief in promise(5:36) - Sell achievable goal, help prospects believe in abilityFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an automated dialer and modeling organic communication. He also emphasizes the importance of leaving a review and sharing the podcast to help spread the word.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Make a strong impression early on.(1:37) - Model organic interactions for engagement and rapport.(2:32) - Build rapport with prospect's name and proactive approach.(3:35) - Increase calls and create engaging conversations to enhance sales.(4:38) - Use a dialer and effective communication techniques to boost sales.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition