The Game with Alex Hormozi

"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses the importance of owning one's circumstances and having an internal locus of control in order to achieve success in business. He emphasizes the value of identifying and acquiring the necessary skill sets to overcome deficits and move quickly through transitions as an entrepreneur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) Own circumstances and outcomes for success.(4:30) Identify gaps, solve for long-term wins.(6:40) Invest in coaching to acquire quantifiable skills.(8:03) Transform business with skill development, own outcomes.(8:57) Identify lacking skills, focus on acquisition.(9:28) Teach mastered skills for added value.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And so the question is, can you give yourself no other choice but to make more money?" Today, (@AlexHormozi) talks about how having a need that's greater than oneself can drive a person to make more money. He provides two ways to trick oneself into making more money: actively choose to make more money and focus on serving customers at a higher level.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Need for money drives financial success.(4:10) - Reflecting on urgent financial need.(5:32) - Questioning choice of making less money.(7:32) - Money flows to those who pay attention.(9:14) - Purpose-driven service attracts more money.(10:24) - Deep customer empathy delivers exceptional value.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Money works differently than status does." Today, Alex (@AlexHormozi) talks about the importance of making one gym location successful rather than opening multiple locations to satisfy ego. He explains how holding off on opening a second location until the first location has consistently made $20,000 a month net for six months and has grown during that time can lead to better profits and success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Owners lose focus and dilute efforts with expansion.(3:25) - Simplifying and focus leads to better results.(5:29) - Vertical growth can be more profitable than horizontal.(6:54) - Prioritize making your gym better over expansion.(9:09) - Shift to a profit-driven mindset for success.(10:11) - Prioritize profit and success over influencer status.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Most people don't grow straight up. Like most people don't grow. Most people don't innovate." Today, Alex (@AlexHormozi) discusses the loneliness that often comes with being an entrepreneur, particularly in the fitness industry. He explains how entrepreneurs are constantly growing and evolving, while most people remain stagnant, leading to a disconnect in relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:51) - People resist change, causing loneliness for entrepreneurs.(3:46) - Most stay in comfort zones, avoid growth.(5:32) - High-growth entrepreneurs constantly evolve, unlike most.(7:13) - Loneliness ≠ being lonely, create an environment for help.(9:32) - It's okay to grow at a different pace.(11:00) - Don't force friendships, seek growth and new connections.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And so I'd highly recommend sticking to your guns and they'll respect you more and they'll be way less of a pain in the ass customer." Today, Alex (@AlexHormozi) discusses six things that gym leaders do differently than the average gym. These include charging higher prices, not offering discounts, optimizing space utilization, having lower payroll and higher commissions, and being located in highly competitive marketplaces.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Pricing: Industry leaders charge $172, average gym charges $132.(2:16) - Discounts: Industry leaders don't offer significant discounts, average member pays $142.(2:33) - Commissions: Industry leaders have double commissions, motivating trainers.(4:06) - Marketplace: Industry leaders are in populated areas with competition.(7:42) - Space Utilization: Industry leaders use half the space per customer.(9:04) - Payroll: Industry leaders' payroll is half of laggards.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Because once you have a deficit, then it means you can identify the gap and then you can solve it." Today, Alex (@AlexHormozi) talks about the importance of owning your circumstances and identifying the skills you lack that may cause your business to not be successful.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Winners control their fate, not victims.(3:15) - Own your outcomes and circumstances.(4:17) - Identify deficits as skills to develop.(5:43) - Invest in yourself and coaching.(7:42) - Successful owners teach others for scalable success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"I also have this big rule where I'm not gonna talk to you if I don't have anything that I think is worth you, um, you know, worth your attention." Today, Alex (@AlexHormozi) talks about the biggest time suck that most entrepreneurs struggle with - talking to customers. He shares some tips on how to break the habit and prioritize productivity and scalability in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Temptation to check in with customers is a time-sucking habit.(2:49) - Talking to customers without structure leads to cycles.(3:31) - Strategies against self-sabotaging communication habits.(7:00) - Avoid distractions, focus on important business tasks.(8:25) - Owner should not handle issues delegated to team members.(11:10) - Communicate clearly, avoid abusing access.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's math. You know what I mean? Like there's no magic around it." Today, Alex (@AlexHormozi) discusses how gym owners can break through EFT plateaus by understanding the EFT equation, cutting attrition rates, and increasing sign-ups. He emphasizes the importance of using math-based tactics to grow your gym and offers realistic numbers and examples to help gym owners succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Two factors: referrals and signups determine growth potential.(2:59) - Using the equation to predict gym capacity and future growth.(3:58) - 1st growth strategy: signing up more people through a launch program.(5:30) - 2nd growth strategy: reducing attrition through improved customer service.(7:08) - 3rd growth strategy: combining signups and reduced attrition for maximum growth.(11:09) - Combining referrals, signups, and attrition for optimal gym growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) Embrace "boring" for financial success.(5:31) Innovate to become better, not bigger.(8:39) Improve current business before expanding.(11:20) Attention to detail fosters customer satisfaction.(14:03) Long-term success requires focus and dedication.(15:45) Aim for longevity, not just growth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Limit classes, set prices, open sessions when full.(5:19) - Focus on customer experience, not just marketing and sales.(11:38) - Hire detail-oriented operator to manage growth infrastructure.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition