The Game with Alex Hormozi

"Your job as the reporter is to go and grab the story and capture it." Today, Alex (@AlexHormozi) discusses a simple formula for creating effective fitness ads. The formula includes using a headline with a duration, benefit/result, and power word, and matching the creative and copy to the target audience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:34) - Formula for fitness ads: duration, benefit, power word(4:12) - Next step: creative design(4:47) - Copy: specify target audience(7:02) - Start with attention-grabbing headline; consider branding and imagery(9:10) - Who it's not for can be more powerful than who it is for(11:38) - Ensure page matches offer, benefits, and results in adFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Information is the single best investment that you can have because information is the only thing that buys you time." Today, Alex (@AlexHormozi) discusses the concept of talent stacking, which involves acquiring multiple skills and stacking them on top of each other to create exponential returns. He emphasizes the importance of investing in information and acquiring skills to become more valuable, and encourages listeners to prioritize learning and skill acquisition.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:09) - Information is the best investment for buying time.(7:07) - Spend money to acquire skills until you can't.(10:38) - Take responsibility for income level and become more valuable.(17:37) - Learn from those with talent stacks that surpass you.(24:05) - Need less, not more, things to make more money.(26:59) - Use talent stack to grow and sell business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The biggest and hardest part about business is being boring and consistent because it's hard because humans get bored." Today, Alex (@AlexHormozi) discusses the importance of consistently marketing with messaging that has worked in the past, how to find new stories that fit within those messaging buckets, and also gives two analogies to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Advertisements: need for consistency, avoid repetition, new stories within messaging buckets(2:14) - News: people change, stories remain, consistency in messaging(2:38) - Marketing: core desires stay constant, messaging doesn't need creativity(4:50) - Stories: fit messaging buckets that the target audience responds to(7:32) - Story believability: personal elements in larger messaging buckets(10:41) - Pain points: hit multiple avatars, salient experiences, story experienceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you're looking at problems in business, start with the big, obvious hairy one, which is probably the one you don't want to look at.” Today, Alex (@AlexHormozi) discusses the importance of confronting the big, obvious problems in business rather than looking for advanced solutions to small issues. He emphasizes the need to focus on the fundamentals and execute them consistently to achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Clear, simple communication is effective.(3:44) - Address the big, obvious problems in business.(7:13) - Goodwill is important to prevent attrition.(7:50) - Emotionally detach when appraising business.(10:00) - Finish strong to circle back to the beginning(12:34) - Consistency is key to making more money.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Then once they see how, then they're like, ‘oh sh*t. I'm not sure if I'm willing to do that.’" Today, Alex (@AlexHormozi) talks about the importance of hunger and drive in achieving success and how complacency can hinder growth. He also encourages listeners to focus on internal motivation and to figure out why they are not doing what they already know they should do in order to achieve their goals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - sets winners apart from non-winners. It's about hunger.(4:09) - successful people driven by deep insecurities or fears.(4:48) - do you actually want what you claim to want?(10:02) - you know what to do, figure out why you're not.(12:24) - relief when making money is not champion-like motivation.(14:15) - choose not to make money when knowing how to make.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"When you have an opportunity, or you have made the decision to capitalize on a new thing that you're going to do, to go all in on that thing.” Today, Alex (@AlexHormozi) discusses the struggle of determining who to listen to for advice as an entrepreneur and shares personal experiences with making non-ideal decisions that ended up being the right ones. He encourages listeners to weigh decisions based on opportunity cost and to go all in once the decision is made.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Good-intentioned advice has a micro-perspective(2:54) - Weigh expected earnings to compare opportunities(4:23) - Decide without emotion, look at realistic mat(7:50) - Weigh decisions and take risks as entrepreneurs(9:20) - Listening to wealthier people can be dangerous, seek relevant adviceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Cash flow is oxygen." Today, Alex (@AlexHormozi) talks about the importance of cash flow and prioritizing opportunities that can generate quick cash for businesses. He gives examples of three ways businesses can make cash quickly, including selling to existing customers and adding additional services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - Find cash flow opportunities that are threats.(3:55) - Experienced coach focuses on best opportunities.(4:56) - The 3 important plays(10:13) - Fixing culture may not provide fast results.(12:20) - Choose the most profitable option with the least resources.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The air only gets thinner the higher you go. And so if you constantly reach for growth, you will always be out of breath.” Today, Alex (@AlexHormozi) discusses the struggles of scaling a business and offers advice on how to deal with the pressure and overwhelm. He emphasizes the importance of having a plan B, focusing on what makes money, and having a supportive partner.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Reaching for growth causes breathlessness.(1:54) - Understand your plan B.(3:39) - As you go higher, competition gets fiercer.(5:24) - Personal problems get in the way of business.(8:35) - List out variables to overcome feeling overwhelmed.(10:19) - Discipline is necessary to implement ideas. Say no.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Once you’ve found the “aha” moment, keep on asking questions. Today, Alex (@AlexHormozi) discusses the critical moment in a sales pitch where the customer must realize what went wrong in their past attempts to solve their problem. He argues that this "aha" moment is necessary in order to break the customer's belief and show them why the new solution being offered will work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Salespeople miss the aha moment by not knowing it.(1:50) - Determine the one thing you're driving towards.(3:43) - Ask with childlike curiosity to lower their guard.(6:06) - Lack of accountability is why you failed in the past.(7:55) - Build rapport by making them feel better about themselves.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The more of this stuff you have, the more you cannot be on a good day. You cannot have a lot of energy.” Today, Alex (@AlexHormozi) discusses the importance of setting up a sales environment that positions prospects to be more likely to buy. He emphasizes the need for a systematic process and pre-sale questionnaire to agitate and identify pain points, as well as the significance of consistent results in scaling sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) Clarify objectives of this part of the sale(3:00) Identify and agitate prospect's pain points(4:27) Take prospect through sale before selling again(6:50) Set up pre-selling process and consistent sales approachFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition