

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

Oct 22, 2022 • 26min
Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Vince Del Monte’s YouTube Channel! Timestamps:(0:47) - Cohort method, high-ticket coaching, and rolling urgency strategies.(10:31) - Scarcity urgency for resigns: maximize renewals and upgrades.(14:14) - Techniques for ascending to the next level, including downselling the upsell.(17:01) - Avoiding low-quality leads while offering guarantees in your business.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 20, 2022 • 40min
Why You Should Consider Quitting College | Ep 451
If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(4:47) - Restructure education: Majors based on business departments for job relevance.(11:08) - Choose paths for long-term success; embrace initial challenges for growth.(17:09) - Master your passion, self-teach, share learnings, build valuable skills.(21:12) - Alternatives to college: Apply to companies, invest in courses, seek mentors.(31:27) - Create access to mentors, appreciate imperfect advice, skill-stacking importance.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 18, 2022 • 14min
This is How You Make 1 Billion Dollars... | Ep 450
What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:47) - Misunderstanding: You own, not make, a billion dollars. Alex's perspective.(4:45) - Becoming a billionaire requires full-time dedication and profit focus.(7:13) - To be a billionaire, own something worth a billion, think big.(8:51) - Steps to make $700 million/year: scalable opportunities, large market, high margins.(10:06) - Clarification: You don't make 1 billion; you own it. Math example.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 15, 2022 • 19min
Testimonials, Lead Generation, and More… (with Emmanuel Abolo) Pt. 2 - Sept. '21 | Ep 449
(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(0:43) - Selling offers: Include bonuses, upsells, downsells, avoid hesitation.(3:24) - Approaching past self: Utilize knowledge and experience effectively.(6:46) - Handling client requests for testimonials or references with new offers.(9:18) - Positioning agency for high-paying clients: Emphasize value, expertise.(11:21) - Elaborating on 6 lead generation channels; thoughts on organic markets.(16:12) - Future plans: Books on Lead Generation, Money Models, and beyond.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 13, 2022 • 16min
Building A $50 Million Business with Nose Strips | Ep 448
The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Alex's hypothetical brand: Nose strip business with motivational branding.(4:53) - Financial impact: $16 gross margin on a $20 product.(7:52) - Unique manufacturing capacity triples product value; influence campaign adds 40% top line.(10:07) - Potential value of the brand: $40-60 million; motivational targeting.(12:17) - Angle brand towards the audience; lesson from "The Garlic and the Ham."(15:21) - Brands reflect personal beliefs; people vote for what they believe.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 11, 2022 • 11min
I Don't Read Books... I Study a Few | Ep 447
Entrepreneur Alex Hormozi discusses why he doesn't read a book every week, preferring to learn as he goes. Topics include targeted learning, gaining real-world experience, taking the first step without overthinking, and the value of reading for context and broader thinking.

Oct 8, 2022 • 25min
Selling High-ticket Offers (with Emmanuel Abolo) Pt. 1 - Sept. '21 | Ep 446
(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Emmanuel Abolo’s YouTube Channel! Timestamps:(1:11) - Niche switching doesn't solve client acquisition; focus is key.(5:17) - Overcoming challenges convincing clients to pay substantial fees.(9:31) - Guaranteeing results in relationship marketing; transferring to other markets.(11:58) - Qualifying avatars for grand slam offers; adaptable strategy.(18:27) - Market efficiency and offer planning to avoid regression.(21:28) - Addressing multiple problems; impact on overall market strategy.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 6, 2022 • 15min
What I Realized About Mentorships | Ep 445
A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind? Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Respect all mentors; each prepares you for the next.(2:13) - Gratitude to mentors for providing a head start.(8:06) - Mentor success: Mentees surpassing is a sign of good teaching.(10:12) - "Give away the secret, sell the implementation" explained.(12:20) - Alex's motivation: Helping others succeed, making a difference.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 4, 2022 • 27min
3 Steps That Will Double Your Profits in 8 Weeks | Ep 444
When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Business growth wish: Double customers, double price, or extend retention?(3:37) - Best profit strategy: Double the price; Alex's successful example.(6:19) - Increase pricing by 50%, maintain product, boost sales.(7:52) - Pricing tied to emotions; fear of breaking established prices.(9:38) - Three steps to double profits: Pricing Survey, internal communication, customer communication.(21:21) - Alex's hypothetical business: Walkthrough of doubling the price.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Oct 1, 2022 • 24min
The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Tanner Chidester’s YouTube Channel! Timestamps:(1:17) - Alex's business approach: Organic leads without paying; no pre-existing formula.(6:54) - Strategies for easier marketing; significance of consistent growth.(9:50) - Addressing lack of support from family; advice for those struggling.(15:00) - Leila Hormozi's impact, Alex's daily life, and future plans.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition


