Podcast Junkies - Conversations with Fascinating Podcasters

Episode SummaryAward-winning storyteller, PR influencer and podcast host, Donna Loughlin, joins the show to talk about the insatiable need for human-to-human connection, manifesting what you want in life, and her desire to tell stories that aren’t being told through her podcast, Before It Happened. Today, Harry and Donna discuss a wide variety of topics ranging from her experiences flying planes and driving race cars to her journalism career to the fascinating conversations she’s been able to have with guests on her podcast.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:42 – Donna Loughlin joins the show to discuss her innate sense of adventure and her love of flying planes and racing cars14:04 – Donna’s experience at the Skip Barber Racing School and the power of constant stream of learning24:17 – Launching a business and starting a family simultaneously and the impact the war between Russia and Ukraine has had on Donna’s family30:36 – Donna recalls fearing for her life as a journalist36:07 – Donna reflects on some of the intriguing conversations she’s had on her podcast, Before It Happened41:49 – How Donna has grown as a podcast host and interviewer50:57 – Something Donna has changed her mind about recently51:53 – Harry thanks Donna for joining the show and let’s listeners know where they can connect with herTweetable Quotes“I love slow cooking, but I love fast cars and fast planes.” (12:58) (Donna)“Constant stream of learning is what I think digital content is about.” (18:38) (Donna)“War is not only bad for people. It’s bad for the earth. It’s bad for the planet. It’s bad for sustainability. It’s bad for economics.” (29:38) (Donna)“I think finding the next big thing, I think that’s part of the discovery process. I’m fascinated by and read and watch a lot of things related to science and space.” (39:40) (Donna)“I typically look for people that are agents of change and doing something that is really facilitating change. But sometimes you just have such a good story that you just gotta slot it in there.” (47:11) (Donna)Resources MentionedDonna’s LinkedIn – https://www.linkedin.com/in/donnal2/LMGPR – https://www.lmgpr.com/Donna’s Podcast:Before It Happened – https://www.beforeithappened.com/Before It Happened Twitter – https://twitter.com/theBIHpodcastBefore It Happened Instagram – https://www.instagram.com/beforeithappenedshow/Before It Happened Facebook – https://www.facebook.com/beforeithappenedBarbarella IMDB – https://www.imdb.com/title/tt0062711/Podcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryAward-winning radio presenter and Host of Podland News, Sam Sethi, joins the show to discuss the numerous entrepreneurial projects he’s worked on throughout his career, including the work he’s currently doing at River Radio. Today, Harry and Sam share in an engaging dialogue focusing on Sam’s tech journey, his transition to angel investing and other entrepreneurial pursuits, and the overall direction of the podcasting industry.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:42 – Entrepreneur Sam Sethi joins the show to discuss the inspiration behind launching TechCrunch Europe and his natural curiosity11:53 – The self-deprecating, sarcastic and thirsty Brits17:55 – Sam’s fondest memory of early tech21:42 – From Netscape to Microstrategy and Sam’s experience with Michael Saylor26:23 – Transitioning to angel investing and other entrepreneurial projects34:08 – The origin story of River Radio38:05 – What keeps Sam driven and motivated42:49 – The Wine Keller and Viral Tribe49:24 – Sam provides his thoughts on the overall health and future of the podcasting industry54:27 – The most misunderstood thing about Sam and something he’s changed his mind about recently58:58 – Harry thanks Sam for joining the show and let’s listeners know where they can connect with himTweetable Quotes“I think British people are very sarcastic as well. That’s one thing the Americans can quite get from us unless they’ve been in the company of Brits for a while. So, we have three traits. We are self-deprecating, sarcastic and we drink like a fish.” (12:10) (Sam)“The businesses I did after came about by chance. I sold a business to Topshop, which is a female clothing retailer aimed at teenagers in the UK. It came out of my daughter's need to find cheap clothing from her budget that we gave her. She was trying to maximize her budget and I thought, ‘I can write a real-time pricing tracker for her.’ So, I did. And out of that came another business.” (32:39) (Sam)“We’re not a music radio station. We’re more of a talk radio station. We have shows on wine, parenting, books. So, we don’t expect someone to listen seven to seven. They dip in and dip out. It means we can build communities and tribes within each show.” (39:05) (Sam)“I get bored quickly. Three years is probably the limit of my interest in something. If it’s not continuously moving forward, if it stagnates after two or three years, I’ll move on.” (41:32) (Sam)“I think PR companies and brand agencies are beginning to wake up to the potential reach and the vertical communities that are being created around podcasts.” (51:04) (Sam)Resources MentionedSam’s LinkedIn – https://www.linkedin.com/in/samsethi?originalSubdomain=ukSam’s Instagram – https://www.instagram.com/samtalkstechnology/?hl=enSam’s Twitter – https://twitter.com/samsethi?lang=enWine Keller – https://www.winekeller.com/TechCrunch Europe – https://techcrunch.com/europe/River Radio – https://river.radio/Podland News – https://www.podland.news/Sam’s Podcast:Sam Talks Technology – https://www.podchaser.com/podcasts/sam-talks-technology-761256Podland News – https://www.podchaser.com/podcasts/podland-news-1566455Books Mentioned:Steve Jobs – https://www.amazon.com/Steve-Jobs-Walter-Isaacson-audiobook/dp/B07ZMKXMTG/ref=sr_1_1?crid=D624TGQBC1KY&keywords=steve+jobs+walter+isaacson&qid=1654782252&s=books&sprefix=steve+jobs+%2Cstripbooks%2C73&sr=1-1Podcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryChris Martinez, Founder of DUDE Agency and host of the Operation Agency Freedom podcast, joins the show to discuss the work his agency does in web development and design and funnel building and his affinity for Mexican wrestling. Today, Chris and Harry talk about Chris’ entrepreneurial journey, finding hidden gem talent in a remote work setting, and the importance of embracing connection and telling the whole story.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:26 – Entrepreneur and podcaster, Chris Martinez, joins the show to discuss his passion for Mexican wrestling and what inspired him to launch DUDE Agency14:44 – The desire to become an entrepreneur and the conflicting feelings that ensued18:23 – The origin story of DUDE Agency and lessons learned from launching an agency22:16 – Mentors who have provided sound leadership to Chris, unique selling propositions and what DUDE Agency specializes in26:25 – Chris’ podcasting origin story33:02 – Rethinking remote work and finding hidden gems of talent in unexpected places41:48 – Chris’ growth as a podcast host and the importance of connection50:00 – Something Chris has changed his mind about recently and the most misunderstood thing about him53:53 – Harry thanks Chris for joining the show and let’s listeners know where they can connect with him and learn more about DUDE AgencyTweetable Quotes“It actually took a while to embrace the idea of calling myself an entrepreneur. I kinda remember being afraid of telling people that. For some reason there was an intimidation with that role.” (17:51) (Chris)“I think that we are going through an evolution in the Agency space. Leadership is so important. You have to learn how to lead a team otherwise you won’t survive this latest evolution.” (21:58) (Chris)“‘D’ stands for ‘Dream Team.’ ‘U’ stands for ‘Unstick Your Processes.’ ‘D’ stands for ‘Discover and Develop.’ And then ‘E’ stands for ‘Earn and Exit.’” (26:03) (Chris)“This is one thing that’s interesting about agency people is we will always find a new way to leverage technology to find our ideal clients.” (31:36) (Chris)“What COVID did for us in a good way is we said, ‘Ok, we’re all remote anyways. Instead of just trying to hire people in Tijuana, Mexico, let’s see if we can find people in other parts of the country.’ And so, then our team really started to expand.” (34:22) (Chris)“I think, from a hosting perspective, I really try to shift the interviews to finding something unique that this person can say. And I also only want to have people that I align with in terms of values on the show now.” (42:02) (Chris)Resources MentionedChris’ LinkedIn – https://www.linkedin.com/in/chrismartinez13/Chris’ Website – https://dudeagency.io/DUDE Agency LinkedIn – https://www.linkedin.com/company/dude-agency/DUDE Agency Instagram – https://www.instagram.com/dudeagency.io/?hl=enDUDE Agency Facebook – https://www.facebook.com/dudeagency/Chris’ Podcast:Operation Agency Freedom – https://podcasts.apple.com/us/podcast/operation-agency-freedom-the-1-podcast-for-digital/id1461800717Podcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryLindsay Tjepkema is the CEO and co-founder of Casted, the first Amplified Marketing Platform and the only audio and video podcast solution designed for enterprise marketers. Today, Lindsay and Harry touch on adapting business practices in the midst of a pandemic, how to create compelling content, and what it means to provide value and enhance the podcasting industry for B2B marketers. Lindsay shouts out mentors who have helped shape her career arc and what Casted looks for in prospective clients.  Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:26 – Lindsay Tjepkema, CEO and co-founder of Casted, joins the show to discuss her passion for marketing, running her own company, and her podcast origin story 11:10 – Learning how to create compelling content and the inspiration to launch Casted 16:02 – Providing value and enhancing the podcasting industry for B2B marketers and building a stellar team 24:01 – The workflow of Casted, distribution of content and tracking URLs 34:37 – How Lindsay helps podcasters expand the conversation outside of the episode 36:41 – Lindsay’s growth as a podcast host and mentors who have impacted her career trajectory 44:34 – Adjusting to business life during a pandemic and fostering an empathetic and understanding culture 48:44 – Something Lindsay has changed her mind about recently and what excites her most about the future of podcasting 52:15 – Casted’s ideal prospective client 52:48 – Harry thanks Lindsay for joining the show and let’s listeners know where they can connect with her and learn more about Casted Tweetable Quotes“I’m not constantly tinkering. I don’t have a thousand business ideas. I have lived experience. And I lived as a B2B marketer for fifteen years. I’ve seen it from every angle. I’ve seen things go well and things not go well. I’ve seen the shiny new objects, the new platforms and the new channels. The one thing that’s always been true to me is human connection. So it was that that innately told me that podcasting and video are good.” (14:17) (Lindsay) “We integrate with different CRMs, different CMS, with different marketing automation platforms with the B2B marketer in mind. Where are they working now? Where are their teams working? What are they already using that we need to flow into, pull from, push to to make their lives easier and help them get maximum value out of the creative work they’re doing?” (26:30) (Lindsay) “You need to slow down in order to generate better results. You need to focus on creating really great content, which is probably going to come at the cost of quantity. Better quality, even if it comes at the cost of quantity, can make it really good. But then that’s where this approach of amplification comes into play. Take the time to get really intentional about creating something meaningful.” (28:41) (Lindsay) “It’s not just about the show, it’s about what was said. It’s about everything in it. It’s about the content that’s there. And then, that’s where you get to get really creative as a marketer around what else am I gonna do with it. How am I gonna use it in lots of different ways to build those connections?” (36:09) (Lindsay) “One thing that I’ve been advocating for and that we at Casted have been advocating for is that podcasting should be the center [of your marketing strategy]. Your podcast should be the middle and your audio and video content should be the nucleus of everything else you’re doing and we’re starting to see that.” (51:56) (Lindsay)Resources MentionedPodfest Expo Virtual Summit – https://podfestexpo.com/Podcast Index Social Mastodon – https://podcastindex.social/about Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 PodNews – https://podnews.net/ Podtrac – http://analytics.podtrac.com/ Chartable – https://chartable.com/ Lindsay’s LinkedIn – https://www.linkedin.com/in/lindsaytjepkema/ Casted on Twitter - https://twitter.com/gocastedLindsay’s Website – https://www.casted.us/?hsLang=enCasted – https://www.casted.us/?hsLang=enLindsay’s Podcasts:The Casted Podcast – https://podcast.casted.us/public/5/The-Casted-Podcast-52134 Casting A Vision Podcast – https://www.audible.com/pd/Podcast/B08K56YYJ4 Podcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryMathew Passy is a professional podcast consultant. Actually, he’s The Podcast Consultant who helps brands, small businesses and individuals use podcasts and podcast advertising to connect with smart and engaged audiences. Today, Mathew and Harry engage in a dialogue about Mathew’s background in audio and why there’s still a major competition between the radio and podcasting industries. They talk about cryptocurrency and the decentralization of finance, the corporatization of podcasts, and the work Mathew is doing in localized content.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:32 – Mathew Passy joins the show to discuss everything from vertical farming and Covid-19, to Joe Rogan and selling sponsorships before launch19:41 – Mathew’s podcast origin story and how he went from a Production Associate at The Wall Street Journal to a podcast consultant32:01 – The rich history of radio and why the industry still clashes with podcasts37:19 – Mathew recalls the most memorable moments of his time working in radio40:30 – Cryptocurrency, NFTs and decentralization of finance43:23 – Discovering the podcasting community49:32 – Corporatization of podcasts and how to keep that niche feeling52:47 – The work Mathew is doing in localized content56:30 – Something Mathew has changed his mind about recently and the most misunderstood thing about him59:00 – Harry thanks Mathew for joining the show and let’s listeners know where they can connect with him and learn more about The Podcast ConsultantTweetable Quotes“So many people that I talk to in this space ask, ‘How many episodes do I need before I can approach a sponsor?’ None. It’s hard. You have to know what you’re doing. You have to know people. You have to have relationships. People have to trust you. But there’s no minimum for selling an ad. You just have to be smart, savvy, committed and confident.” (18:06) (Mathew)“I always found podcasting interesting because it’s basically the same thing [as radio] but without the restrictions of Broadcasting, and the FCC, and time limits, and all that nonsense.” (26:43) (Mathew)“The problem is people in radio think that radio is the end all be all, the same way that people in broadcast television think that broadcast television is the end all be all. And what they don’t understand is that it’s not about the technology or the delivery system.” (35:06) (Mathew)“I’m a big fan of the idea of localized content. I think that is a space that needs deep exploration.” (52:50) (Mathew)Resources MentionedPodcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/Mathew’s LinkedIn – https://www.linkedin.com/in/mathewpassy/Mathew’s Facebook – https://www.facebook.com/ThePodcastConsultant/Mathew’s Twitter – https://twitter.com/MathewPassyMathew’s Podcasts:CausePods –https://podcasts.apple.com/us/podcast/causepods/id1398644299Podcast Me Anything – https://music.amazon.com/podcasts/6cd27b41-48ef-4737-9a8e-501c55e6711a/podcast-me-anything?ref_=dmm_acq_mrn_ds_rh_e&ref_=dmm_acq_mrn_d_ds_rh_z_-c_c_579356664661_g_133483500380&gclid=CjwKCAjwjZmTBhB4EiwAynRmD8FO7eRKoxS4VkGR1tsGWhPKtGAg_AKYO6KIGj7BxAJO6Xmm-Ov-xxoCBtUQAvD_BwE🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryBrenden Mulligan is an entrepreneur who cut his teeth in the music industry before going on to become co-founder of startups such as Onesheet, Cluster Labs, LaunchKit, Elevate, and PodPage, to name a few. Brenden shares these experiences on today’s episode and speaks to his passion for problem-solving and building products that customers love. Brenden and Harry discuss Brenden’s time at Google, what he has learned from multiple startup exits, and the current trajectory and state of the podcast industry.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:32 – Brenden Mulligan shares his experience in the ‘traditional’ music industry and what inspired him to make a career shift to tech13:37 – Building the dashboard, Artist Data20:01 – An entrepreneurial mindset and launching multiple products24:38 – Life at Google, Frontline Foods and Elevate29:24 – The origin of PodPage and the most interesting thing Brenden has learned from the podcast industry38:58 – The importance of SEO (Search Optimization Engine)46:01 – Value for value49:10 – Brenden speaks to the results of ramping up his marketing efforts55:29 – Something Brenden has changed his mind about recently and the most misunderstood thing about him57:12 – Harry thanks Brenden for joining the show and let’s listeners know where they can connect with him and learn more about PodPageTweetable Quotes“What I started hearing and seeing and experiencing was, as the digital music world was growing, how hard it was for musicians to interact with it. And so, I ended up leaving the traditional music industry to build software tools for musicians.” (08:07) (Brenden)“I would be speaking at these music conferences and the drum that we would beat was, ‘Direct connection with your listeners. Do not go through platforms as your only way of reaching them.’ Okay, what’s the best way to do direct connection? Email us, put it on your website. How do I build a website? And so I ended up building OneSheet, which was a turnkey website builder for musicians.” (21:19) (Brenden)“I launched, I think, twelve companies, and all of them failed, except PodPage. Most of them didn’t even have a shot to succeed. I just gave myself the total flexibility to just have fun building again and get that muscle back. And I also helped other startups just as a fun way of networking and getting back in the startup world.” (29:03) (Brenden)“In my opinion, Spotify is the only player in the entire podcasting space that are trying to break what’s special about podcasts. Spotify is actively trying to get you to not allow other people to listen unless you listen on Spotify.” (44:05) (Brenden)“The way that we typically work is we try as hard as possible to use third-party tools that are solving a problem really well. I really want to focus on just building the best website. That’s it.” (47:31) (Brenden)“Organic growth and podcasters selling podcasters is by far our best source of new customers.” (53:12) (Brenden)Resources MentionedPodcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/Brenden’s LinkedIn – https://www.linkedin.com/in/mulligan/Brenden’s Website – https://brendenmulligan.com/Link to Cluster Labs – https://clusterlabs.org/Link to PodPage – https://www.podpage.com/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryDave Jones is the co-host of Podcasting 2.0 and co-founder (along with Adam Curry) of PodcastIndex.org, a podcast indexing service that empowers podcasters, app creators, developers and listeners to engage in value for value exchanges.Dave has an extensive background in systems administration and building software. Today, Dave and Harry discuss the origin story of PodcastIndex.org, the role that cryptocurrency plays, and the reason he and Adam Curry designed it as a decentralized service. Dave expounds on the importance of podcasters requesting a value exchange from their listeners and explains why the progression of technology has come at a major price.  Episode SponsorFullCast – https://fullcast.co/Key Takeaways04:19 – Dave Jones joins the podcast to discuss his background as a developer and podcaster 18:28 – Dave recalls where his fascination with technology came from 22:35 – Understanding Programming 29:40 – Assembly language, explained  35:45 – The origin story of PodcastIndex.org 45:31 – Designing a decentralized service 57:16 – Value for Value exchanges 59:06 – Harry takes a moment to ask any listeners who have gotten value out of this show to return some value 1:00:01 – What excites Dave most about the future 1:05:55 – Something Dave has changed his mind about recently and the most misunderstood thing about him 1:12:52 – Harry thanks Dave for joining the show and let’s listeners know where they can connect with him and learn more about Podcast Index  Tweetable Quotes“I think, as a general rule, people typically know if they love Programming by the time they’re about twenty, at the most.” (23:04) (Dave) “The biggest hurdle to overcome with podcast apps, and writing one, is that you have to potentially monitor and request data from millions of feeds. So, you have to be constantly tracking what is going on with these millions of feeds and it’s not an easy process.” (37:23) (Dave) “We need to have a hand in creating an alternative so that podcast app developers don’t have to spend so much time and hundreds of dollars to get up and running.” (42:47) (Dave) “That’s a real concern in the world today. There’s real free flow of information being cut off from despot regimes. So, it’s not just about, ‘Can Dave get his latest episode of Podcast Junkies?’ It’s about, ‘Can somebody who is living under a terrible regime somewhere in the world get access to truthful news that they may not otherwise be able to get to.” (49:44) (Dave) “If the host doesn’t tell the listener at the end, ‘Hey, if you got any value out of this, can you please return me some value?’ If you don’t take that extra step, it doesn’t matter what your payment platform is, you’re not gonna be successful.” (58:26) (Dave) “I think the power to change our mind is one of the things that makes us human. It may be one of the most defining characteristics of being human, is the ability to change your mind about something. And if you don’t, I feel like you’re not living up to full human potential.” (1:06:07) (Dave) “The progression of technology is not really progress. In a lot of ways, that progress also brings a drawback. For every benefit, there has been a resultant negative. I think that we’re in a Catch-22 as a society where we are having to actively sacrifice things on the altar of technological advancement. And I don’t think that it’s a net positive.” (1:12:17) (Dave) Resources MentionedLink to Podfest – https://podfestexpo.com/Link to The Podosphere – https://www.thepodosphere.com/Link to Podcast Index Social Mastodon – https://podcastindex.social/about Podcasting 2.0 Podcast – https://podnews.net/podcast/i4ji5 Link to Podcast Index – https://podcastindex.org/ Podcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryFounder of Spotlight Podcasting, Jonathan Baille Strong, joins the show to share his experience with the intricacies of launching a podcast, growing as an interviewer and formatting podcasts so that they are guest friendly. Jonathan is also the host of two shows, Podcasting for Consultants and Leaders of Consulting. Today, Harry and Jonathan talk about the work Jonathan and his team are doing at Spotlight Podcasting to deliver full-service production solutions to ensure that their clients’ podcasts align with their business goals. Harry and Jonathan geek out over podcast tech, tools and the latest news around the industry. Finally, Jonathan shares why he believes gifs are a great branding tool as well as some of the unique projects he’s working on currently.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:39 – Founder of Spotlight Podcasting, Jonathan Baillie Strong who shares his background growing up in Europe and his podcasting journey18:28 – Jonathan talks about what inspired him to launch his own podcast and the work Jonathan did with Startup Institute24:08 – An extensive background in consulting28:54 – The truth about entrepreneurship35:47 – Spotlight Podcasting’s origin story38:58 – Harry and Jonathan dissect an interesting inquiry on gratitude47:54 – Make Noise52:43 – Figma templates for podcast artwork56:18 – Jonathan’s fascination with gifsTweetable Quotes“[Startup Institute] wasn’t necessarily about building companies up. It was more about helping individuals tap into the start-up ecosystem.” (22:12) (Jonathan)“I think there are always pros and cons of going into any entrepreneurial endeavor. It just took me a while to weigh those and figure out the way. I think I was a bit short-sided at first.” (30:54) (Jonathan)“Even as an interviewer - I’m not an extremely experienced interviewer - and I just find it better for myself, and often the guest, to have a set structure of questions to fall back on. I know it does sometimes come across as formulaic, but I just find that it’s easier for the guest to prepare and it gives you license to diverge sometimes. It depends on the preference of the guest.” (47:02) (Jonathan)Resources MentionedPodcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/Jonathan’s LinkedIn – https://www.linkedin.com/in/jonbstrong/Jonathan’s Website – https://jonbstrong.com/Spotlight Podcasting Website – https://spotlightpodcasting.com/Jonathan’s Podcasts:Leaders of Consulting – https://spotlightpodcasting.com/leaders-of-consulting/Podcasting for Consultants – https://podcasts.apple.com/us/podcast/podcasting-for-consultants/id1561626891Spotlight Podcasting Instagram – https://www.instagram.com/slpodcasting/Spotlight Podcasting Facebook – https://www.facebook.com/slpodcastingSpotlight Podcasting YouTube Channel – https://www.youtube.com/channel/UCse3vcbrr8Dz-I01g_jBIiQSpotlight Podcasting LinkedIn – https://www.linkedin.com/company/slpodcasting/Jonathan’s Email – linkedin@jonbstrong.comLink to The Four-Hour Work Week – https://www.amazon.com/s?k=tim+ferriss+the+four+hour+work+week&gclid=Cj0KCQiAjJOQBhCkARIsAEKMtO1OP1_T5VHWzSszYeutmtclT5pSSj8hdDS577LJd9kW0m38y8bGdesaAtyAEALw_wcB&hvadid=323755745753&hvdev=c&hvlocphy=9004216&hvnetw=g&hvqmt=e&hvrand=17820217027236596514&hvtargid=kwd-437650885154&hydadcr=21936_10172383&tag=googhydr-20&ref=pd_sl_yfls926g9_eLink to Techstars – https://www.techstars.com/Link to Access to Anyone Podcast –https://www.accesstoanyonepodcast.com/Link to 7:47 Conversations – https://podcasts.apple.com/us/podcast/7-47-conversations/id1358391891Link to Make Noise – https://www.amazon.com/Make-Noise-Creators-Podcasting-Storytelling/dp/1523504552Link to Figma – https://www.figma.com/Link to Giphy – https://giphy.com/Link to Descript – https://www.descript.com/Link to Studio Sound – https://www.descript.com/studio-soundLink to Notion – https://www.notion.so/Link to ClickUp – https://clickup.com/Link to Sigma – https://www.sigmacomputing.com/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode SummaryAustin Petersmith is the Founder and CEO of Racket, an organization that provides the easiest way to tell audio stories and connect with people who want to hear them. Austin joins today’s episode to share his experience as an online community builder. Austin and his team at Racket amplify voices in the audio industry so that those who want to have their stories told can have that opportunity. Today, Austin and Harry talk about podcast monetization, the incredible progress that has been made in podcasting technology and what inspired Austin to make the jump from journalism to entrepreneurship. Austin speaks to the challenges he’s faced as a creator and why he feels so passionately about the work he does.Episode SponsorFullCast – https://fullcast.co/Key Takeaways06:30 – Founder and CEO of Racket.com, Austin Petersmith joins the show to share his background as an online community builder and how he’s focused this skill on helping the podcasting community13:42 – Austin reflects on what inspired him to launch Capiche20:57 – Making the shift from journalism to entrepreneurship22:23 – Racket’s origin story32:20 – Amplifying voices who want their stories told39:05 – Austin speaks to the work he’s doing with Podcash and other trends he’s noticed in the podcasting industry50:30 – Something Austin has changed his mind about recently and the most misunderstood thing about him53:56 – Harry thanks Austin for joining the show and let’s listeners know where they can connect with him and learn more about RacketTweetable Quotes“Email allows you to build a direct relationship with an audience. And that’s what makes email newsletters a really powerful thing. A person subscribes to your newsletter and you have that direct relationship that’s not at the whim of Facebook or any other platform that can sit between you and your audience.” (10:16) (Austin)“Community and user generated content are things that have always inspired me. If you can provide the tools to help someone put some sort of thought from their brain out onto the Internet where another person can get value from it, that’s just a magical thing.” (16:13) (Austin)“The more I learned, the more I realized that something is broken here for sure. Because so many people have something to say and this medium [podcasting] is working for so few of them.” (26:05) (Austin)“What we see as a problem is that the number of people that are publishing their voice online today is way smaller than the number of people who are interested in publishing their voice online. And that’s what we want to solve.” (32:20) (Austin)“As we look at ways to help the creators on Racket monetize, I’m really interested in how we can decentralize that portion.” (49:50) (Austin)Resources MentionedPodcast Junkies Website: podcastjunkies.comPodcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/Podcast Junkies Facebook: https://www.facebook.com/podcastjunkiesPodcast Junkies Twitter: https://twitter.com/podcast_junkiesPodcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkiesThe Podosphere: https://www.thepodosphere.com/Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/Austin’s LinkedIn – https://www.linkedin.com/in/awwstn/Austin’s Twitter – https://twitter.com/awwstnRacket Website – https://racket.com/Link to Podcash – https://www.podcash.com/Link to Stir – https://www.usestir.com/Link to Podcast Index – https://podcastindex.org/Link to Inside Podcasting Newsletter – https://inside.com/podcastingLink to Twilio – https://www.twilio.com/Link to Anchor – https://anchor.fm/Link to Good Pods – https://www.goodpods.com/🎙️🎙️🎙️Podcast Production & Marketing by FullCast

Episode Summary:Founder and CEO of Ossa Collective, Marla Isackson, joins the show to discuss the incredible work she’s doing to elevate and amplify women’s voices worldwide. Marla is also the host of The Mind Of A Mentor podcast, the show that features topical conversations and vital advice for podcasters about podcasting.Today, Harry and Marla engage in a rich discussion about Marla’s extensive business background, Marla’s passion for raising women up and what inspired her to launch Ossa Collective. Marla expounds on her process for identifying and hiring a passionate world-class team as well as her thoughts on the virtual shift that has occurred in the workplace. They talk about what led Marla to podcasting and what she loves most about the incredibly supportive podcast community. Finally, Marla shares her future goals for Ossa, explains how she came up with the name Ossa and makes a unique ask of the audience.Episode Sponsors:Focusrite – http://pcjk.es/focusriteFullCast – https://fullcast.co/Key Takeaways:06:30 – Founder and CEO, Marla Isackson joins the show to share her eclectic background in business and the decision to launch the world’s first women-focused podcast advertising network 20:37 – How Marla has grown and improved as a podcast host and what goes into her research process 26:29 – Ossa Collective’s origin story 35:02 – Building a passionate, world-class team 38:19 – Working remotely vs. in-person 43:22 – A warm and supportive podcast community 45:52 – Ossa’s roadmap to world domination 50:04 – Marla’s ask of the audience52:07 – The inspiration behind the name ‘Ossa’ 53:02 – Something Marla has changed her mind about recently and 56:01 – Harry thanks Marla for joining the show and let’s listeners know where they can connect with her and learn more about Ossa CollectiveTweetable Quotes:“I really focused on why I was doing it, which was to hear the stories of heroes - amazing women who have had fabulous lives and to talk to them about their experiences with mentorship. I met some very cool women doing this. The conversations were incredible and very emotional.” (16:33) (Marla)“And I thought about it and realized that podcasting is a natural medium for women. We like to have conversations and we’re really good at it.” (28:08) (Marla)“We’re looking to partner with companies that are focused on elevating the voices of women in their companies. And I think that there is definitely a lot of opportunity to go beyond the podcasting industry.” (32:35) (Marla)“The podcast people are the nicest and incredibly collaborative. Yes, everyone says this, but it’s the truth. We all want to help each other. And, I’m not gonna succeed by putting someone else down. I’m gonna succeed when someone else succeeds, and vice versa.” (43:51) (Marla)“The people who listen to these podcasts are devoted. It’s a niche audience, but they are so devoted to their host. So when a host recommends a product, you better believe that ask will convert. So, I guess my ask would be, ‘Don’t discount us. Count us in. We are growing. We have a lot of powerful women in our network and we’d like to talk to you. And we want to make this mutually beneficial and I think we can.” (51:19) (Marla)Links Mentioned:FullCast Website – https://fullcast.co/Podcast Junkies Junkies Facebook Group –https://www.facebook.com/groups/podcastjunkiesjunkies/Link to Podfest Expo Virtual Summit – https://podfestexpo.com/Link to The Podosphere – https://www.thepodosphere.com/Marla Isackson LinkedIn - https://www.linkedin.com/in/marlaisackson/Ossa Collective Website – https://ossacollective.com/ Ossa Collective Twitter – https://twitter.com/ossacollective Ossa Collective YouTube Channel – https://www.youtube.com/channel/UC5DzNimKAu9h_aQ5WQPLO6w Ossa Collective LinkedIn – https://www.linkedin.com/company/ossa-collective/ Ossa Collective Instagram – https://www.instagram.com/ossacollective/ Ossa Collective Facebook – https://www.facebook.com/ossacollectivenetwork Marla’s Podcast: Mind Of A Mentor – https://podcasts.apple.com/us/podcast/mind-of-a-mentor/id1288309624 Marla’s Email – Marla@ossacollective.com Link to Edison Research – https://www.edisonresearch.com/podcast-research/ Link to Neilsen Research – https://www.nielsen.com/us/en/insights/podcast/Link to IAB Research – https://www.iab.com/session/iab-research-podcast-ad-revenue-and-marketplace-trends/ Link to ShePodcasts – https://www.shepodcasts.com/ 🎙️🎙️🎙️Podcast Production & Marketing by FullCast