Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Amanda Walker
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Sep 30, 2025 • 20min

It's Not Impostor Syndrome...It's this.

Here's my bold, contrarian statement: I don't think impostor syndrome is what's holding you back. You have incredible experience, you know you can help people, and you've already gotten real results. So why do you still feel like a fraud? After watching hundreds of coaches make major shifts in my programs, I've discovered they didn't suddenly "overcome impostor syndrome." Instead, they got clarity on something they didn't know they needed. This episode challenges the common narrative around impostor syndrome in entrepreneurship. You'll discover: The massive difference between impostor syndrome and confusion Why you feel like you sound like every other coach (and how to fix it) What coaches with clarity have that you don't (hint: it's not more experience) How your previous career holds the keys to your coaching authority Why generic coaching language keeps you stuck behind your potential Plus: Learn about my annual three-day framework training (October 7-9) where I'll help you eliminate confusion and build the signature framework that positions you as THE expert. Resources mentioned: Framework training: https://amanda-walker.com/live/ Free coaching questions: amanda-walker.com/questions
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Sep 26, 2025 • 8min

(LIVE COACHING) Coaching Clinic Friday: How to Host Workshops When You're Terrified of Low Attendance

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Host Workshops When You're Terrified of Low Attendance
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Sep 23, 2025 • 20min

Turn Your Scattered Expertise Into Your Magic

Here's what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and genuine passion for transformation work. They've helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace. In this episode, I'm showing you why your story is your competitive advantage and how to build authority using the background you're probably dismissing. Most coaches compartmentalize their "former life" and try to start fresh, but this is a massive mistake that keeps you sounding generic. You'll discover: Why your lived experience is your competitive advantage (not a limitation) The game-changing question that shifts you from generic to expert Why generic certification frameworks kill your credibility How to package your unique background into signature methodology Why you're not selling coaching - you're selling results your framework delivers Learn about my annual Signature Framework Three-Day Live Training (October 7-9) where I'll help you build your signature methodology and stop sounding like every other coach. Resources mentioned: Signature Framework Three-Day Live Training (October 7-9): https://amanda-walker.com/live/ Free coaching questions: https://amanda-walker.com/home/questions/
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Sep 19, 2025 • 11min

(LIVE COACHING) Coaching Clinic Friday: How to Pick Your Niche When You're Afraid of Limiting Your Growth

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Pick Your Niche When You're Afraid of Limiting Your Growth
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Sep 16, 2025 • 24min

Understanding What's Working Now (and how to double down on it)

You might be feeling like things are shifting in the coaching industry - there's a different energy, slower responses to launches, and what used to work isn't working as well. You're not wrong, and I believe this shift represents a massive opportunity for coaches willing to adapt. People are drowning in information but starving for transformation. They want to buy faster, with more certainty, and they don't want to be lost in long sales cycles anymore. In this episode, I'm breaking down exactly what's working right now and how you can double down on these strategies to become the cream that rises to the top. These insights come from what I'm seeing with clients, mastermind discussions, and changes in my own business. You'll discover: The 4 factors creating the market "slowdown" (and why it's actually an opportunity) What's NOT working anymore in the coaching industry 7 specific strategies that separate thriving coaches from struggling ones Why specific positioning changes everything (with real examples) How to create faster, clearer sales processes that people actually want Plus, real examples from my business and clients, including why I never sell standalone courses and how to speak to your premium client's exact pain points. Stop trying to make old strategies work. Start implementing what's actually working now and watch your business thrive while others struggle. Resources mentioned: Strategy call: amanda-walker.com/letschat Free coaching questions: amanda-walker.com/questions Best Damn Coach Live: April 13-14, 2026
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Sep 12, 2025 • 7min

(LIVE COACHING) Coaching Clinic Friday: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Launch Group Coaching Without Burning Out (When You're Already Overwhelmed)
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Sep 9, 2025 • 18min

My Business Feels Messy - What Do I Do Next?

Here's something I hear constantly from brilliant coaches: "My business feels messy. Everything feels all over the place. I'm not sure how to put it all together. What do I do next?" If that's you, this episode will transform how you think about business structure and clarity. When your business feels messy, it becomes impossible to take focused action. You're paralyzed by overwhelm and perfectionism, not sure what to talk about or where to put your energy. This episode was inspired by a recent VIP day with a client successfully hit $20K+ months and felt like her business was "a hot mess." She had multiple audiences, too many offers, and felt paralyzed about what call to action to make anymore. You'll discover: The 6-step framework that transforms chaos into clarity Why growth creates complexity (and how to manage it) The tough love audit of your current offers that changes everything How to identify your premium client and create an ascension ladder The "sacred circle" concept that attracts ideal clients and premium prices Plus: Learn why I made my first million with a million offers (and why that was actually a problem), and get the exact questions to ask yourself for each step of this framework. Resources mentioned: Strategy call: https://amanda-walker.com/letschat
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Sep 5, 2025 • 11min

(LIVE COACHING) Coaching Clinic Friday: Stop Creating From Empty: Why Rest Comes Before Revenue for Coaches

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: Stop Creating From Empty: Why Rest Comes Before Revenue for Coaches
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Sep 2, 2025 • 27min

Life Update: The 30-Day Social Media Break That Changed My Business (And My Life)

Here's something that might shock you: I've been completely off social media for over three weeks, and my business hasn't just survived - it's thriving. This wasn't planned, had no strategy, and no backup plan. Just a gut feeling that led to one of the most transformative experiments of my entrepreneurial journey. I realized I was spending more energy trying to attract NEW people on social media than engaging with the 4,500 amazing people already on my email list. In this vulnerable life update, I'm sharing what happens when you eliminate the noise and get laser-focused on what actually moves the needle. The insights will challenge everything you think you know about building a successful coaching practice. You'll discover: Why my business is actually growing faster WITHOUT social media Where my clients actually come from (hint: not viral posts) How I'm activating 4,500 people instead of chasing new followers The premium client clarity that emerged from this break My Q4 price increases and what this means for you Plus: The emotional backdrop of kids going back to school, my daughter turning 16, and the scarcity of time that sparked this entire journey. Stop chasing new when you haven't fully served who you already have. Trust your instincts about what your business and life actually need.
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Aug 29, 2025 • 5min

(LIVE COACHING) Coaching Clinic Friday: "Is It Honest to Sell Something I Haven't Tested?" The Integrity Question Every Coach Faces

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: "Is It Honest to Sell Something I Haven't Tested?" The Integrity Question Every Coach Faces

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