

How to Scale a Business
Amplafy Media
Everything you need to know about scaling a business online
Episodes
Mentioned books

Apr 5, 2023 • 15min
How Ashley Hart Is Scaling She Plays By Focusing on Building Relationships and Leveraging Digital Tools
Are you a sports enthusiast looking for comprehensive coverage and availability of women's sports? Look no further! Join us on this episode where we have the pleasure of hosting Ashley Hart, the CEO and founder of She Plays.Ashley's passion for providing a platform for women's sports to thrive is infectious as she shares her journey of building She Plays.Listen in as she talks about building relationships, creating organic growth through word of mouth and social media, and leveraging digital tools to scale her business.Ashley's vision to become a household name for fans of women's sports is sure to inspire you. So, tune in now and be inspired to take your business to the next level!

Apr 5, 2023 • 17min
How Anthony Hudson of Stream Go Media Helps Content & Distribution Partners Navigate The Streaming Industry With Proprietary Software, Advertising Technology, and Expert OTT Monetization Strategies.
How Anthony Hudson of Stream Go Media Helps Content & Distribution Partners Navigate The Streaming Industry With Proprietary Software, Advertising Technology, and Expert OTT Monetization Strategies.

Apr 5, 2023 • 20min
How Charlena Berry of The Cake House Opens New Retail Stores By Standardizing Operations
In this episode, we chat with Charlena Berry, the founder of two businesses: Cannabis Business Growth and The Cake House.Cannabis Business Growth is her consulting company where she helps companies navigate the difficult process of getting a cannabis license for their business. The Cake House is a successful chain of 4 cannabis dispensaries located in California and Michigan.Charlena discusses the challenges of navigating the complex rules and regulations of the cannabis industry and shares her secrets for success, including her use of project management software to keep her team on track and meet tight deadlines.She also dives into the importance of standardizing operations when opening new stores and the critical role that technology and marketing play in building a strong business.Charlena emphasizes the value of having a good team and trusting them to make the right decisions, and gives examples of how building dispensaries to last for years is essential for growth and success. If you're interested in learning more about the cannabis industry and how to scale a successful business, this episode is a must-listen!And for those 21+, don't forget to check out her website at:https://cakehousecannabis.com/And stay tuned for more great episodes ahead!

Apr 5, 2023 • 25min
How Russell Fink Is Scaling 124 Media Studio Through Digital Marketing, Data Utilization, and Building Community
Get ready as we sit down with Russell Fink, the Chief Marketing Officer of 124 Media Studio, who has over 20 years of experience in the entertainment business. Fink shares his journey of working with big names in music entertainment, and also discusses his expertise in driving sales through:digital marketingcommunity building and data utilizationFink believes in creating emotional experiences for consumers through digital marketing and creating stories behind the data to enable sales teams to be more effective. In this interview, we delve into conversations about music culture and how 124 Media Studio aims to reinvigorate it. Fink shares his desire for people to connect emotionally with music and how 124 is creating a platform for great performances to showcase successful artists and take their careers to the next level. Tune in to hear more about Fink's insights on the entertainment industry and his vision for the future of 124 Media Studio.And make sure to check out 124 Media on Linkedin: click here!

Apr 5, 2023 • 17min
How Gerald Willis Is Scaling Mectronic by Providing Internet Solutions, B2B Part Search, And Developing Their Pay-Per-Click Program
In this episode, Gerald Willis, the founder of Mectronic, shares how his company (1) provides internet solutions for enterprise through Mectronic.net (2) an online B2B part search through Mectronic.com and (3) a pay-per-click program that uses AI technology to relate to Google search. With a background in tech in Silicon Valley, Jerry started Mectronic Buyers Directory, and eventually transitioned it to an online buyer's guide. They started with advertising, and as companies became more familiar with how the internet could help them, they provided services that supported their ideas.Today, Mectronic provides RfQ solutions, request for quote forms, and a Buy Now button where someone can see the part, with single-tier pricing on their website. When users click on the Buy button, it takes them directly to the distributor's shopping cart, and Mectronic charges the distributor. Mectronic's pay-per-click program has emerged from this, using AI technology to relate it to Google search and charge the distributor every time someone clicks on a Buy button. After almost a year of development, the program recently launched its first phase.Tune in to learn how Gerald Willis and his team are scaling Mectronic through innovative internet solutions, B2B part search, and their latest pay-per-click program.And after listening to this episode, make sure to check out their new blog at: https://app.mectronic.com/blog/And for those distributors and business looking for B2B part search, visit them at: https://www.mectronic.com/Stay tuned for more great episodes ahead!

Apr 5, 2023 • 18min
How Haley Stracher of Iris Design Collaborative is Helping Businesses With Customer Retention By Creating Impactful Platforms
How Haley Stracher of Iris Design Collaborative is Helping Businesses With Customer Retention By Creating Impactful Platforms

Apr 5, 2023 • 18min
How Danny O'Malley of Before The Butcher Is Wowing Customers With Their Plant-Based Meat Alternatives
How Danny O'Malley of Before The Butcher Is Wowing Customers With Their Plant-Based Meat Alternatives

Apr 5, 2023 • 21min
How Nathan Green of New Level Radio Is Serving Businesses and Their Customers Through Fully Customized Radio Stations.
How Nathan Green of New Level Radio Is Serving Businesses and Their Customers Through Fully Customized Radio Stations.

Apr 5, 2023 • 21min
How Evan Kesner of Straight Up Growth Is Helping Good People Grow Good Businesses on Amazon
How Evan Kesner of Straight Up Growth Is Helping Good People Grow Good Businesses on Amazon

Apr 4, 2023 • 32min
How Jeff Ferguson Built Amplitude Digital by Constantly Doing the Effective Work and Building Trusting Relationships
How Jeff Ferguson Built Amplitude Digital by Constantly Doing the Effective Work and Building Trusting Relationships