Property Management Growth with DoorGrow

Owning a business of any kind impacts your life and relationships. In this episode of the #DoorGrowShow, property management growth experts talk about marriage, relationships, and how these things correlate with having a property management business. You’ll Learn [02:03] Owning a business impacts your relationships [07:45] You have to be selfish sometimes [11:10] Why people pleasing is harmful [14:13] Masculine and Feminine frames [24:51] Leveling up in business and your relationships Tweetables “In business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner.” “I think as a business owner, you, there is part of you that has to be selfish and you have to be comfortable with being selfish because there is a time and a place for it.” “If you do not take care of yourself, you are not going to have energy to then continue to take care of other people.” “Ironically, the more you are trying to please somebody,  the less they value you.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: In business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner.  [00:00:08] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you're interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrow property manager. [00:00:29] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS. Build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts property management growth experts, Jason and Sarah Hull the owners of DoorGrow.  [00:01:11] Now Let's get into the show.  [00:01:14] All right, so today's topic, we're going to chat a little bit about marriage. So let's talk about it. We're going to tell a little bit about marriage. Those that have followed my journey over the years have probably seen that I've been divorced. I've gone through struggles in marriage. I've learned things the hard way. Some of y'all probably been married forever like my parents. I have amazing parents and they were a great example of just loving each other from the beginning forever. [00:01:44] They've been married for, I don't know, like 50 years or something.  [00:01:48] Sarah: Almost. 49.  [00:01:50] Jason: Yeah. Yeah. I think  [00:01:52] Sarah: this year is going to be 47. So they're like going to be 50.  [00:01:55] Jason: I think they got married two years before they had me. So yeah.  [00:01:58] Sarah: They celebrate it though, but they're still in Australia.  [00:02:01] Jason: Yeah. So my parents, they just love each other. [00:02:03] But one of the things that I think it's been coming up a lot, I've been noticing a lot of clients as I go deeper with them and they kind of open up especially the guys like relationships are a struggle. It's a challenge. I think it's difficult. It can be difficult for entrepreneurs. I think it's difficult for the women entrepreneurs because in a lot of ways you have to kind of step into sort of a masculine frame to run a business. And that creates an interesting dynamic in a relationship. And this is in general. Some women out there, maybe you don't want a masculine guy. Maybe you don't want a guy that leads. Maybe you don't want a guy that initiates stuff. Maybe you don't want to be able to let your hair down after work and like have him kind of take the reins and like plan something and take you on a date. I think a lot of women do. A lot of women appreciate that. Even the ones that are running businesses and showing up in a masculine sort of frame and being kind of dominant in leadership and displaying these things, they would like to have somebody else take the lead. Is this accurate do you think or no?  [00:03:03] Sarah: Yeah, well. You think it's different.  [00:03:05] Jason: You've run your own business. [00:03:06] You've been kind of in that frame.  [00:03:08] Sarah: I'm a very masculine woman.  [00:03:11] Jason: Yeah, in some ways I think you've consistently since we've been together.  [00:03:15] Sarah: I look very feminine. I do it's deceiving. Yeah.  [00:03:19] Jason: Yeah, I think since we've been together, you've consistently stepped more and more into your feminine and I've stepped more and more into my masculine I think has kind of been a trend. [00:03:29] Would you say that's accurate?  [00:03:30] Sarah: It could be. I don't know. I think you've probably more recently been focused on that. I can't say, I really cannot say, oh, I've ever been focused on.  [00:03:41] Jason: I don't think you've been focused on it. I just think.  [00:03:44] Sarah: I'm just living life.  [00:03:45] Jason: Yeah, you're just living life and this is the thing. [00:03:48] Sarah: I'm just going about shit, doing my thing.  [00:03:50] Jason: She's not as conscious of it probably because I think this is something that men, if you are the leader and leading, you should be conscious of this. And women, when men are kind of taking that leadership role, women respond to that, and it's natural. Like, I've noticed it in Sarah, she's not even probably super aware of it, but there's behaviors and things that have kind of shifted. [00:04:15] And so, the way it'll show up for a woman in this, in a relationship like that, as a man stepping more into leadership and into his masculine role, she will generally, over time, feel calmer. There'll be probably less fights, probably less explosions, you know, things like this. And the guy will be like letting go of some of the needy, whiny, pleasy, weak behavior that's kind of gross to women. [00:04:39] Does this sound accurate?  [00:04:40] Sarah: That is, yeah, that is gross.  [00:04:42] Jason: Yeah.  [00:04:42] Sarah: To me, anyway, I cannot speak for all women.  [00:04:45] Jason: Yeah.  [00:04:45] Sarah: To me, it's gross.  [00:04:47] Jason: Ironically, when women are showing up kind of more in a masculine frame, they sometimes bring that out in guys. Like the guys think, Oh no, there's a problem. I got to please more. [00:04:57] And so it kind of creates this weird, gross spiral in relationship. And so, which I've experienced in past relationships. Right. And so the man needs to kind of. shift and lead out of that. And so I've been noticing this in clients. And so, this is something that I've been paying a lot of attention to. [00:05:14] A lot of guys show up in a feminine frame because we've been raised by our moms. Maybe you had a loving mom. She took care of you. Maybe she didn't. And she wasn't really a great mom, maybe but either way, that feminine influence towards pleasing has a strong impact on the male psyche, which puts us into kind of a growing up with kind of a feminine frame. If we don't have a really strong sort of masculine walled stoic father, you know, and there's really great book I would recommend for men that want to kind of eliminate that feminine frame that they're carrying around. [00:05:49] It's called shattering the feminine frame by Jerr, J E R R. It's really hard to find, so you may have to search for it on Google, because if you search for it on Amazon, even though it's there, Amazon won't let you see it. I don't know why. It's super weird. You may not be able to find it. Sometimes searches on some of the books by Jerr don't show up when I search for them. [00:06:11] His main book that he puts out there, I can find, and then I have to go to the author, click on the author name, and then find his other books to find some of these books. I don't, it's really weird, but you might be able to find it through Google.  [00:06:23] Sarah: Maybe it's just you. It could be just you. It'd be an interesting test. [00:06:27] Maybe everybody else, even though.  [00:06:30] Jason: I bought multiple copies of the book and sent them to guys. So Jason gets blocked on everything. He gets himself blocked. I'm a little controversial. I get shadow banned all the time. It was something. I was definitely shadow banned on Twitter. My accounts aren't working, your whole Instagram account. [00:06:45] I have a political account on Instagram that's totally blocked and shut down. Like, I log into it, it blocks everything. I can't do anything. I can't even go to settings to, like, request help to support. Nothing. So, yeah. So, which probably might be why I can't find which probably means my ideas are actually correct. [00:07:04] So since we live in a world of control and censorship nowadays, all right, so that aside, so I think you know, to kill that needy sort of pleasing behavior, I think guys, this is really important. And it's important in business too, because in business, you don't want to be the needy, pleasy guy running a property management business, trying to please every tenant, trying to please every business owner. [00:07:30] And that was something you were very good at not doing in your property management  [00:07:34] Sarah: business. I don't give a shit about that at all. I [00:07:37] Jason: think you're like, what do I want my business to look like? How do I want to show? Yeah. Yeah.  [00:07:42] Sarah: Right. And I think it's, It, part of it is very selfish. And I think as a business owner, you, there is part of you that has to be selfish and you have to be comfortable with being selfish because there is a time and a place for it. [00:07:54] Now I am not sitting here telling you, be only selfish and only think about yourself all the time. No matter what, prioritize you and forget everything else, right? That is not what I'm saying, but there is a time and a place to be selfish and to really think about you. And if you think about it this way, there's a lot of people, like one of my, one of my very good friends in Pennsylvania she will just give and give and give and give to everybody. [00:08:21] She worries about her kids and she worries about her friends and she worries about her family and she worries about, it's like, she's like, so giving and like, I mean, she would literally give you the coat off of her back in the middle of winter if you needed it. I have watched her do it. And that is great. [00:08:42] However, if you do not take care of yourself, you are not going to have energy to then continue to take care of other people. And I tell her that all the time because she's just in this constant exhaustion. Like now it's manifesting physically. Now she's had like, she had health issues. She had like a heart problem. [00:09:02] She had all kinds of issues and it's because she's not prioritizing herself. She will go to do something for herself, but then something else pops up and needs her attention. And she's like, Oh, well, I can't worry about me. Now, I have to worry about this other thing. So there is a time and a place to be selfish, and you must take care of yourself first in order to then serve and take care of other people. [00:09:22] It's like, put on your own oxygen mask before helping other people. Because if you die trying to help your family, well now your family doesn't have you. When you could have just put on your own oxygen mask first. Yes? So there is a time and a place to be selfish. I think in my later years, especially after my, like, my divorce when I was, what was I, 28? [00:09:48] Yeah, I was 28. So, 28, I flipped my entire life upside down. All of it. Everything. I pretty much scrapped it all. Anything that wasn't serving me, anything that was toxic, anything that wasn't good for me, anything that didn't make me feel happy or bring me joy or make me feel loved and cared for, I said, fuck it. [00:10:10] Gone. Gone. So I cut off relationships with my biological father. I ended my marriage. I cut off a lot of friendships. I quit my job. I did all kinds of things. I was like, yeah, this isn't working like, and that was the end of it. But that was very much about, that was for me. I did that for me. [00:10:30] And up until that point, I wasn't really living for me. Yes, I was concerned about myself. I was always trying to take care of myself. But I was also always worried, Oh, well, who needs this? And who needs that? And, oh, you know, this person, you know, is kind of, it's always like in the back of your brain. [00:10:48] And after, after that, I made that change and that after that point was when I started my business, when I started my business, I'm glad that I didn't do this before I had that shift in my life because when I started my business, number one has to be me. If the business makes me miserable, then I'm doing something wrong. [00:11:07] So why do it like that?  [00:11:10] Jason: A lot of people are miserable in their businesses. They like, we see a lot of them. That's why a lot of people come to us. We can turn that around. Ironically, the more you are trying to please somebody, the less they value you. And so if you're like just bending over backwards trying to please tenants, they're going to treat you even more and more like garbage because you're showcasing and demonstrating in your language your behavior everything, "I'm low value." [00:11:37] I'm a doormat. Walk all over me. You might do that with owners. You might be displaying, Hey, I'm low value. I'm available whenever you need me. Your time is so much more important than my time. Interrupt me anytime. Here's my cell phone number. Right? And so by displaying that you're low value, you actually end up being treated worse and being perceived as worse. [00:11:58] And people respect business owners that are leaders and then are able to display strong behavior that they can lean into and that they can trust. You need to have a stronger frame or a more masculine frame if you are the leader of a business. Otherwise, people are not going to really trust, respect, or feel safe with you. [00:12:18] And so I think that Also, when we're in relationship and we're with somebody and I think that this is probably more true of women, a lot of women might throw me some shade for saying this, but as guys, I don't know what the major difference is. Maybe it's testosterone levels, whatever. Maybe it's just in our DNA, but we do not grow up feeling fear. [00:12:41] We just, we don't generally feel afraid of a whole lot of things. Like, most guys would never even think, like, am I safe if I go walk out on the street? Unless they're in a really shitty area, you know? But if I go out for a walk, I'm not concerned about my safety at all. I could roll down my windows and take a nap in my car, parked by the side of the road, and wouldn't even worry. [00:13:03] Women, I didn't realize this until later years, but women from.  [00:13:08] Sarah: Even going like for a walk by myself, no way, I'm taking my pitbull, like  [00:13:12] Jason: Yes.  [00:13:13] Sarah: Or I'm carrying.  [00:13:15] Jason: Right. Or some combination.  [00:13:18] Sarah: Something. There's no, there's no chance. Yeah,  [00:13:21] Jason: I mean even if I'm out of town, for example You'd like you get a little bit more concerned about things and your safety and stuff like that, right? [00:13:30] Sarah: See, I'm the type of person I'm like, I want like a fortress. I want like reinforced concrete like five inch, you know, like, maybe even 11 inch thick, like, walls, I want, like, a moat, I also like some sharks that we don't feed, like, ever, and then, you know, somebody might accidentally fall down. [00:13:49] I've been getting in, like, this is how I'm like, that would make me feel safe. I want like bulletproof glass. Give me the Cybertruck glass just everywhere. Like, that's like, this is what I need. I need like laser beams, like you see in museums. Like motion sensor laser beams that trigger like the SWAT team. [00:14:06] That's what I need, but I've watched way too many horror movies, admittedly, way too many for my own good.  [00:14:13] Jason: So regardless of your gender, masculine and feminine energy is always at play. And, Feminine energy generally is not going to feel safe without masculine energy nearby. [00:14:24] That's just generally how it works. Masculine energy creates that protection and safety. This will be true of your clients. So you'll need to show up somewhat in a masculine frame so that your clients can feel safe. feel safe with you. And that's what they want to buy. They don't want to buy property management, but they want to buy a safety and certainty. [00:14:40] They want to buy peace of mind. And so that certainty that you can display is more of a masculine energy or masculine frame. This is true of women that are in relationships. If they're not getting that from the man that they're with or around them, That sort of masculine frame, they're going to become, a lot of times, they become more nervous, more neurotic. [00:14:59] They're more concerned about things and more fearful. And especially if they have to then step into the masculine frame to take care of the guy that they're with because he's even more needy and pleasy and whatever and feminine than she is, then it's like, it creates this gross sort of I'm your mother type of dynamic, right? [00:15:17] And you don't want to be my mother, right? You don't want to be cleaning up after me and telling me what to do all the time.  [00:15:22] Sarah: I don't want to be anybody's mom.  [00:15:24] Jason: Yeah, exactly.  [00:15:24] Sarah: I am not cut out to be a mom, let's be honest. I'm just not, I'm just not good. Like my mom is the best mom in the world and then like, how do I measure up to that? [00:15:34] Like I can't compete with that.  [00:15:35] Jason: Well, I don't think it's a competition.  [00:15:37] Sarah: Everything is a competition.  [00:15:39] Jason: It's not really. [00:15:39] Sarah: You know nothing about me.  [00:15:41] Jason: It's not really competition. You don't need to compete with your mom, but you can take, you know, some of the good that you've got from her and the stuff that you don't want to apply or we learn from our parents. [00:15:51] We don't want to be like. We don't have to take that. Right. So, you know, I guess the takeaway from this episode maybe is men, check out that book, like step into a little bit more masculine role in your relationships, your wife will be calmer, she'll be more loving, you will definitely get more respect and you'll get more sex if you're showing up in a masculine frame. And it's your responsibility. Stop trying to change her. Stop trying to get her to be something different. Stop wishing she was nicer to you. Stop trying to focus on I need love and I need to please her and do things like that like Show up in a confident leadership position, like plan stuff, plan dates. [00:16:35] We're going on a date this weekend, right? We went on a date last weekend.  [00:16:40] Sarah: Round two.  [00:16:40] Jason: I messed up last weekend. I planned a date. I was so excited and took her out to eat. We went to go to where the date was, we were supposed to go watch a show. And it was closed, like, there was nothing there. And I was like, what? [00:16:54] And I checked and I had the date wrong. I had the date wrong. So what did I do as a leader? I found another date. So I quickly booked tickets, found tickets to a comedy show that was right there, downtown Austin. And then we went to that and we had a good time, right?  [00:17:08] Sarah: Well, that was when I rescued the bird. [00:17:09] Jason: Yes.  [00:17:10] Sarah: So here, let's talk about this. This is how crazy my life is. Jump out of a moving car because my husband wouldn't stop the car.  [00:17:16] Jason: Let's, let me explain this. I'm driving into a parking lot, there is a bird that has landed on my hood and it's just staying on there so I'm like, this is weird and I'm turning into a parking structure and I was barely moving. [00:17:30] I was slowed down or you would have hurt yourself but I'm like, she's like, I'm going to get out and I'm going to take care of the bird and because it had jumped off. And I was like, No.  [00:17:37] Sarah: It didn't. It tried to fly, like, it was on the hood. And it tried to fly a little bit and it, like, barely cleared, like, the roof of the car and I went, Jason, that bird is injured, I'm telling you, it's injured and he's like, okay. [00:17:51] And I'm like, stop the car, and he's like, what? I'm like, no, stop the car. I was like, I am not stopping the car. Yeah, he's like, I'm not stopping.  [00:17:57] Jason: There were, like, homeless people on the street, like, right outside there. Yeah, I know. Ghettos, they probably were all high on drugs, like, it was not a great area. [00:18:06] And she jumps out of the car and I have to then find a parking space because there's nowhere to park and I had to go up seven floors in this parking structure. I'm like, my wife is probably going to be dead by now, right? So I eventually get to the top floor, then I come down, I'm, like, so anxious because I'm, like, I need to protect this woman from her crazy bird saving, like, whatever. [00:18:27] Sarah: And actually, I had this dress on. And my high heels, and I'm running around trying to, like, scoop up. I'm like, it's okay, try to scoop the bird. And the bird, like, it can't really fly. It flew a little bit for, like, a couple feet, and then it, like, sank back down. And I'm like, oh no, it's injured. So I'm, like, chasing the bird, and the bird, like, hops around. [00:18:45] Like, it comes out of the parking garage, and it hops around to the corner. I don't know what's back there. So I'm just following, I'm like, come here, bird. And there's a man in the corner. who I can only think, my guess is, like, coke, I don't know. I don't know what he's doing, it's, I don't know, crack, whatever crack is, it's probably that. [00:19:03] So, I don't know, I'm not a drug expert, I've never been in narcotics, I don't know. But he's, like, in the corner and he's, like, doing, I was, like, okay, I'm just going to, like, not look at what's happening, cause I don't care, I'm just, Hi, I'm just getting the bird, I'm, like, don't, like, sorry don't mind me. [00:19:19] And yeah, he didn't like that. But I did get the bird, and then I didn't know what to do with the bird. So I have the bird now, I'm like, oh, what do I do now? So I was going to walk back to my husband and tell him to get in the car.  [00:19:33] Jason: Yeah, we were seven floors up. You had no idea where I was.  [00:19:36] Sarah: No, I didn't. I was just going to walk around until I found you. [00:19:39] But I had the bird in my hands. And I was going to go back to my husband and then say, like, I guess we have to figure out what to do with this bird. We have a bird now. But this woman, she was on the street and she's like, Oh, hi. She was like, excuse me, do you need help? And I said, I don't know. [00:19:54] Can, do you know what to do with an injured bird? And she said, actually, yes I do. And I said, Oh my God, thank God. Because I didn't know what I was going to do with this bird. And she said, Oh, you have to take it to whatever on earth she said. And she's like, I can do that because I guess she works there or something. [00:20:11] So she's like, oh, I'll take it in tomorrow. She's like if you give me the bird So then she had this whole bird probably ate  [00:20:18] Jason: the bird. She's probably some homeless person that ate the bird.  [00:20:21] Sarah: He was not a homeless person. It was a couple.  [00:20:23] Jason: Okay.  [00:20:24] Sarah: There was a couple they had a dog.  [00:20:26] Jason: Okay, meanwhile, I'm coming down an elevator. [00:20:30] It lets me out on the first floor of this parking structure, does not let me into the parking structure. There's no, like, it just exits the building. So I exit the parking building and it locks me out of the building. So I can't even go back in and I'm like trying to find her. I have no idea where she is. [00:20:49] And so I'm calling her and yeah  [00:20:53] we ended up talking, didn't we?  [00:20:54] Sarah: No, I called you.  [00:20:55] Jason: Yeah, you called me.  [00:20:56] Sarah: Then so the lady takes the bird and now I have no bird, which is great and the bird is safe. And now I'm thinking, okay, let me just, I didn't realize it was as tall. I really did not know that the building was that tall. [00:21:08] So I figured, Oh, there's probably like three levels, whatever. I'll just walk around and find the car. It won't be hard. Well, I'm walking around and I'm realizing, Oh, okay. Well, this just keeps going. Yeah. And you  [00:21:18] Jason: were wearing the worst shoes on the planet.  [00:21:19] Sarah: Worst shoes. I was wearing a  [00:21:21] Jason: Okay. Let me explain this. [00:21:23] They can't see your outfit right now. Sarah looks like sex on wheels. Like, her outfit is hot. Like, this is a hot dress. This is like a form fitting store dress. I bought this for her. She looks really good in this. Sorry. And she's wearing these high heels. [00:21:39] She's wearing these high heels like Louboutin, whatever they're called. And they're like, did I buy you those?  [00:21:46] Sarah: That pair? Yes.  [00:21:48] Jason: Okay. Yeah, I bought her these shoes and they're wicked uncomfortable.  [00:21:51] Sarah: They're so uncomfortable.  [00:21:52] Jason: Like whenever she wears them on a date.  [00:21:53] Sarah: Christian Louboutin, I have to say something about him. [00:21:55] He either hates women or he has no idea what women's feet are like.  [00:21:59] Jason: I don't know, but he's laughing. Or both. He's laughing all the way to the bank, whatever. Because they're not cheap. So, she's wearing these shoes that she can't even walk around in. And you're going to, there's no way she's going to go up seven floors of parking. [00:22:12] Sarah: I was on the third floor.  [00:22:14] Jason: Yeah.  [00:22:15] Sarah: Yeah, I got to the third floor and then I realized, oh, okay, so then I called you.  [00:22:19] Jason: Yeah, and then she eventually finds me. We get. You need to go back up to the car because I didn't grab your purse. Because  [00:22:26] Sarah: he left my purse in the car.  [00:22:28] Jason: Because I should have been psychic and known that she needed me to grab her purse. [00:22:32] Right guys. And so we go back up, but he had to let me back into the building because I was locked out and their thing wouldn't work to let me back in with my parking pass thing. So she comes down to the first floor, opens it up, lets me in. We begin in the elevator, we go back up the top floor. [00:22:47] I'm like, what were you thinking? And she's like, what were you thinking? You didn't grab my purse. You left my purse. I'm like, you're way more important than the purse, woman. And you're like going around crazy homeless people and like trying to save a bird.  [00:23:03] Sarah: It was saved.  [00:23:04] Jason: So  [00:23:05] Sarah: It was saved.  [00:23:06] Jason: Okay, good job. You did it. [00:23:08] Good job. You're like  [00:23:09] Sarah: We've been saving lots of animals.  [00:23:11] Jason: I think there's a Bible verse where Jesus says something or God says something about like your life is worth more than many sparrows or something like that. Yeah. So I don't know. Some of you don't know what the verse is.  [00:23:24] Sarah: I must've missed class that day. [00:23:26] Jason: Yeah, exactly. So anyway, we go up to the car, get this, come back down, we exit that same exit down on the first floor and I'm looking around, I'm like, this is not a great area. No, it was not.  [00:23:37] Sarah: It was bad.  [00:23:37] Jason: There's some rough characters and like, they're walking around and like,  [00:23:41] Sarah: bleh. In fact, we went to the comedy club and one of the comedians, he said, so now I have a bully and he's a homeless man and the same homeless man, he like, hangs out right outside the comedy club and he said, I'm here all the time. [00:23:52] And now the homeless man is like harassing me every single time. And he's like, so now I have a bully who's a homeless man. He's like, what do I do about that?  [00:24:01] Jason: Yeah, this is great. This is great. So  [00:24:05] Sarah: yeah.  [00:24:06] Jason: Yeah. So I may be able to keep Sarah safe from her bird rescuing adventures in the future. We'll see.  [00:24:13] Sarah: Stop the car. [00:24:15] When I tell you to stop, just stop the car.  [00:24:16] Jason: You still would have gotten out. I didn't want you to get out. We could have come back.  [00:24:20] Sarah: Oh, no. It could have died in the meantime. What if it went in the street? It tried to go in the street. I had to stop it.  [00:24:27] Jason: All right. I would rather a little bird die than my wife. [00:24:31] Sarah: So that's okay. Yeah. But I don't feel like I feel like there's a third option.  [00:24:36] Jason: Men, you know what I'm thinking right now? You know.  [00:24:40] Sarah: They're like, what is wrong with her?  [00:24:42] Jason: They don't think what's wrong with it. They just go, that's what women do. Like, and yeah, and guys understand. So.  [00:24:49] Sarah: We have to save things. [00:24:51] Jason: Okay, so, should we wrap this up? Anything else we should have? I didn't know we were going into this whole date, but I have a date planned for this weekend. It's the one that I thought had been the previous weekend. So we're, I'm taking her out again, but men plan some dates, show some leadership. Don't wait till she asks you to do things. [00:25:10] Try and Be proactive and find ways to do things before she asks you right. And if she's asked you to do things multiple times, you probably are being a lazy bum. Comfort ease and that's feminine, right? Everybody loves to see a woman in comfort in with her pillows and cushions laying out attractively but guys. They love to see guys at work, like they, man, you do the work. [00:25:34] If you are just sitting around watching football games all day and being a bum, then you are actually in your feminine as a guy and men are men of action. Get some stuff done, do some things, be proactive, improve yourself. So that's all I'll say about that. All right. So yeah. And join our program and get, join our program. [00:25:56] Get a coach like me. That's going to call you out on your BS and help you step into a mass more masculine frame. We will crush it more in business. And I guarantee that you will be getting more respect, more love, more sex, more, all the good stuff. If you show up and if you like show up and be the person you were meant to be. [00:26:16] So, we, I will challenge you to do that. I've worked with relationship coaches. I've got a coach for a marriage coach right now. I've got we've had business coaches like you need to be constantly improving yourself. So, I will make sure that you're doing that if you join our program. All right. [00:26:33] That's it for today, right? All right. Until next time, everybody to our mutual growth. If you would like to be part of the adventure with door, grow, Go to doorgrow. com. Check us out. Book a call with us. We'll find out if we can help you. And if you are wanting to be a little bit more connected to our free community, you can go to doorgrowclub. com and join our free Facebook group. And that's it. Bye everyone. [00:27:01] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:27:27] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Man can learn valuable lessons from man’s best friend…  In this episode, property management growth experts Jason and Sarah Hull talk about their passion project of fostering dogs and how business owners can learn about resilience from these adorable rescue pups. You’ll Learn [02:56] The story of Chance the dog [11:09] What does this have to do with running a business? [18:39] Jason and Sarah’s foster dogs Tweetables “You will look back on this as being such an easy thing for you to deal with in the present moment.” “If you're going to go through tough stuff, it's a lot better to have the right support around you.” “You're going to make mistakes, but that's the price of tuition in business.” “We're all doing the best we can with our current limited capacity and knowledge that we possessed in that moment.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Sarah: If this dog can go through everything that he went through and still push through, whatever is happening in your business, whatever is happening in your life, whatever is happening in your marriage, in your friendships, in your relationships, you can push through it.  [00:00:14] Jason: Yeah, just tell yourself you're not yet at Maynard level. [00:00:17] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently then you are a DoorGrow property manager. [00:00:35] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win we're your hosts, property management growth experts, Jason and Sarah Hull, founder, [00:01:16] cOO of DoorGrow. [00:01:18] And now let's get into the show. All right So we were thinking what we should talk about today and one of Sarah's strong passions Is dogs. I think Sarah likes dogs more than people. Is that fair?  [00:01:34] Sarah: That's accurate.  [00:01:35] Jason: Okay, she's an intj. Any of you that are familiar with myers briggs intjs typically like animals more than people. I don't know why, and I like dogs too, so not a fan of cats I'm allergic to them and I think they're smelly. [00:01:51] Sorry, all you cat lovers out there, but I'm more of a dog person. You can see in the background here is. Hey buddy, who's smelling around. This is a dog that we're fostering right now. And the working title for this dog is Hans. That's they give them names, but this is a dog we're fostering and it's such a sweet dog. [00:02:13] And so I wanted, this is a passion of Sarah's. We've been fostering some dogs and we've had, had some difficult times fostering dogs and we've had some good times, you know, let's, should we talk about our first foster?  [00:02:27] Sarah: Yeah. Yeah. If that didn't turn us off to fostering...  [00:02:31] it was like worst case scenario, I would say. [00:02:35] Jason: So Sarah's dog, one of our dogs, he's a large dog and he's a Pitbull. American.  [00:02:44] Sarah: He's an American Pitbull. American Pitbull.  [00:02:45] Jason: Terrier. 100%. We got him DNA tested, purebred. And then we have another little mutt that we can talk about that we got.  [00:02:53] Sarah: That we adopted. Well, that one was after the whole Chance thing. [00:02:56] Jason: Yeah, totally. So we decided to, like foster, we brought a dog in and this dog's name was Chance and he was a pit bull. We thought maybe they'd get along but we didn't know Chance's background. We didn't know Chance's history. The previous people made it sound like he was a good dog sort of, but they really, I think we're kind of keeping secrets from us and gave us a bunch of rules. [00:03:21] Like, be careful with other dogs and like separate for a while and we did everything  [00:03:25] Sarah: that's always the rule.  [00:03:26] Jason: Sure.  [00:03:26] Sarah: Careful with other dogs be separate for a while. Slow introductions. Never feed together. That's yeah, those are always the rules. You say that as if that was like a red flag. [00:03:35] That was not a red flag.  [00:03:36] Jason: Okay. [00:03:37] Sarah: They tell you that with every dog.  [00:03:38] Jason: They had to have known that this dog had some violent tendencies or some history. So long story short, this dog bit Sarah. They gaslit us and blamed, it bit her arm. And they were like, "oh, well, there was food involved" or something like this. [00:03:53] We're like, okay, maybe it was us. We'll be more careful. So we still kept the dog. And we had the dog for like a month.  [00:04:00] Sarah: We struggled with that too. Because we really, we, right then and there, we thought, okay. I think we're done. I think he's got to go back. Someone else can foster him. [00:04:08] Yeah. And they kind of talked us into it. Like, "oh, well, can you just hang on to him until I find another place for him to go? Because like, nobody can take him right now."  [00:04:18] Jason: I don't think there's any safe place for them to go. So later. At this point later, it had been a month, we had integrated the dogs, they were hanging out, they're on the couch together, like it didn't seem to be a problem. [00:04:31] It was kind of, but I think really was like a working truce or something. I think this dog had a history of maybe being involved in dog fights, something like this would be my guess. Because some dogs will usually get together. And they'll do a little bit of have a little tiff, but they're not trying to kill each other, right? [00:04:48] They'll, like, bite, they'll do something, they'll give a warning, and they'll be done with it. So, I had come home from a walk, Parker came up to me, I played with him a little bit, he did a little playful sort of growl with a toy or whatever, the other dog gets off the couch. This dog had no expression. He's just headed towards Parker. [00:05:07] Parker saw him and it was like, it was on and saw him coming towards me. And they just locked up and they got into this horrible dog fight. Like, and we have a long entryway into our home, like a big hallway, like entryway that runs kind of all the way to the back of the house almost. [00:05:26] Right. And this was. in our family room towards the back of the house and the fight continued all the way to the front door. Like it was just, it was a disaster. This dog Chance and Parker were fighting and we were trying to break it up. Sarah was on with Parker trying to pull him and I was trying to get Chance off and Sarah, you were freaking out if you don't mind me saying. [00:05:51]  [00:05:51] Sarah: I mean, yeah. Like, rightfully so.  [00:05:54] Jason: Yeah. She's freaking out. And so it, yeah it was interesting. So there's blood everywhere. Blood flying all over the place, dogs are locked up and fighting, biting at each other and so then I, yeah. You know, if I had my gun or knife on me, dog probably would be dead. [00:06:09] I couldn't figure out what else to do. And we weren't going to let him kill our dog. And he was much stronger than Parker. So, we didn't want Parker to die. Right. So, but what I did in that moment is I was like, I had done a little bit of jujitsu training in the past. So I was like, Oh, I'm going to choke him out. [00:06:26] I was trying to, I first tried to lift the legs up. Cause that's what people say. I didn't, that wasn't really a great idea because I lift his back legs up and to try and pull him off. And he just turned and latched onto my leg. He turned really quickly, latched onto my leg, bit my leg through my pants. I have permanent bite mark on my right leg and had latched on my leg. [00:06:49] through my pants and was biting me. Then Parker was coming at him. So he turned back to Parker. And then I use that moment when he came at my leg towards me to get my arm underneath his neck and then to choke him out, just like in martial arts. So I did a blood choke and I figured he's probably got veins going through his neck to his brain, just like all of us humans. [00:07:13] And it choked him out. And then He passed out. I was holding him in my arm and I picked him up and was choking him out because he eventually released Parker and I was choking him out. I'm holding this limp dog in my arm. And then his Parker was latched onto one of his legs or something. And Sarah was like, "what do I do? What do I do? He won't let go!" And I was like, Sarah has a martial arts background, so I figured you knew how to do a choke. So I was like, "choke him out. You got to choke him out!" So she had to grab Parker and get him to release. And and he did. Parker really was trying to protect us. That was obvious. [00:07:52] But Parker was losing, like it wasn't going well for him. Parker, the other dog had some bites on him, but he was okay. But Parker had to go to the hospital. Like he was really messed up. He had to get surgery. His ear was like torn in half. Yeah, his  [00:08:09] Sarah: ear was torn and then he had a chunk ripped out of his neck. [00:08:13] Like the back of his neck. Yeah, it was ugly. Yeah, it was not good.  [00:08:16] Jason: So, while I had Chance in the choke hold and limp, I carried him through the house to the backyard and put him into the backyard. And shut the door so we could just keep them separate. And then, yeah, we were just, I was totally scared of that dog after that. [00:08:33] But that's what we did. And eventually I think we just got him into a crate or something. So he wasn't in the backyard.  [00:08:39] Sarah: Yeah. No, I had to go get him.  [00:08:41] Jason: Yeah.  [00:08:42] Sarah: Into the crate. Because he was like, I don't think he's going to want to see me. I just choked him out. No. No, that's probably a good call. [00:08:48] Jason: He probably wouldn't want to attack me. Yeah. Because I was pretty rough with him. So, that's my adventure in choking out a pit bull. Yeah.  [00:08:58] Sarah: So I think you never really know what you're going to do until you're like in the moment.  [00:09:02] Jason: Yeah.  [00:09:03] Sarah: And then your adrenaline kicks in and sometimes you know what you're going to do or you think you know what you're going to do ahead of time and you find out there's no plan. [00:09:12] There's no plan. And the they do tell you like, oh, lift the dog's hind legs over its head and it will release. Yes, and  [00:09:20] two out of two times it released and then latched on to.  [00:09:25] Jason: Yeah, they don't like that it's being lifted up.  [00:09:27] Sarah: No.  [00:09:27] Jason: So, I mean, that was an interesting moment because I went into tunnel vision. [00:09:31] This is how guys brains work. We're generally singular focused. This is why they send us to war, right? We can just focus on one thing. So I wasn't really particularly traumatized by the event. I mean, it was, but I was like, okay, I'm in mission mode. I'm doing what I need to do with the dog and that's it. [00:09:47] Yeah. And then we got to clean up because there's blood everywhere, all through our home. Yeah, it was like a freaking emergency. Walls, everywhere. It was awful. There's blood everywhere.  [00:09:53] Sarah: Everywhere. And then I was covered in it. Because I was holding  [00:09:57] Jason: Parker and I had a white t shirt and then  [00:09:59] Sarah: when we like I got Parker in the office and Chance was outside because Jason put him out there and Jason looked at me and I'm literally like from here down I was just drenched. [00:10:12] Jason: You were holding Parker and he was the more wounded. Drenched. Yeah. [00:10:15] Sarah: And he's going "oh my god. Oh my god." He's like, "Sarah, there's freaking blood" It's not mine. It's not mine. Like, I'm okay. I lost my pinky nail. That got ripped off. So for a while I had no pinky nail that, that was not fun.  [00:10:27] Jason: Like your actual nail.  [00:10:28] Sarah: Like my actual, everybody says, okay. [00:10:30] Let me clear something up. Everybody says, Oh, those aren't real nails. These are real. These are actually attached to my real nails on my finger. So like underneath you can kind of see,  [00:10:41] Jason: yeah, there's like,  [00:10:42] Sarah: there are real nails here. And then yes, I make them longer, but it's not just a tip. Like if you pull off one of these nails, it is attached to your real nail and your real nail will come off with it. [00:10:55] Jason: You had a flesh pinky, like there was no nail for a while. Yeah. Yeah. It was kind of odd.  [00:11:00] Sarah: Yeah, it was horrible. Yeah that, that was awful.  [00:11:03] Jason: Yeah, and it took a while for my bite mark to heal. So, yeah. So, so that was our first adventure.  [00:11:09] Sarah: Let me pause here and say, cause I know some of you guys are going, "why the freaking hell are they talking about any of this? It sounds awful. And it's like, oh my God, I don't even want to keep listening to the episode." Keep listening. Because I think one of the things that I would say about particularly about this situation that we had to go through is sometimes in life, sometimes also in business, you gotta go through some shit. [00:11:34] And you're going to be in some situations that you definitely did not plan for, that you've never been in before, and that Maybe you don't know what to do, and in the moment, the only thing you can do is whatever comes to your mind, whatever you can think of, and then, it's afterwards, then there's the PTSD, so then you just have to heal from the PTSD, but I also would say it's fair that every entrepreneur has a little PTSD from their business.  [00:12:07] Jason: Yeah, for sure.  [00:12:08] Sarah: Yeah  [00:12:09] Jason: Well, because entrepreneurs we take bigger risks. We get to experience you know issues like cash flow problems or staffing issues or team members that losing faith in us and leaving or team members stealing from us, right? [00:12:24] Sarah: Having to fire somebody.  [00:12:25] Jason: If you're working for a boss you don't generally have to experience a lot of this stuff that you experience as a business owner. We're choosing into a higher level of stress, trauma, difficulty, which is why it's not for everybody when not everybody starts a business. And but yeah, it's important to heal from these things and to level up from these things and learn from these things so that you can get to that next level of capacity to be able to deal with that next level of stress that exists in business. And I tell clients this all the time. [00:12:55] They're currently dealing with some problem they think is so hard and they're at kind of a lower level and I tell them, someday, you will look back on this as being such an easy thing for you to deal with in the present moment, you'll be like, Oh man, I can't believe that was so hard for me then. I'm dealing with such bigger challenges and bigger level, higher level things now. And that's encouraging for them. They're like, Oh, that's good news. They're like, and they know they're like, yeah, someday this will be easy. I'm like, someday, this hiring stuff will be easy. Someday this, you know, process stuff that you're dealing with will be easy. [00:13:29] Because you're going to increase your capacity. You're going to learn, you're going to level up. It's the price of tuition and business. So let me take a quick break. I'm going to share our sponsor for this episode, which is Vendoroo. So if you are dealing with constant stress, the hassle of maintenance coordination, and that's an issue for you, check out Vendoroo. They're your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection and coordination. It's built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability. [00:14:08] Vendoroo takes care of the details so you can focus on growth. Schedule a demo today at Vendoroo, V E N D O R O O dot AI slash doorGrow and experience maintenance done right. I was actually, we were hanging out with the Vendoroo guys and I was telling them the story. Because we were telling them how we were fostering a dog and we had to get home, you know, from dinner. [00:14:29] And then they were, we somehow shifted in that story and they were just like, so interested. So, but yeah, so if you want to check out DoorGrow. com, we actually just put this up yesterday because we've been fostering and taking care of dogs and our team are really excited about this. I had the idea with one of my team members, we did a secret project. [00:14:51] Yeah, because we knew Sarah would probably like it. So we put up a dog page. So you can see the dogs that we've like, fostered. I don't think we put Chance on the page. Did we? I don't think we put Chance on the page.  [00:15:03] Sarah: No, we didn't. No. Chance was not a great story. But Parker isn't on there either. And Parker is the OG. [00:15:09] Jason: Parker's the OG. We can add Parker.  [00:15:11] Sarah: Parker's like the mascot of everything.  [00:15:14] Jason: So, anyway, check that out right at the top, you'll see a little dog emoji and it says dogs on our website. And you can see, you know, a little bit of the passion we have for helping out dogs. All right. So we told the story of Chance. [00:15:27] And you would think after that we would be done. And I think we were for a little while. It was like, yeah, kind of free, especially for you to like, get past the PTSD of that. You beat yourself up quite a bit about it, which you can be good at times, right?  [00:15:43] Sarah: I'm really, yeah. Yeah. Because on the DISC profile, I'm a DC, so I'm super critical of everything and everyone, including myself. [00:15:54] Yeah.  [00:15:54] So yeah.  [00:15:56] Jason: Which good operators are hard time.  [00:15:58] Sarah: And hard time with that. And I, like I, I internalized a lot of that. I took blame for a lot of that and I had to just kind of work, work my way through that. And it kind of goes back to anytime that you deal with a hard situation, it might be in business or otherwise, you know, you're going to reflect on the situation and some people are really good at externalizing and saying like, none of that was my fault. [00:16:25] You know, I have like no ownership in that whatsoever. Some of people, they take all of the ownership and are really bad at externalizing. So I think you have to kind of find the middle ground. Like what am I responsible for? What am I accountable for? You know, how can I learn? I'm going to learn from that. [00:16:43] And for me it was the, it hands down, it was the scariest moment of my life. Most terrifying moment of my entire life. And I've been in some pretty scary situations back when I did property management. This puts it to shame, absolute shame. But I think it's really just, it's finding the middle ground and figuring out what am I responsible for and how can I learn. [00:17:06] Jason: I think also, I think that some people are kinder to themselves and have more grace for themselves. And I think it's important to remember, like all of us have been through tough stuff and we may beat ourselves up for it, but beating ourselves up doesn't really have any saving power. It doesn't make us better to beat ourselves up. [00:17:26] What we can do though, is we can recognize, you know, in that moment. And based on the decisions we made we were making the best decisions we knew to make at that time And I think you know, we can all afford ourselves a little bit of grace. You're going to make mistakes and screw things up in business. [00:17:41] You're going to fuck up and you're going to make bad choices. I've made some big mistakes like in business. You know, I did a whole episode on my two million dollar mistake or whatever you're going to make mistakes, but that's the price of tuition in business and you keep going. But I think also we need to be willing to afford ourselves some grace and recognize we're all doing the best we can with our current limited capacity and knowledge that we possessed in that moment. [00:18:08] And so if you knew better, you would do better, right? We are definitely going to behave differently having had that lesson with Chance with other dogs, right? We're a little bit more attuned to their behavior. their temperament, like how to integrate them. Like we're paying more attention. [00:18:25] Like we just, we have a different level of awareness and that's what happens in business. If you can move past the trauma and the difficulty and you go right back at it, you pick yourself back up. You dust yourself off. You're going to learn from the experience. So should we talk about some other dogs real quick? [00:18:42] All right. Who else? Well, let's first, let's go to the OG, right? So Parker's my baby. Parker is the best dog I've ever had. And I don't know if there's ever going to be a dog that is better than Parker. I just don't, I said that about my first pit bull and then Parker, I love him so much more than my first pit bull. [00:19:01] . So Parker, I got him 2016, so he's like eight now. And he his mom was a family pet who got out of the yard one day and got herself pregnant. So she went, had a good old time. Her owner found out that she was pregnant and decided to drop her off at the pound because he didn't want a pregnant dog. [00:19:25] Sarah: So, you know, instead of like spay, neuter, that whole thing, he's like, yeah, I'll just take her to the pound.  [00:19:29] Jason: Let's get rid of her.  [00:19:30] Like, while pregnant.  [00:19:32] Sarah: Still going to find you, bud. Like you're out there, I'll get you one day. So dropped her off at the pound. Pregnant dogs should not be at the pound. They will, you know. [00:19:40] Get very sick. So, they moved her to a foster. She had a bunch of puppies and Parker was one of those puppies. So I saved him and he's my baby. He's fiercely loyal and protective of me, even when he probably shouldn't be. Sometimes with Jason, he's protective of me. Like you'll smack my butt, and Parker does not like that.  [00:20:04] Jason: I do smack Sarah's butt butt, everybody. Honest confessions. Husbands, if you are not smacking your wife's butt occasionally, something's wrong. Letting you know. So.  [00:20:15] Sarah: Yeah. But Parker doesn't know. He doesn't know that. He doesn't know it's friendly and playful and loving. No. He knows hitting is bad. [00:20:21] I [00:20:22] Jason: have to do it when he's not nearby.  [00:20:24] Sarah: Yeah. To be fair, I can't hit myself either, so, like, if a bug lands on me or something, I hit myself.  [00:20:30] Jason: Yeah, he starts getting around you and, like, trying to, like, climb on you and, like, protect you from yourself, yeah.  [00:20:36] Sarah: He does.  [00:20:37] Jason: And he'll get, try and get in between us and, like, prevent me from getting near her, yeah. [00:20:41] He does.  [00:20:42] Sarah: He does. So Parker was the first dog that I had ever rescued.  [00:20:45] Jason: He's like a nanny dog.  [00:20:46] Sarah: He is a nanny dog. We call him the nanny dog. He is. And we say, when he's doing his thing, I'm like, oh, he's nanny dogging again. Yeah. So, Parker, we've got Parker. And then after the whole Chance thing, we took a break for about eight months. [00:21:01] And then I thought, okay, well, what if we do a smaller dog? Because after that, Parker was more selective with bigger dogs. Rightfully so. That's his version of PTSD. So I thought, okay, well, maybe a smaller dog could work. And that is where Captain came in. So Captain just for reference, size reference, Parker varies between 80 and 85 pounds. [00:21:24] Jason: Big dog.  [00:21:24] Sarah: Captain is 14, 14 pounds.  [00:21:27] Jason: Yeah, Parker's tall like a lab, but built like a pit bull.  [00:21:30] Sarah: Yeah. Yeah, so Captain is only 14 pounds. He's a little baby. He's about  [00:21:36] Jason: tiny  [00:21:37] Sarah: three or four ish He was we got him from a shelter about like an hour and a half away an hour 45 minutes away and Someone had him and his two brothers and decided they were done with him So they shoved them in a crate and they dropped them off at an animal shelter overnight  [00:21:56] Jason: Yeah, because it says you're not allowed to leave animals here. [00:21:59] So they secretly did it in the middle of the night, left the crate there.  [00:22:03] Sarah: On the doorstep. So the staff came in at 7 a. m. and found three dogs shoved in the crate. Huh. Super, super, don't be like these people, be better, okay? So, then him and Parker actually worked really well together and Like Captain just loves Parker so much. [00:22:21] He just loves him so much. Like I take Parker to the chiropractor and Captain stays here. And when I come back with Parker, Captain is way more excited to see Parker than he is to see me. He loves me so much, but he's like, just  [00:22:35] Jason: he's jumping all  [00:22:36] Sarah: over the moon about Parker. So Captain's our second rescue. [00:22:40] Jason: And Captain's, he's kind of a mutt. He, we did a DNA test on him.  [00:22:43] Sarah: Oh, no, he's a he's absolutely a mutt.  [00:22:45] Jason: Yeah, he's got Rat Terrier. He's got...  [00:22:48] Sarah: I think if you could do him in order, probably not.  [00:22:50] Jason: I don't know. Rat Terrier was probably the largest.  [00:22:52] Sarah: Rat Terrier is the largest. What's next? Then American Pit Bull Terrier, which is why he's brindle on the top. [00:22:57] Jason: Oh, yeah.  [00:22:58] Sarah: Huh. Yeah. Okay. Yep. American Pit Bull Terrier. Then Super Mutt.  [00:23:03] Jason: Yeah, that's what the That's a breed. Super Mutt.  [00:23:05] Sarah: I'm like, oh, wow. They call it a Super Mutt. Okay. Okay. It's like 14 percent Super Mutt. Huh. I think. Boston Terrier, Yorkshire Terrier, And then Dachshund, which is what we're told he was. [00:23:19] Jason: Yeah, and he's little. He's really little. He'll get in our face. All the time. Alright, so, next dog.  [00:23:27] Sarah: Yeah, so, we've had Captain for a little over a year now, and then I thought, okay let's foster. We won't adopt another one, but like, we'll foster, we'll, you know, help train it, kinda get it back on its feet, do something good, get it ready for a family. [00:23:42] And that's where Maynard came in.  [00:23:44] Jason: Mmm. Maynard.  [00:23:45] Sarah: That one, that, he's heartbreaking. So if any of you guys had followed us on social media, like, a lot of people I guess were checking in with you, like, how's Maynard? How's Maynard?  [00:23:55] Jason: Yeah it was hard to even look at him and not get emotional. This dog was so emaciated, so starving. [00:24:03] It was a bulldog. They found him in the, in San Antonio, on the street. And this is like in the height of summer. In 104 degree Texas heat, which, if you know anything about bulldogs, they can't breathe because their face is smushed. He was basically a skeleton with fur. If you see pictures or any of our, if you see it, you'll be like, Oh my gosh, like, how's this dog alive? [00:24:27] Yeah, he was covered in like over a hundred ticks. Yeah and he had all sorts of diseases and problems related to that.  [00:24:36] Sarah: Like lesions and wounds. Yeah, he had wounds.  [00:24:38] Jason: Burns it looked like all over his body? [00:24:40] Sarah: He may have hidden under a car that was hot and like burned himself on the hot car trying to find some shade. [00:24:47] Jason: Yeah. [00:24:47] Sarah: And cool himself down. Yeah  [00:24:49] Jason: It's super sad.  [00:24:51] Sarah: This dog was in bad shape. He was 25 pounds and he's supposed to be probably at least 50 or 60.  [00:24:57] Jason: Yeah, they spent And a whole evening trying to pull all the ticks off of him, like they had to give him a blood transfusion or he would have died. Like he was just, he was in bad shape,  [00:25:07] Sarah: He had two tick borne illnesses. [00:25:10] He had pneumonia. He needed a blood transfusion just to survive this. He was obviously severely emaciated and severely dehydrated. And eating, you can't just take a dog like that and shove a bunch of food like Edla, she was like, oh, we could just feed him a lot. And I'm like, you'll kill him. [00:25:29] He'll die. Yeah. So your body, very what happens when you're that far along is muscle atrophy. So your body will eat the muscle. So he had literally no muscle left on him anywhere.  [00:25:42] Jason: He didn't hardly walk  [00:25:42] Sarah: at all.  [00:25:43] Jason: He would just crumple over like he would like, yeah, he would try to walk. [00:25:46] You fall the time, man.  [00:25:47] Sarah: But he would try. He was really like, he tried. You'd think that a dog like this with this many problems would just say like, fuck it, I'm out. Like, I probably would. If I was up for it, I'd be like, alright, just, like, where's the plug? Pull it. Let's do it. But he did not. He did not want to give up. [00:26:04] He did not want to die.  [00:26:06] Jason: We had him for about a week?  [00:26:07] Sarah: We had him for a week. Yeah, we had him for a week.  [00:26:09] Jason: And then, like, he was in bad shape. I don't even think they should have let him come to us, but they didn't know all the stuff that was wrong with them. They  [00:26:15] Sarah: didn't, yeah, they didn't know everything because they didn't do the full like, scan. [00:26:19] Jason: So we had him for a week and took care of him, but we started to notice he was like, he was getting worse. So then we we reached out to the foster organization and then they took Maynard to the doctors and they were, like, he was in bad shape. His whole esophagus had been destroyed so he couldn't, like, move food down. [00:26:38] They've, we've, later they figured out, well, he just needs to sit upright, and like, gravity, and maybe that'll heal over time, I don't know, but he had a whole bunch of issues, but before they figured that out, they were like, this dog is in such bad shape. He's not really getting food down.  [00:26:53] Sarah: He's. Well, they didn't know what exactly. [00:26:54] Yeah, so they were about to put him down. When I brought him back to the vet. So they started doing some tests on him. They said he actually lost weight and I'm like that doesn't make sense. Like he's been with me for a week. He's eaten every day and he wants his food. Like he wants it, desperately wants his food. [00:27:11] And that doesn't, it doesn't make any sense. How did he lose weight? And they're like, I don't know. So then they found out that he had. A very rare parasitic infection that attacked his liver. He has heart disease. His pneumonia has gotten worse. And then they were trying to figure out the whole, why did he lose weight type situation? [00:27:38] And they ended up doing a scan. They did not think he was going to make it. They just, they didn't know. There was so much going on with him. Like issues as long as my arm, the list was as long as my arm and they didn't think he was going to make it. So the president of the organization, she let me know, she's like, I have to make a really tough decision right now. [00:27:59] Jason: And they put a lot of money towards this dog. The whole, like, a lot, thousands of dollars.  [00:28:03] Sarah: It was, I think his treatment was somewhere, All of it was like over like 7, 000 so far.  [00:28:09] Jason: Yeah, they were really doing everything they could to take care of this dog. But she was at the point where she was like, I think we're going to have to... yeah. [00:28:16] Sarah: Oh, and he was anemic on top of all of that. So he couldn't keep heat in.  [00:28:19] Jason: Okay.  [00:28:20] Sarah: Poor guy.  [00:28:20] Jason: So like, they were about to put him down. Right.  [00:28:25] Sarah: Yeah they decided like it doesn't seem like there's anything like he's too like he's just too far gone and The vet came in the room like with the shot and they said all right, let's give him like one last really awesome meal So they gave him mac and cheese and he Scarfed it down like you wouldn't even believe and that whole day and the whole day before he wasn't moving. [00:28:49] He wasn't walking. He wasn't really interested in anything. He was just very lethargic, very tired. He didn't, he did not care. Mac and cheese, he was like, what is that? Give me all of it. Perked right up for the mac and cheese. So the mac and cheese literally saved his life because he was minutes from being put down. [00:29:08] Said that she has never been that close to putting a dog down and then didn't do it.  [00:29:13] Jason: Yeah.  [00:29:14] Yeah, but that gave her hope that, Hey, there's something here. There's some life in him. And he's, You know, he's motivated for some reason.  [00:29:22] Sarah: Yeah. And the vet who was going to euthanize him then, she said, there is something weird with this dog. [00:29:30] Like, it's just, there's something off. We don't know, like, is it okay if we do like the full scan? And she's like, if you think it'll help him, like, if you think that we can figure this out and save him so that he has some quality of life. So  [00:29:45] Jason: because of the mac and cheese, and seeing something that seemed a little bit off, because that like, he was so excited about that and he was eating it, they then did and he perked up, they did the scan and they found what? [00:29:59] Sarah: So in dogs, they call it a mega esophagus. So essentially, his esophagus doesn't work. They think that he may have, back like when he was dumped on the side of the road, and also, I should, we should have said this, he was intact, so we think that he was used for breeding. And then when he got too far along, these fuckers dumped him on the side of the road. [00:30:21] So they're number two on the hit list. I will find them and they're not even far from me. I will go get them. So they dumped him on the side of the road. When he was on the side of the road they think that he either ate something or drank something that was toxic and messed up his whole esophagus. [00:30:38] Yeah. [00:30:39] So that's why he was eating food, but it was all impacted in his esophagus. Hardly any of it was actually getting through to his stomach.  [00:30:47] Jason: Yeah,  [00:30:48] Sarah: so they found that out and Bruni the president of the organization said well wait a second when he was with his fosters like he had a bowel movement So something had to have gotten through like what can we do? [00:30:59] She's like, what if we like prop them up. They have like a little Bailey chair, but they didn't have one there. So they made a makeshift one out of like blankets and cardboard.  [00:31:07] They're like, what if we do like a makeshift Bailey chair, test it for 24 hours, see if any food actually gets through into the stomach because that is a treatable condition. [00:31:17] Now, if they're born with it and then that's really hard. But he wasn't born with it. Something destroyed his esophagus. So they said, oh, that's like, it's a treatable condition. So what if we try this, give him 24 hours, and then he's got to show us that he can get some food and medication down into his stomach because all the medication for all of the problems, it wasn't even getting into his system. [00:31:46] Jason: Medicine, food, nothing was making it.  [00:31:48] Sarah: Nothing. No water. Like he had a couple bowel movements with us. So like Something must have, but not. Not the way he should have been. So after a 24 hour hold, he had a full stomach of food.  [00:32:02] Jason: Yeah, they figured out he just needed gravity. Like they just had to prop him up. [00:32:06] So he's sitting up like a human eating, you know, and he was perfectly happy to eat. Like he was a hungry dog. So then he went to be taken care of full time by the foster organization. Yeah [00:32:18] Sarah: He has multiple medications he has to eat like a very small strict  [00:32:23] Jason: And she has a lot of dogs at her place that she's taking care of so she asked if she had another foster. She said could you take this dog Silver? Yeah So then we got Silver was the next...  [00:32:33] Sarah: oh, wait. The thing I want to say about Maynard is that he had every reason to give up and he had every reason, multiple reasons. [00:32:43] Like he had like literally so many health problems.  [00:32:46] Jason: Yeah. And everybody around him had multiple reasons to give up on him. .  [00:32:48] Sarah: He had every reason to not trust humans and every reason to be like a nasty, vicious dog. And he just wasn't he was not he was so sweet and he loved to like just shove his little smush face into me And just nuzzle it and when it was in there, he still wasn't close enough He was still like pushing trying to get closer Because I think that was the first time he ever experienced love and even though he had every single reason stacked up against him. [00:33:19] Like the odds were not at all in his favor. There's no reason that this dog should technically be alive. It's only because he's so freaking stubborn. He did not want to give up on himself. Even through all of that, even through all of that, he didn't want to give up on himself. So when we were going through all of that, like with him, I was telling people like when I would run my scale calls on Fridays, my our operations call, I was telling people like. [00:33:45] If this dog can go through everything that he went through and still push through whatever is happening in your business, whatever is happening in your life, whatever is happening in your marriage, in your friendships, in your relationships, you can push through it. Because every single time that they thought they had the issue figured out, there were like five more issues that popped up with him. [00:34:08] Jason: Yeah, just tell yourself you're not yet at Maynard level. You can handle it though. He also had a really good support mechanism around him eventually, right? And I think that's also there's a little lesson in that is that you need If you're going to go through tough stuff, it's a lot better to have the right support around you and to have people that believe in you, even when you might feel like giving up, and that, you know, can see that you can be better. [00:34:36] And we need those. We need those people around us. And so if you don't have that in your business, it's probably feeling pretty hard because you're doing, you feel like it's all up to you and you're all on your own. And that's a dumb way to grow business. It just is. All right. Next dog.  [00:34:54] Sarah: Okay. So the medical foster that took Maynard after his second, third ER stint she said, Hey, like I, I cannot take another foster, but I have to take Maynard. [00:35:05] Can you take Silver? And then that gives me room to take Maynard. And I said, so Silver, like this is Austin Bulldog Rescue. They largely work with bulldogs. It's not only bulldogs, but most of them are bulldogs. Silver is not a bulldog. He looks like some sort of terrier. I think he had very terrier fur. But he was little, like 30 pounds. [00:35:28] Very high energy. He was probably like in his teenage phase. They also found him on the side of the road in San Antonio. The sad thing about him, though, is he had like, he was house trained. He had like house manners. So he lived in a house at one point. And Either escaped or was dumped, but he was hanging out with a pack of dogs and the bulldogs He was like, these are my friends and the rescue were saving all the dogs and they were like, okay There's like this other dog like what do we do? [00:35:58] And she's like, well, you can't leave him like come on he's an honorary bulldog now. So so they They fostered him, took him in, and then we had him. We had him for about a week, and he already had some applications coming in on him, and he got rehomed to a family that I think is a great fit for him. [00:36:17] Jason: Yeah.  [00:36:18] Sarah: They're such a good fit.  [00:36:19] Jason: Silver had a lot of energy. Yes. He was like doggy teenager. He had a ton of energy, super excited, loved running around. Yeah. Yeah.  [00:36:30] Sarah: And they're like, we want to go for a walk every day. And we like to go on hikes and we like to go camping and we'll bring the dogs. And I was like, Oh, he would like,  [00:36:37] Jason: he'll love that. [00:36:38] Sarah: He would love that. He would love that. And every dog that Silver saw, he wanted to play with every single one of them. And then they have another dog. So it was just figuring out, are those two going to be nice to each other? And they're great. He was very like respectful of her boundaries, which none of us had seen previous to that. [00:36:57] So that was really good. And they're doing great so far. And then. The woman that adopted him, she sends me pictures of him. Like, she's like, just so you know, he's doing great. I'm like, oh, thank you. Thanks for sending that.  [00:37:09] Jason: All right. Next.  [00:37:11] Sarah: Next is this guy behind me.  [00:37:13] Jason: Yeah.  [00:37:14] Sarah: Baby. [00:37:15] So we wanted to do another foster. Bulldogs are a lot of work, like so much work. And we went to a shelter that's local and we were looking, I was looking online for a dog that was not small, but also not large. So he's like 44 pounds ish. He's  [00:37:37] Jason: got a bit of a cough right now.  [00:37:39] Sarah: Yeah, he had kennel cough. [00:37:41] So we're. working on clearing that up with him and they don't know a whole lot about him. They found him as a stray in Round Rock but that's also so sad because he's so sweet and like he's house trained and he's got manners and I'm like, oh, Jason keeps saying he's like this somebody's like some family's dog like they must be missing their dog and I'm like, it was in the shelter for over a month. [00:38:06] So yeah, like Parker goes missing. I'm not sleeping until I find him.  [00:38:11] Jason: Sure. [00:38:11] Sarah: You know, I would there would be a bolo out on it everything like I would call the SWAT team like Everybody would be involved. So now we are fostering Hans and We're looking for a forever family for him. Although we might foster fail and keep them ourselves. [00:38:30] We'll see but we're That's what it called. It's foster fail.  [00:38:33] Jason: Oh. Yeah. This one's hard to not  [00:38:37] Sarah: The first day we got him, the two kids and Jason were already pushing me. They're like, we could just keep him.  [00:38:44] Jason: He's a special dog.  [00:38:45] Sarah: It didn't take long. They're like, we could just, and I thought I was going to be the one who was weak. [00:38:49] I thought I was going to be the one who says like, oh, we should keep him. Like, let's just keep him.  [00:38:54] Jason: Yeah.  [00:38:55] Sarah: And shockingly enough, I was the one that was like, yes, but like, we're fostering so we can help more dogs. And the three of them, they're like, but we can just keep him. He's so perfect. Aren't you perfect? [00:39:07] So if he gets along with our other two, then. I think we might keep them. We'll see. See what happens. So. All right. So there's our dog story. That's the current. That's what Jason wanted to talk about dog thing  [00:39:20] Jason: today. So, you know, gives you a little glimpse into, I guess, what? Our personal lives a little bit. [00:39:27] Some of the things that Sarah cares about that we care about. And yeah, so. Dogs. So if you like dogs, then maybe you enjoyed this episode and maybe you learned something. I don't know. All right. Well, I think that's it for today. Until next time to our mutual growth, everybody, if you're wanting to grow your property management business, you can use some extra support, then reach out to us. [00:39:50] You can check us out at doorgrow. com and be sure to join our free Facebook group. If you are a property management business owner or planning on starting a property management business in the near future, go to doorgrowclub.Com and join our free community and that's it. Bye everybody. [00:40:09] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:40:35] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

In the world of entrepreneurship, there is a lot of conflicting advice on how to make it and become successful.  Property management growth experts Jason and Sarah Hull recently came back from a masterminding event. In this episode, they sit down to debrief and share how humility, hospitality, and transparency can be more effective than trying to be “cool.” You’ll Learn [01:10] Masterminding with fellow entrepreneurs [04:04] Humility as a business owner/visionary  [10:41] Example of hospitality and care [15:37] Humility comes from being grateful  Tweetables “Transparency kills the cool vibes, but creates followers like you wouldn't believe.” “By building that goodwill out in front of you, it helps everything in the business go better.” “I think really humility is born or created out of gratitude and being grateful.” “It's not all you. And because it's not all you,  that doesn't mean you're not great. It just means that part of what makes you great is that you're able to work with others.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: It's not all you. Other people believe in you. Other people are supporting you. With others and with God you can do amazing and great things.  [00:00:09] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you are open to doing things a bit differently, then you are a DoorGrow, property manager. DoorGrow property managers, love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGrow. [00:01:07] Now, let's get into the show.  [00:01:10] All right. So we were talking about what we should talk about this morning, and we recently just got back from a mastermind event. We're in a mastermind with some kind of a mastermind put on by coaches, I guess for coaches. Is that accurate?  [00:01:27] Sarah: It's not only for coaches. [00:01:28] It's a mix of entrepreneurs that do different things. A lot of them do happen to be coaches, but not all of them are coaches. There's like the people that run the like the tree house Airbnb's and I was like, that's not a tree house. That's really cool.  [00:01:44] Jason: Yeah.  [00:01:44] Sarah: So there's people like that. [00:01:46] He's also, I guess, a musician. He's like a rock star. I learned that this time. So there's a mix of people. Some of them happen to be coaches and some of them are not, they're just entrepreneurs, but these are high level entrepreneurs that are focused on investing in themselves and learning and growing and being better all the time. [00:02:07] Jason: Okay.  [00:02:08] Sarah: So quarterly, we meet, we go out to Tennessee, which is where one of the hosts live. So it's like right outside of Nashville, which to me is like a second home. Like I just, I love it there so much. And it was a really great event. I mean, it's always a really great event. I don't think we've ever gone and then said, oh, that wasn't so great. [00:02:33] It's good every time. Because you never know, and this is what I personally like about it, is you don't know what you're going to get out of it all the time ahead of time. So sometimes, you know, if there's like an event or a conference or something like that, and they go, Oh, and we're going to talk about this one topic. [00:02:51] Well, what if I don't need this one topic? So what I like is I don't know what people are going to share. I don't know what the topics are going to be ahead of time. So we always get something out of it. And we rarely know what that will be.  [00:03:08] Jason: Yeah. Yeah. It was really helpful. And you know, the two gentlemen leading This particular mastermind that we're in, we're in several different things, but this particular one is Sharran Srivatsaa. He's the CEO of Real which is a multi billion dollar real estate company and Aaron Stokes runs a multi million dollar coaching business, coaching auto repair shops called Shop Fix Academy. So it's really cool to hang out with both of them and they're just really wise, lots of insight, great people, you know, and they attract great people around them. So it's just a high caliber group. There's kind of a, at least from Aaron Stokes' side, a very Christian sort of focus. [00:03:51] But Sharran also a very moral person. I don't know. He doesn't seem to focus on that as much, but it's not a religious thing, you know, but we're learning from these two men that have really strong values and really care about the people that they serve. [00:04:04] So I think one of the biggest things that stood out to me was the conversation that they had that related to just who we are. As a coach, I thought was really interesting, and I can touch on that a little bit.  [00:04:21] So I think for me that the thing that I really liked is, one of the phrases I wrote down, I take a bunch of notes. And one of the notes I wrote down is "boastful people are exposing their insecurity. Honor is positive things being said behind my back." [00:04:37] And "hospitality builds goodwill out in front of you" and "master the ability to have confrontational conversations." So there's kind of a conversation a lot about hiring and team, but I really enjoyed the conversation about you know, this idea that when we try to look cool in front of other people, we're not being as transparent and transparency kills the cool vibes. [00:04:58] So we don't maybe look as cool, but he said it creates followers. Like you wouldn't believe. You know, increase trust. And so I think in the past I was very much focused on trying to look cool. And it was, it definitely was born out of insecurity. And it was like, I need to appear great at all times. I need to look like a leader because I just felt maybe insecure. [00:05:23] I wasn't really confident in my ability to perform or to do stuff. Sarah's giving me the nudge to stay further back. So, I'm not too close to the camera.  [00:05:34] Sarah: On what episode does Jason remember to stay behind a lot. I need to put like a... [00:05:39] Jason: I want to get in your faces! Get excited! All right.  [00:05:42] Sarah: What episode does that happen? [00:05:45] I've got a hundred dollars on none of them.  [00:05:47] Jason: Yeah, i'm going to stay back here. Okay, so Yeah, so in the past I was very focused on that and it was kind of a blind spot I had I didn't realize that I was trying to be cool, but part of it was you know, I had some insecurity that i'd never even had a property management business yet somehow, I ended up coaching hundreds of property management business owners. [00:06:08] So there was a bit of imposter syndrome and there was a bit of insecurity and it took coaches to prompt me and push me to like, Hey, you should make some changes to this industry. You can benefit people because I cared, but I was like, it should be somebody else. And so maybe somebody that has thousands of doors or something like that. [00:06:28] And, you know, I did a lot of things trying to look cool, trying to look cool online and stuff like that. And and maybe it's just that I'm getting old I don't know, or maybe I'm getting wiser or I'm learning, but you know, some of the things I've been through recently in life, I'm like, I'm less and less attached that I need to look cool or interesting or special or something, or to try and get some people that perceive me as important. [00:06:54] And I think it's because I'm starting to just value myself more. Right. And And so, you know, transparency kills the cool vibes, but creates followers like you wouldn't believe. So that's, that was one of the key things that stood out to me. So, I,  [00:07:10] Sarah: on that note, something that he was talking a lot about and he's, he has said this before. [00:07:15] It wasn't like, this is not the first time I've heard him say this. And in fact, we've asked him specifically about like some of our events. Like, what can we do to just like blow this thing up? Like, we want to have a conference with like, you know, a hundred people there, 250, 500, a thousand at some point. [00:07:33] So like, how do we do that, Aaron? And, you know, Like the conferences he runs and he did not start large at all. He had 19 people at his first conference and then 19 people at a second conference. So we have more than that, but it's not hundreds yet. And now he's at the thousands. Thousands, multiple thousands of people. [00:07:57] So I had asked him, we were like in our little like van and Jason and I were sitting in the front row and he was driving. So I peeked up and I was like, I think Jason asked him about events and I said, okay, but Aaron, before you answer, I was like, what did you do when you were our size? [00:08:15] Because him telling me what he does now doesn't help me. I don't have a million dollar budget for a conference. Like I wish I did. At some point I might. I don't. I can't pay freaking Jay Leto $500, 000 to come and speak. Like not unless we're going to go bankrupt. So it doesn't work. But the one thing that he talked about, I think he just said it differently or maybe it hit differently this time is like the hospitality aspect of it.  [00:08:46] Jason: Yeah.  [00:08:47] Sarah: Like, don't just run an event and have people like show up and do whatever. It's like, if you were attending this event, what would you want it to look like from start to finish? So this coming DoorGrow Live in 2025, which we're already starting to plan, it's going to be very different. [00:09:04] Like all of our events that we do, any in person events, whether they're small or large, they're going to be very different. So we're going to incorporate some like fun, cool things into it. I mean, we live in Austin. Like there are so many fun, cool things here. We don't, there is no lack. So we can build some of that into. [00:09:24] Our events and give a like a much better experience overall, and that I think will help actually create more connections and networking. amongst the people. So that's, that was something that I kind of on that note. It just hit me different this time, you know?  [00:09:44] Jason: Yeah. Yeah. I like it. Aaron puts a lot of focus in his events hospitality for his auto repair shop owners. [00:09:51] Yeah. So, let's take a quick time out to go over our sponsors here. So, if you are tired of the constant stress and hassle of maintenance coordination, meet Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection, and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations, where every dollar is accounted for and every task is handled with unmatched reliability. Vendoroo takes care of the details. So you can focus on growth, schedule a demo today at Vendoroo V E N D O R O O dot AI slash DoorGrow and experience maintenance done right. And we've got clients getting some great results with them. We just got to hang out with them here in Austin. [00:10:43] Yeah. Came out for a conference or event and we went out to dinner and they're great guys. Like there's a lot of fun. They're great.  [00:10:50] Sarah: And you know what I liked? Yeah. When I, when we met up with him, so oddly enough, we were also running a very small event that day. Yeah, we were. And one of the people who attended the event was new with Vendoroo. [00:11:02] Yeah. We're trying to figure out, there was like a gap somewhere in like their portal or the system or something. And he had our client voice that to us. And I said, well, this actually happens to be. Perfect. Because we are meeting almost like their whole team later tonight for dinner. So when we were waiting for them for dinner, one of them walks in, David. [00:11:26] So David walks in and he says, Oh guys, like, I'm so sorry. I'm late. Cause he was late, but it's not a big deal. He's like, Oh guys, I'm so sorry. I'm late. I was actually on the phone with Ron. I was like, wait, like my Ron? And he's like, yeah. Ron, and I was like, Oh good, because I was going to talk to you about Ron. [00:11:44] He's like, it's already done. It's already handled. He's like, we are on top of it. And I'm like, that's amazing. So like, there's not a lot of companies that focus that much on like customer service so much so that at seven o'clock at night, they're going to be on the phone with you. Yeah, but that's what David did. [00:12:03] He's like you need me. I'm going to handle it right now. I don't know. Oh, it's seven o'clock at night. I'm not working. Don't call me. I won't get back to it tomorrow. He was like, I'm doing it right now. And if I'm late meeting Sarah and Jason, I'm late meeting Sarah and Jason.  [00:12:15] Jason: Yeah.  [00:12:16] Sarah: And that to me was really cool. [00:12:17] Jason: Yeah, it goes right along with the totality. [00:12:20] Sarah: Like, we were sharing, like, the feedback and they were like, oh my god, we all have to fix this, like, right now. It wasn't like, oh, that sucks, like, oh, that, oh well, what do we do about that? Oh, give it to the other team. No. All of them were like, we need to fix this right now, like, call him now, like, what can we do? [00:12:35] I'm going to talk to him tomorrow, I'm going to look at his portal like, as soon as I get done with this. It was awesome.  [00:12:39] Jason: Yeah.  [00:12:39] Sarah: So I will say that.  [00:12:40] Jason: Yeah, and part of it was, I think the Vendoroo team, were wanting to maintain relationship, healthy relationship with us as well. Right. They're like, we're going to take care of our mutual clients. [00:12:50] And that's that hospitality aspect, you know, where we're focused on their comfort and that's a way you can stand out really more cost is what Aaron had talked about. He says it doesn't really cost anything extra to just show a little bit more care, to be a little bit kinder, to like focus on hospitality. [00:13:11] If you've already got team members that you're paying a salary, there's some costs, get them to focus on more hospitality and that's way you can stand out. And it. It builds goodwill out in front of you. And by building that goodwill out in front of you, it helps everything in the business go better. [00:13:26] So let me mention our next sponsor True Submeter. Attention, multifamily property owners and managers discover True Submeter, the number one water and sub metering company in the U S say goodbye water use abuse by your tenants and hello to billing for exact water consumption with no unit minimum. Enjoy smart cost effective solutions designed to optimize your property's operations and save you money. Plus get an exclusive 10 percent discount with the code DoorGrow 10. [00:13:58] That's DoorGrow 1 0 visit truesubmeter. com today for intelligent utility solutions and substantial savings. That's truesubmeter.Com. All right.  [00:14:09] Sarah: So everybody in the multifamily space.  [00:14:13] Jason: Yeah.  [00:14:13] Sarah: Where you've got your tenants. Like I literally had a tenant one time, she was so mad, she, and she was a little bit off. [00:14:20] She was just really mad. She would run her sinks just for fun. She would turn on water in the sink, turn on water in the bathtub. She would overflow her bathtub, and it's like, well, we're paying for the water. Well, like the owner was. When we, like, a 1, 300 water bill.  [00:14:36] Jason: Now you can figure out which units, even which state for a device is causing the water issue. [00:14:42] Yeah, and bill accordingly.  [00:14:43] Sarah: And you can help your clients be more profitable, because that's something that they have to eat the cost of. And if you are a real estate investor, because I know there's some of you listening that aren't property managers, you're real estate investors yourselves. [00:14:57] If you've got multifamily and the water meters are not separate and in larger multifamily, they're usually not. Maybe if you have a duplex or maybe a triplex, Sometimes like a little bit bigger, but not normal. It's usually like one water meter for the entire building. So this, I mean, this will help you make more money and actually more profitable. [00:15:24] That would have been great for me. Like I had so many small multis that the water was just included. So we had to then try to like raise the rent to compensate for that. It was just messy.  [00:15:37] Jason: So I guess today's topic was humility and you know, hospitality, you know, or just hospitality and kind of revealing yourself or transparency. [00:15:49] So, you know, the last bit I'll touch on is Aaron talked a little bit about humility and I've always believed humility is recognizing. Humility it's not debasing yourself. It's not putting yourself down. And I think a lot of people think that. And I think Aaron, even though he's got wealth and you know, a lot of things and stuff like this. [00:16:06] He's doing very well as well Sharran, they have this they have humility about them And I think what humility really is created by or what true humility is instead of putting yourself down and saying Oh, i'm like not so great. I don't think that's it at all. What I believe humility is recognizing God and others' hand In your results, that's it. [00:16:28] I think it's just not it's not attributing everything beneficial in your life to yourself It's recognizing that other people around you are having a positive impact and That's why you're able to get results. And so I think really humility is born or created out of gratitude and being grateful And so that's what i'll leave the listeners with if you are feeling really prideful and you deep down don't really feel good about yourself or insecure, then just start to recognize where have others or God or the universe or whatever you're into, where have these things impacted your results and helped you get positive results and start to recognize and, you know, gratitude. [00:17:12] And you'll start to recognize that, Hey, it's not all you. And because it's not all you, that doesn't mean you're not great. It just means that part of what makes you great is that you're able to work with others. Other people believe in you. Other people are supporting you. With others and with God you can do amazing and great things. There's no limit and you know being around other people in programs and masterminds and things like this that are playing a high level game that are maybe ahead of you that are doing really well is one of the main reasons to be in these sort of programs and this is the environment that we, you know, aspire to create and facilitate for our clients is to give them something better to look forward to and to look up to and to be a part of and to be around. [00:18:02] And this is why I think a lot of clients are able to get such great results. If you are struggling in your property management business or you're doing well, but you just know it could be better, you know, your day to day in your life could be better. It's not quite where you want to be. Like you, you want more freedom. You want more time with your family. You want more time with your spouse. [00:18:22] You want to take more vacations, more trips. This is what we can help you get towards and what we can help you accomplish and what we can help you focus on so that you can get the business to serve you instead of you feeling like the business is your master and controlling you. And it's a high chair, tyrant, flinging food in your face, controlling you every day. [00:18:43] Telling you what to do. So let's turn that around reach out to us. You can reach us and find us at doorgrow. com and schedule a call right from that website. Check out our funny videos right at the top If you'd like to you know experience a little humor and levity for the property management industry And make sure to join our facebook group at doorgrowclub. com, and join our free community and until next time, to our mutual growth. Bye everyone. [00:19:09] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:19:36] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Recently, Jason and Sarah hosted a few momentum coaching calls where they taught DoorGrow Mastermind members ways to grow and scale their businesses. In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull go over 3 strategies property managers can use to increase their close rate. You’ll Learn [01:53] Sales in a post-trust era [07:16] Objection-handling with a newer sales strategy [09:59] Proof bomb testimonials [13:55] One of the most effective selling tools Tweetables “A lot of you are trying to sell the way you learned maybe in real estate or the way that things happen in the past and you're probably finding it harder and harder as well.” “My agenda is to figure out simply, do they need what we have?” “If they can't find a consequence to not starting now, then they won't start now.” “People's trust levels are at an all-time low. And so in selling, I've had to really change things up.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: If you have any leads, deals, opportunities in the pipeline right now, and you would love to maybe double your close rate or double the deal count that you're getting out of your existing lead flow, I think these three elements combined would easily do that.  [00:00:14] Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. [00:00:31] DoorGrow Property Managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. [00:00:50] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management, growth experts, Jason, and Sarah Hull the owners of DoorGrow. [00:01:10] Now let's get into the show.  [00:01:13] So today we're going to talk a little bit, this is going to be a quick episode. We've got camera malfunctions. I don't know. I don't know what's going on, but I had a coaching call with clients recently, just the other day. We do these momentum coaching calls with some of our clients in the mastermind to get them back in momentum. [00:01:31] Like if they've maybe been disengaged a little for a little bit, or they've been focused on other things, or they're kind of unclear on what they should be doing next, we want to get them back in the state of momentum, which is where entrepreneurs want to be. And so, on that call, I was sharing with them some of the new stuff cause some of them have been a little bit unplugged and we're always adding new, innovative ideas. [00:01:53] So one of the things that I've noticed recently is that sales, we're kind of in this post trust era. I've noticed over the last three, four years, sales has become really difficult. It's become harder to sell using older sales tactics or typical sales tactics. And so I had to change up how it was selling. [00:02:14] And I did a lot of research, a lot of study. I took an empathy course and a communication thing, like seminar thing, and just a bunch of other stuff. And the old school sales, methodology just isn't working here in this post trust sort of era, like nobody believes anything anymore. The news, you can't really trust it. [00:02:37] We all know now the news is fake, right? Voting has been fake. Food's been fake, right? A lot of the medical stuff shoved on us, fake, right? Just saw something about the conspiracy theory or scam of like C sections being pushed on people, which is like ridiculous amounts, like everything's fake. [00:02:56] And so we don't know who or what we can trust. But we trust ourselves and so what I've noticed is people's trust levels are an all time low And so in selling I've had to really change things up and transparently sales was not going really well for us for a while, right? [00:03:13] Sarah: Yeah.  [00:03:13] Jason: Like we had a lot of clients that stayed in our program, but closing deals was hard.  [00:03:17] Sarah: Yeah, and we didn't focus on sales. [00:03:20] Jason: Yeah, it wasn't really a focus for us. At all. We focused a lot on the product. Yeah.  [00:03:24] Sarah: For like a year and a half maybe almost two years and then by the time we needed to focus on sales, it wasn't as easy to like, just flip a switch as we thought. We were like, "okay, we're ready now. Like, let's amp up sales." And they were like, "oh, that isn't happening the way we thought." [00:03:43] Like, we just thought, you know, like, just pick it right back up where you left off.  [00:03:47] Jason: Yeah. I thought, because I hadn't been doing sales for years. Like I had sales team members, people. So then I was like I'll go back to doing sales. And and the game has changed. Like, and a lot of you are trying to sell the way you learned maybe in real estate or the way that things happen in the past and you're probably finding it harder and harder as well. [00:04:08] I would imagine. So what I've noticed is that we need to shift to a different model. So I shifted to a more question based empathetic model of selling. And I went through and coached our clients on this and they're already starting to get some different results, which is awesome. My close rate using this different methodology has gone through the roof. [00:04:32] So what I've noticed, my close rate has gone through the roof, but what I've noticed is by just being super curious and not trying to sell something. [00:04:40] And I know that sounds wild, like I'm closing way more deals by not trying to sell. I'm just being curious and I'm just being helpful and I'm asking a lot of questions. If I'm on an hour call, I'm spending like almost the entire call just asking questions and letting them talk. If I ask questions in a strategic order, what I'm noticing is that if I ask the right questions, it helps them figure out what their problem is. It helps them figure out what their sort of ideal solution is. It helps them figure out what the consequence is if they don't change this, or if they continue doing what they're doing. [00:05:14] And then at the very end, like, I'll get into the pitch a little bit. But what I'm noticing is people don't know, we assume people know what their problem is. Like somebody comes to you for property management and you're like "they're already dealing with the problem. They're aware." They might be superficially, but they're not aware of the problem. They're not aware of how they feel about the problem. They're not aware fully about what the impact of that problem is. And they're not really even aware of what they want or what the ideal solution is to some degree. They become aware of all of this stuff when you ask them, like in that moment. [00:05:47] And so when I start asking clients these questions, they start, these potential clients, they start formulating this real time. I know NLP stuff. I can see their eyes moving around the right way. I know they're now creating this in their head. They're figuring it out. And if they don't know that they have a problem or where their pain is and what they want and what paradise looks like and the ideal outcomes and if they haven't formulate all this, it's really difficult to close the deal. It's really difficult to get them to move forward towards what they want. And I've also given up focusing on trying to you know, having any sort of agenda. My agenda is to figure out simply do they need what we have? I can see this, but they need to figure this out. So I need to ask questions to help them see that they might benefit from this or that they need something. And they, if they do identify that they need something different or they need help, then the next question I need to figure out is, do they want what we have? And that's it! i'm no longer trying to pitch and spending the majority of the call telling them how awesome our program is and all the cool stuff that we have. I go through and I just ask some questions and then at the very end My pitch is like I just picked three things because there's so much in our program. It was overwhelming people.  [00:07:02] I spent the whole call like "we have this call! We do this! We have this! And we have all this content in DoorGrow Academy and Telegram messenger access and blah blah blah," and like they were just like "oh, well, I need to think about it." And if you overwhelm them with features and benefits, you're going to get that objection every time. What I'm finding is with this new methodology of selling that I've been coaching clients on there's a very few objections. [00:07:22] There's not really anything to object to because you've gotten clear on what their problem is. They've gotten clear on what the problem is that you've gotten them clear on what the, you know the positive future outcome would look like and they're clear on that now, and so that creates this pain gap in between and then you're able to create urgency and one of my big challenges is I wasn't able to create urgency because I didn't get them clear on their problem or what they wanted and what that gap felt like and if the if that was really an issue And then I didn't ask some questions to help them get clear on why does this matter now? [00:07:58] Does this why would it matter to get this going now? Why not change it? Why not keep it the same and by asking that it helps them to identify also urgency and so then adding urgency was one of the big things I was missing because everybody would go through, listen to me pitch. And they'd be like, "this sounds amazing. It sounds like it's solved my problems. It sounds really great, but I'm onboarding a new assistant right now and I'll do it later." Or "I'm dealing with this challenge right now," or "I've got this problem in my business right now," or "it's summer and things really busy," right? And so there was no urgency. [00:08:30] And so if you're running into that with clients, the lack of urgency is caused by a lack of identifying this pain gap and then a lack of helping them identify what's going on. Why does it matter to do this now? Is there any consequence? And if they can't find a consequence to not starting now, then they won't start now. [00:08:47] They may never start. And so, my close rate is ridiculously high lately. And I'm not really doing anything other than asking questions to help them figure out what they want rather than trying to push my really cool ideas like, shove it, cram it down their throat, you know, like old style sales. [00:09:06] So I don't have to deal with objections. I don't have to use manipulative things like, "do you want the red one or the blue one?" And they're like, "I didn't even say I wanted one." You know, you don't have to use any of these old school. Pushy, icky sales tactics. And so what I'm also noticing is it doesn't create sales resistance or ick, this gross feeling in them that they feel like you're like disgusting or they feel awkward. [00:09:30] And a lot of you that have problems doing sales or you have problems with salespeople or you have problems feeling comfortable being a sales person or identifying with that, it's because of that gross feeling that you get when selling, when you're being pushy or manipulative instead of helpful. So I'm actually really enjoying doing sales because to me this feels more like what I love to do, which is coaching so that's one of the things I talked about with our coaching clients. Other thing I talked about with proof. [00:10:00] Sarah: The other thing that you're gonna do right now is take a break.  [00:10:03] Jason: Oh, we're going to take a break and then I'll tell you about proof bombs. One of our sponsors for this episode is Vendoroo. We're hearing great things and getting great feedback. So if you're tired of the constant stress and hassle of maintenance coordination, check out Vendoroo, your AI driven in house maintenance expert that handles work orders from start to finish, triaging, troubleshooting, vendor selection and coordination. Built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability, Vendoroo takes care of the details so you can focus on growth. Schedule a demo today by going to vendoroo.ai. vendoroo.ai/DoorGrow and experience maintenance done right. And go to that page, you get a special little perk or benefit. So, check out Vendoroo. We're hearing great feedback. And this is part of the AI revolution right now. If you're not doing stuff like this, you're getting left behind. [00:11:00] So, we're hearing some amazing things. True Submeter. Let me tell you about True Submeter. If you are a property owner or manager, check out True Submeter, the number one water Submetering company in the U. S. Say goodbye to water use abuse by your tenants, and hello to billing for exact water consumption. [00:11:21] With no unit minimum, enjoy smart, cost effective solutions designed to optimize your properties operations and save you money. Plus get an exclusive 10 percent discount with the code DoorGrow10. That's DoorGrow one zero. Visit True Submeter today for intelligent utility solutions and substantial savings. [00:11:43] That's truesubmeter. com. Okay. Proof bombs. The other cool thing I shared, it was an idea I learned from one of my mentors, which is Sharran Srivatsaa. Do you want to mention, tell them about Sharran?  [00:11:54] Sarah: Yeah. So, if you guys are in real estate there's a publicly traded real estate company. [00:12:02] Which is insane. Like it's on the stock market. Crazy. It's real. R E A L. Real. He's the CEO. Yeah. Of Real. They're A multi billion, billion with a B, yeah, multi billion dollar company. And they're growing really rapidly. They do some really cool stuff. Thanks to Sharran's leadership. Yeah. [00:12:26] Sharran's a really cool dude. His story's just so interesting. And he like, I mean, he literally came here with like 150 in his pocket and he got robbed on the street. So then he had zero dollars in his pocket and he's just so Well, wait such a cool dude. [00:12:41] Jason: I want to share this story. So he got robbed He had a certain amount of money and then he negotiated with the thief to allow him to just have enough money so he could like do a train ride or get on the train. So he negotiated with the thief, like, and he was able to  [00:12:56] Sarah: "...take all of my money." [00:12:57] Jason: Yeah. "Just leave me this much and you can have the rest." And they did that, like, he's negotiating. This just like, he's just a brilliant guy. And so he shared this idea with proof bombs and he was sharing how he had basically taught this to Alex Hormozi if you've heard of Alex Hormozi or followed his stuff, Sharran's kind of one of the mentors behind the content that Alex Hormozi shares. [00:13:20] And Alex Hormozi used this proof bomb concept in his book launch that went amazingly well. And proof bombs are basically this idea of showing a visual testimonial that you can just see without having to watch the video which uses like a photo and bullet points and some data as evidence and stuff like this. [00:13:39] So I trained my clients on how to create proof bombs, which we have in our pitch deck that I'll pull up sometimes or that we use because it helps get an idea across very quickly using images basically. And so, we shared the idea of proof bombs. And the other, the third idea I shared on these calls was I coached clients on an offer doc because the question came up, "well, what if I don't have a really effective website or I don't have a website yet? I need to wait until you guys help me with that before I can really sell effectively." And then I shared with them what's more effective, even if you have a website or what we call offer documents. If you have conversations with us, we will share one of our offer documents with you at some point, because this gives you everything you need to know or understand about our offer, our program, or what you might be interested in. So we have offer documents for just about everything in our DoorGrow all our different programs our different one day things events stuff like this we have offer documents. So I shared, I coached clients on how to build out these offer documents real effective. [00:14:44] And so those three elements alone will dramatically increase somebody's close rate, like significantly. So if you have any leads, deals, opportunities in the pipeline right now, and you would love to maybe double your close rate or double the deal count that you're getting out of your existing lead flow, these, I think these three elements combined would easily do that. [00:15:06] It'd be significant. Yeah. Very significant. My close rate is just through the roof right now. And if you want to experience some of the sales magic and not even feel like you're being sold to or sold on anything because nobody wants to be sold really, set up a call with our team and we'll help you grow. [00:15:24] We'll help you figure out if we can help you. So, that's basically what I've been up to lately. Is there anything else we should share?  [00:15:30] Sarah: I don't know if I told you this. On the scale call on Friday, Portia actually mentioned that they created offer docs and she's like, "these work so well." She's like, "these are so cool." [00:15:39] She's like, "this is such an awesome tool." So, you're not, you don't run that call, I run that call. So, I wanted to... yeah.  [00:15:47] We've got clients, super excited.  [00:15:49] Jason: We've got clients creating offer documents, proof bombs, and and using that new sales model and they're seeing results. So, just some of the latest stuff just to kind of open up the I don't know, the curtain a little bit and let you know what are some of the things that we're helping people at DoorGrow accomplish and do. Always innovating, always learning and getting new ideas. So that's the advantage of having coaches and mentors, which we have, and we recommend you have. So if you're interested in getting coach, it doesn't have to be us. Go get one. [00:16:23] If you are interested in it being us, then you can check us out at DoorGrow. com. And until next time, to our mutual growth.  [00:16:31] Sarah: Oh, and check out our Facebook group.  [00:16:33] Jason: DoorGrow club. com Join our free facebook community. And that's it until next time, to our mutual growth. Bye everyone [00:16:41] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:17:08] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

As business owners, we often mistakenly assume that micromanaging our teams will make them more effective and efficient. In today’s episode of the #DoorGrowShow, property management growth expert, Jason Hull sits down with award-winning real estate coach and industry influencer, Jo Oliveri to discuss how implementing automated workflows can revolutionize your property management business. You’ll Learn [03:14] USA vs Australia for property management [07:03] Property management is stuck in the past [17:38] What is automation? [21:11] The importance of having good policy [31:24] Why your business needs a set of values [40:23] Implementing automated workflows and processes Tweetables “In some respects, we're struggling as an industry to change our mindset and have a fear of moving forward.” “When we use something manual, it's not logical. It becomes part of what a person feels like doing at that time.” “If you don't have your business founded on a very strong policy, then you're going to struggle when things go wrong.” “Out of policy becomes the promise that we can make, and we know that we can deliver on it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jo: They say every leader is present even when they're not present. So you need to have that. And the only way to have it in property management is through your automated workflows that are built upon the logic that you created through your process.  [00:00:18] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives. And you are interested in growing in business and life, and you're open to doing things a bit differently than you are a DoorGrow property manager. [00:00:38] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not, because you realize that property management is the ultimate, high trust, gateway to real estate deals, relationships, and residual income. [00:00:59] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, founder and CEO of DoorGrow, Jason Hull. [00:01:18] Now let's get into the show. And my lovely guest today is Jo Oliveri. Welcome, Jo.  [00:01:25] Jo: Hello, Jason. How are you?  [00:01:28] Jason: Good. What time is it over there right now?  [00:01:30] Jo: I think it's about 7am in the morning. So we're a little ahead of you. It's Wednesday. We're in the future here.  [00:01:37] Jason: Yeah you're in the future. How's the future look? [00:01:39] Jo: The future in Brisbane is actually very bleak. It's a very wet day, which is unusual for Brisbane, but we need the rain so.  [00:01:46] Jason: Got it. Well, we're going to be chatting a little bit about about automation, about automating your team and processes a bit, but why don't you give people a little bit of background on yourself? [00:02:01] And how you kind of got into this.  [00:02:04] Jo: Yeah. Okay. Well, I've been around the industry in property management, I chose property management for 30 years, which seems like a long time when I say it, but I've been through the process of when they first introduced property management programs through to where we are today in technology. [00:02:22] And I've worked as a property manager right through to being the kind of like the creator of property management for one of the big international franchise groups until I was ready to launch my own business 15 years ago as a property management business coach and consultant and yeah, just feel blessed to be doing what I do every day because it's a great industry to be involved in.  [00:02:49] Jason: Awesome. So where do we start? [00:02:52] What do you think?  [00:02:53] Jo: Oh, well it's interesting when I say I started 30 years ago, I feel like we're still back in, you know, what we were doing 30 years ago, in some respects we're struggling as an industry to change our mindset and have a fear of moving forward. So it's quite interesting. [00:03:14] Jason: So. You've been back and forth between the United States and Australia involved in property management conferences, events. I've actually just for kicks been reading on my morning walks, the LPMA manuals or doc like books or whatever because I'm like, what do they got going on over there? And it seems like there are some notable differences. [00:03:35] It seems it's really interesting. I'm like, Oh, that's really weird. Why did they do stuff that way over there? So, but what have you noticed between the two countries, like what's kind of different in property management.  [00:03:46] Jo: It's an interesting question, because a lot of people think there is a big difference, but there's really not a lot of difference. [00:03:55] And I say that because I worked in the USA as vice president of a very large company over there in company management.  [00:04:03] Jason: Yeah. [00:04:04] Jo: And I really believe that in a lot of respects, the USA is way ahead of where we are here in Australia. But I think that probably the subtle difference is team structures. [00:04:18] We seem to focus more on property managers doing everything over here. And when I say here, I'm in Australia at the moment. Whereas in the U. S. they like to have like the breakaway roles, I call them. You know, someone focused on maintenance, someone focused on leasing. And yeah, a little bit more task orientated in the U. S.  [00:04:41] Jason: Got it. Okay. What I've noticed in my perception is that property management over there is almost always connected to a brokerage. That's the perception. Is that accurate? Or is it often that there are property management businesses that do not do real estate?  [00:05:00] Jo: Yes. I would say going back two decades, that was probably the case here. [00:05:05] But we are seeing a lot more entrepreneurial type business owners who start up as property management companies and as they grow, then what they're doing, they're losing management's to people selling. So as they grow, they're now adding in you know, like a sales service, which obviously makes sense. So yeah it has changed in the way they're doing it, but certainly when I started property management did belong to an brokerage. But you know, the, when I first started, I worked for a property management only company, which was very unusual back then.  [00:05:45] Jason: Yeah. I was particularly surprised by the growth strategies that I was reading the book. To me, it felt like they were a bit, I don't know, old school and I was like, man, why, but maybe there's just a lot more opportunity in the U S. One of the things that we have a big opportunity here is there's a lot of rental properties that are just not professionally managed. [00:06:07] Whereas it sounds like there's quite a high percentage are professionally managed in Australia.  [00:06:12] Jo: Yeah, I would say, you know, in Australia, we don't see the people who own big property portfolios, like personal property portfolios who become their own managers. So, you know, in the USA you see a lot of people who might own, you know, ten or more doors and they end up starting their own property management company, their own LLCs. [00:06:35] We don't see that In Australia you know, there's not a lot of people in Australia compared to the U. S. that have vast property, you know, holdings. We see more of the mom and dad or the mom and pop, as you would say over there, type investors in Australia that, you know, own one, maybe two properties. [00:06:57] So of course, most of those are managed through you know, a professional property management company.  [00:07:03] Jason: Got it. Yeah. Well, cool. Let's talk a little bit about the topic at hand. So we're going to talk about automated workflows in property management. And I did a webinar in the past talking about three levels of process documentation or of a process system in a property management business. [00:07:21] And my level one was just documentation. It was like google docs or something like that. Level two was checklist It was like Process St. or LeadSimple or some of these kind of tools and then level three was something like DoorGrow flow or Flussos which is It's basically the same thing. It's just Flussos, which is visual workflow. And we use that system and we've upgraded from checklist, which I've had a huge level, right? [00:07:54] First level is kind of like a Google, intranet back in the day when sites and then basically Google docs pretty much. And then and then we had some processes like in Basecamp and eventually we upgraded to Process St. And had that, and that was nice. I liked the software, but I had to do everything. [00:08:14] Like I had to always create the processes. Nobody else understood how the process were created, especially if they were complicated and now using visual workflow and using Flussos, it's been very intuitive. I don't have to create the processes. My team members all can figure it out and it's really like I jokingly say it's like Visio or flowchart software and something like Process St., like had a baby. [00:08:41] And so it really incorporates the best pieces of checklist and of documentation, but with visual workflow and it starts as a visual workflow, which is how everybody generally wants to create processes from the beginning. It's how we think process wise is like we create the boxes with the lines connecting things. [00:09:00] And so I found it to be very intuitive. So what have you noticed in companies in the U. S. and in Australia with their current process system and challenges that they're experiencing and then I'm curious about the contrast when they're switching to something like visual workflow.  [00:09:18] Jo: Yes. Yeah. And you know, there's a massive difference, but I think as a whole, the industry is still a little bit stuck in the old kind of like manual system. Whereas with automated workflow like DoorGrow Flow or Flussos, which, you know, is one in the same thing and it is the best system for property management, you create the logic in everything that we do. You know, when we use something manual, it's not logical. [00:09:46] It becomes part of what a person feels like doing at that time, or, you know, they might be focused on a task because someone is screaming the loudest to get something done. So, as a result, We're not working or focused working on the items within a task that we need to be working on at any given time. [00:10:08] So, you know, like the other thing with automated workflows is we see 24, 7, 365, all the tasks that we need to focus on exactly when we need to focus on. Whereas when you've got those paper checklists or even online checklists, we can move things around. You know, we can say, I don't feel like working on this at the moment. I'm going to go to this part of the flow. I'm going to look at that and your flow becomes illogical. Yes. So it's you know, it's interesting, the mindset that we're dealing with at the moment in the industry, because people like to do what they want to do. And they kind of like wanting to step past other steps because they don't like doing certain steps. [00:10:52] And a lot of the other workflow programs, you know, they allow people to bypass certain steps. And if you're doing that, it's not a proper workflow program. So, I think the industry is just struggling with understanding when they do a task, there is a lot of elements, a lot of actions and steps within every task. [00:11:15] And now we're seeing it. In front of us and people think, "I don't want to do that" or "I never do that," hence why we've had problems in the past  [00:11:24] Jason: Yeah, so steps get skipped, you know a lot of times in checklist systems or just project management type of systems where it's check boxes processes like the other challenges with those systems, it's always very linear it's like step one step two step three, but a lot of processes are more like: Step one, make a decision and based on the decision, go different ways and then maybe even split. So concurrently, one team is working on this and another person's working on this at the same time for efficiency is how we work in real life. [00:11:58] But in the linear checklist, we're waiting until somebody does the first steps and then it gets moves on to the next person. Or you have two people trying to attack the same checklist at the same time. So it just gets really messy. Using checklist and we would run into those issues, so then I had to create controls in my system so that my team would not skip steps. [00:12:18] So then they had to do things. And so then you have to create logic and then you have to make things show or hide based on whether it clicked. And like, there's all these, and so I had to get really nerdy to make things work really well in a checklist system. And it's still, once it got that complicated, if anything broke or was unclear, or somebody needed to alter the process. [00:12:39] I was the only person that could do it. I was the only person that understood what the process was supposed to be doing, because I built it. And if the process is old enough, I might even forget why I was doing things a certain way. So then I have to go back and kind of figure out, what was I trying to create? [00:12:57] Unless I actually created a visual map, or, you know, Visual flow chart in like Lucidchart or Visio or something and did that. And so I've loved being in Flussos. I love being able to even just create visual flows, and even if I'm not going to use them as a process, just creating the map. And i've mapped out my different growth engines for my business so I can pull it up and say, "this is how we get a customer. Here's what we do. Here's the steps. Here's one of our engines Here's another growth engine how we get customers" and so i've used it for other things as well because creating visual flows and everybody being able to see it and understand it creates a lot of clarity. And Sarah, my wife, she honestly believes technology is out to get her. [00:13:44] I don't know if there's anybody else listening to this podcast that like. She thinks technology is like trying to cause problems for her. It's confirmation bias, I'm sure. She's like, "see, look at this! The wifi is not working on my computer or this is not happening. And it's like being mean to me." [00:13:57] But she loves working inside of Flussos, like she loves being able to just drag and drop, move stuff around. She's our operator. She messes with all the processes, even though she's not generally fond of technology. That says a lot because the most difficult factor I've noticed when trying to implement or roll out new tools and things in our business or in any business with clients is adoption. Like it's really difficult to get people to adopt new tech unless it's really easy to use and really intuitive. And so that's one of the things i've really noticed is it's taken the burden off my shoulders. I create no processes. I don't do it! And I just tell my team members. They're like, "Hey, we noticed this. We need to change something". And I'm like, "cool, update the process." And they just do it. I don't have to be involved anymore, which is taking a big load off of my shoulders where I used to kind of think maybe I'm the smartest guy in the room and I'm the only guy that can do process, which is not the case. [00:14:54] I'm just nerdier than most of the people on my team, but having a tool where everybody else can create it makes it a lot easier and it's taken a big, big weight off my shoulders and it gives me that safety and certainty or security that I know because we have all of our processes in there, that if I lose somebody, we can put somebody in place right away, change the role of that person and they can start to use that process and just go through it and do it. And so it creates a lot of safety because we've had things like we've had team members like go on maternity leave. We have team members come back from maternity leave and then quit right away, you know and stuff like this and so it's nice to be able to have anybody on the team like be able to step in and just follow the flow and go through that and then while going through the flow they can see where they are In the process. [00:15:44] Jo: Yeah exactly. And, you know, like team members don't just leave, they could be away for the day. And if they're away for the day in property management, we've got timelines on everything and you create those timelines within Flussos or DoorGrow Flow. You put the timeline on when that particular action or step should be completed. [00:16:05] So, so what it means is it gives the business owner the opportunity to reassign that particular act or step to someone else, always completing the task within the given timeline and delivering on the promise that you made to your clients. There's no excuses of, "I'm sorry, Jo wasn't in this afternoon, so we didn't get it done." [00:16:28] You know? The company has a responsibility and an obligation to the clients to deliver on task as and when due, not on a person, on the company. So, yeah, you know, like when we look at checklists, I like to think of them as, you know, the old school signs and guardrails on the road, whereas our automation is like the magnificent satellite navigation that we have now. [00:16:54] It just guides you. It takes you there in the most you know, fastest, efficient way that you can get there. It gives you the opportunity as your business grows and you restructure roles that you can split those tasks and assign it to the relevant person. So there's no impact on growth as you scale up and grow the business. [00:17:17] It's just, it's the most logical thing for property management because what we do in property management is built on tasks. It's just task after task. So, you know, to me, it's the industry that, you know, really should have automated workflows. That's for sure.  [00:17:36] Jason: And by automation, there's a lot of buzzwords around this right now. [00:17:39] A lot of people think automation means that a robot's doing all the work. And so, but there's I think what we're talking about here is automating or making it so that your team members can follow the processes. And so the machine of the business becomes automated so that the team are more automated instead of doing it manually as you were talking about before. There's this myth kind of in the industry. There's maybe two myths. One I call the process myth. I've noticed this that a lot of businesses that are maybe You know 200 door +, they a lot of times fall prey to this myth that it doesn't matter what their team looks like, they can just go get the cheapest, most mediocre team members as long as they're dumb enough to follow a process, and I feel like that's not accurate like and so there's this process myth. [00:18:31] They think "I just need better processes," and a lot of times when i've dug into their businesses, I've also noticed though that companies that have amazing people and have really good teams, even if they have a lack of processes, there are processes in their heads and they care enough to make sure it's working And things work and the business works well, but i've yet to see businesses Is that are able to grow quickly, have a lot of success that overly micromanage and create endless amounts of processes and try to hire low dollar wage people to just do everything. [00:19:06] And the challenge there is that they still have to be the thinker and decision maker in a lot of instances. And so how do you look at processes versus humans making decisions? And so where's the decision making come in where you need somebody to think versus just follow a to do list and do tasks and be told what to do? [00:19:30] Jo: Yeah, well, to be able to make decisions, you have to have process because process is built on policy. So policy creates the protocol where you can make decisions. And there are things that come from left field every day in property management. And if you don't have a protocol that says "if this, then that," then people make decisions based on their own knowledge or. Perhaps fear of the situation that they're involved in and so potentially wrong decisions are made, delays are created, and so risk and mitigation is a result of that and liability. So if you don't have your business founded on a very strong policy, then you're going to struggle when things go wrong. [00:20:16] You'll struggle with growth because you start to become very reactive to everything that's going on. And when you've got policy, it provides that platform for being proactive in everything you do. There is, you know, deliberation and determination in every element of your business. And it removes that element of desperation that we see so many companies built upon. [00:20:42] You know, they feel losing a key member of staff. And I think if ever you've got that fear, then your business is not strong. You should never fear losing staff because the only constant in a business is the business owner. Everyone else will come and go. So if you fear losing any particular staff member, it means that you're not in control of your business. [00:21:05] Jason: It's job security for them, but it creates risk for you. Exactly. Exactly. Could you explain, you've spoken on this at one of our events and I thought it was really interesting, the difference between landlord tenant law and policy procedures process, like that sort of idea because I think a lot of property managers are like, "well, there's the law," but that's not always clear, right?  [00:21:30] Jo: The law is created, to me, by lawyers and therefore it's not black and white. It's gray So we have to interpret what the law says and there is some very strong guidelines in law as in, you know timelines for you know, issuing a breach or you know, notice to quit or anything like that. [00:21:51] So there is very strong timelines, but there's other things that we have to interpret legislation into our policy. And then when we've got policy, we can then create process and protocol should something happen. So an example of that is, you know, if we issue a pay or quit, and the owner is saying no, you know, like, "I don't want you to give that notice to my tenant. I want to give them a little bit of time to, you know, pay the rent." And then we're outside the guidelines of law. Then, you know, what have we got written into our policy should an owner say, "don't give my tenants you know, notice to pay or quit," or should an owner be saying, "no, I'm not going to do that maintenance on my property" when the tenancy agreement states that maintenance has to be done as does the management agreement. [00:22:44] So, you know, it's understanding all those things that do happen in property management or, you know, one that happens all the time is when managers do so much work on securing an applicant that should be approved for a property. A lot of work goes into that, showing the property, advertising the property, processing the application. And then we've got someone who is, you know, the star applicant and we can't get a hold of the owner. And what happens is property managers delay the process out of fear of making a decision because they can't get a hold of the owner, and then they lose that applicant. Now, you know, that's cost the company a lot of money and the owner has got extended periods of vacancy, whereas we should have a protocol in place that in the event that we can't contact the owner, we've had the discussion, you know, when the property is, knowing that it's going vacant to say, "if we can't contact you when we've got a an applicant that suits the criteria within that 24 hours, we will make a decision on your behalf because we know what you're looking for." But fear prevents people from making decisions. [00:24:02] And we shouldn't be like that. And the only reason why we're like that is because we don't have a strong policy. So, you know, don't build your business on legislation. You have to interpret that legislation into your policy and what you do to manage. That, you know, legislation.  [00:24:24] Jason: So it seems like there's kind of a process here, right? [00:24:27] So first people know and understand the legislation. They need to be clear on this and they need to be up and current on this. And then based on this legislation, they need to create rules internally for how we are going to go about doing business, how we're going to do things and we have these different policies in the business of how we're going to interpret the law or the legislation. Once we have these policies then we can start to create process around this so that we can follow our policies and achieve the good or desired outcomes that we're aiming for. Does this sound accurate?  [00:25:02] Jo: Absolutely spot on. Yes. Okay, exactly. Yes, right. [00:25:06] Jason: So what are some things that you notice, because you help a lot of business owners get their processes dialed in get some of these visual workflows mapped out, what's lacking a lot of times in their thinking about how to build a really good process? One of the things that really stood out to me in one of the previous calls as an example was setting expectations. Just setting expectations reduces a lot of extra unnecessary work, like, "Hey, tenant, we will let you know in a day that about this," instead of them following up multiple times asking you and then multiple phone calls and emails and stuff like this. And so just communicating clearly expectations of when you're going to communicate again seems like a really simple addition to a lot of processes that reduces a lot of extra unnecessary work and interruptions.  [00:25:55] Jo: Yeah. No, there again, you've got a business that will be proactive and not have that, you know, like, "Oh my goodness, what do we do now? This happened, the tenant won't talk to us," or "the tenants changed the locks at the property," or, you know, "we can't get a hold of the owner to get this decision." [00:26:12] So everything becomes reactive and the focus and the energy goes into whatever that situation is. And meanwhile, we've got other things that are cropping up in the business that are also going to just ignite. And then they'll take our attention. So, you know, we've got this constant hopping from one drama to another because we don't have the proper policy in place. [00:26:35] And when we say that, you know, like an automated workflow is logical. Well, logic is built on reality. You know, you can't have something that's logical if it's not created out of reality in the first place. And the reality becomes the policy that you create for your company. So I would say a lot of companies actually lack that foundation of policy. [00:27:00] It's all very much hearsay. When you talk to the teams, and I work with a lot of teams, and what I like to do is talk to each team member one on one and, you know, ask them, in the event of this, what do you do? How do you do this? And very rarely do I ever get the same response from, you know, the team, they're all based on their own experience, their own need to be valued. And the way people are valued is very personal. Whereas if you create your policy, then we create how people value what you do as well. So it's not all, you know, like, "I like this to make me feel good." You know, we do get the thank yous from the clients because we deliver on the promises we make because out of policy becomes the promise that we can make, and we know that we can deliver on it. And hence that's the expectation.  [00:28:00] Jason: So I've noticed one of the things I've noticed in some businesses, it sounds like there's kind of this issue of like, you ever played the telephone game? Where like you say something to somebody and they say it and then by the end they reveal what they think the person at the end that the beginning said and it's like totally off, right? And so it gets ridiculous because they're just passing it along and this hearsay as you mentioned, this is often how sort of the policies in a business kind of get passed around or passed on like somebody trains somebody else, somebody brings them in, they're asking questions. [00:28:33] "Hey, susie. What are we do in this?"  [00:28:35] "Oh, I just kind of do this," and so then we create this whole nebulous, cloudy, fuzzy, weird thing where everybody's kind of making decisions. And the reason why is "Susie told me, like when I first got hired because she was impatient and I was annoying her that to do it this way, and I've been doing it that way ever since, and that's what I've been telling everybody else that I've been talking to is how we do it." because it's not defined. So. That's interesting. So a lot of businesses they might have processes. I mean, almost every property management business probably has some process defined, if not, you are probably very new, but a lot of them are lacking policy being documented. [00:29:13] Jo: Yeah. Yeah. You know, a lot of them when they create the process, it's based upon, you know, what the team feel is right to, and you quite often hear property managers saying, "I never do that," or you know, "I do it this way and I've always done it that way, and I'll continue to do it that way because I feel comfortable." [00:29:31] Jason: "Manuel says this, but that seems mean or uncomfortable for me. So I've found a better way of doing it."  [00:29:39] Jo: Exactly. And "all my clients would never like it if I did that." Well, you know, when you hear that conversation, it's like, you've got a problem in your business because your business is not grounded in its policy. [00:29:52] So it's all made up as they go along. That's where we start to have that desperation. We don't have a finger on the pulse of that business. We don't know what's going on because your team is doing things the way they want to do it. And they're telling you what you want to hear. So you're hearing, "Oh, everything's great." [00:30:12] And then all of a sudden that team member is, you know, really struggling and with not coping and they leave, and we find an enormous amount of unfinished tasks of dissatisfied clients of liability sitting there.  [00:30:29] Jason: From my experience, every team member that I had that left that I thought I would just probably die if I lost them. [00:30:37] These are always the team members that you probably need to leave, I've realized. Because when they do, you think you can't lose them. It's because you don't know what they're doing. You don't have clarity on their processes. They're not documented, which creates job security for them, but it creates a lack of transparency and clarity for you. [00:30:55] And often they're doing things that are stupid or the wrong way or that don't make sense that you would change if you were aware of it. And so when I have a team member leave that I was unclear about what they were doing. We started digging into it. There's a lot of dissatisfaction, you know a lot of clients were frustrated a lot of situations where I didn't know it was being done that way, and so that's it becomes a, you know, kind of a blessing in disguise a really good opportunity to now define things and improve things. [00:31:24] So It sounds like maybe we've got the legal that impacts the policy, but it sounds like maybe also the business because different businesses have different set of values, right? So, for example, let's say one business, their maintenance value is to do things high quality as possible. Real high quality so that there's no repeat work. [00:31:48] And then another is like "our owners are cheap and we want to do things as cheap as possible." Duct tape is appropriate in plumbing. Something like this. And so there's a difference in value and maybe neither one is right or wrong. Right. There may be more repeat work, but it's cheaper and that's what the owners want or what and the values of the business owner and what they dictate. These are the values of the company. And so it sounds like maybe also going into the processes and maybe even into the policy is also there needs to be mixed in the principles or the values of the company, which should be defined.  [00:32:21] Jo: Oh, definitely. Yeah, definitely. It's about the principles and the personality of that company. [00:32:27] So what's the personality of your brand? How do you want people to see your brand when they talk about? So I always say, if you don't write your own story, people will make up your story about your brand. So you've got to write your story and tell your story about what your brand is all about. You know, is your brand, you know, filled with care and heart, or are they just, you know, a brand that's churn and burn? Just get them in. And, you know, we don't build on relationships. We get them in and, you know, do what we need to do. And it's a very interesting, a lot of that comes from one, the vision, the original vision of when that person created their business, and two, the marketplace that they're working in because you can't, you know, be a suave, sophisticated brand if you're in a marketplace where you're going through an area of the area is going through rejuvenation because what we find in those areas is a lot of the old homes that the, you know, the owners of those homes are developers. [00:33:30] And they don't want to spend money on those properties because they're just kind of like waiting until they've got the approval to knock the property down and rebuild, you know, high rise or something like that. So, you know, you've got to understand your market area and make sure that your brand aligns with your market and your message aligns with your brand. [00:33:51] And then to do that, you've got to make sure that what backs you up is your process because your process is in how you deliver on whatever that image is, that story is, that you created on your brand. Because this is where we start to see as the business grows, everyone has their own spin on your story and they it becomes their story not the brand story. So yeah, the chapters all start changing  [00:34:22] Jason: I've seen this in my own business. [00:34:24] I've seen this in our clients business and we refer to kind of that a lot of times as culture because what we've noticed is If culture is off in a business, then it seems like everything is worse. Everything gets worse. And it's, it means the business isn't really built effectively around the business owner. [00:34:41] So usually the business owner is miserable in their own business because they haven't created cultural clarity. They don't have their core values mapped out or they've got too many so they value everything and nothing all at the same time, kind of. And they don't have clarity on why they do what they do or why they're in the business. [00:35:01] And so getting clarity on the motive also when we create our processes one of my rules for creating processes for our team is It needs to state at the beginning of the process what the outcome is supposed to be, so there's clarity on exactly the best desired outcome and then why we're doing it like why is that important? So that they understand the reason because sometimes you may not achieve at the full outcome, but if as long as you're in alignment with our values or you understand why we're doing things a certain way, then you're less likely to screw it up or try to change it or be cute or be clever, right? [00:35:38] And so sometimes it you know, I really believe that transformational leadership is way more effective than transactional leadership and transactional is like "here's a task. Just do what I tell you to do. Be a robot, all of the orders" and you know, "don't think," and when we get into transformational leadership, it's more, "here's the outcome that we want. I don't care how you get there, well do it according to these values at least, but whatever steps you need to do to make sure this happens, this is the end desired goal. Here's a possible way of doing it, but get this outcome, right?" If the outcome is: we want to provide great customer service, that's going to look different in a variety of different situations. [00:36:20] But if you're like, "well, the policy is that we never give a refund for this, and we only, you know, blah, blah, blah, and tell you to go pound sand," then maybe it's not going to achieve great customer service. And so, you know, I had a support team for a while that they were getting stuff done. But their communication skills in the support tickets was like really terrible. [00:36:41] They were like, "this is done." And they like, that was their reply. And I was like wait a second. So like, we changed our why at the time, because it was to build websites or whatever back in the day. And I was like, "our why statement is to build incredibly effective relationships and websites." [00:37:00] And so the emphasis became on the relationships. And so then I was focusing on the team. So they started to, "Oh, I need to communicate in a different way." And they followed the same process to achieve closing a ticket out. But what was different is how they communicated it and whether they showed care and whether they showed, you know, had effective communication or kind communication, which is very different than just, I did this, it's done. [00:37:25] Jo: Definitely. And I agree with you. I think every task that we do and everything we do is a task in property management has to have its own objective and outcome. And then we also need to understand the clients that we serve, we need to understand their why and we become their how to their why because, you know, like they only engage us because they've got a certain goal that they want to achieve. [00:37:54] They don't know how to do that. So they call on us because we become their how and the how is then our objective and outcome for everything that we do. And it's consistent because then what we do is we break down that, you know, personality, who wants to be the hero in everything or the one who's the villain or the one who's, you know, got a split personality and they're a hero to some clients and a villain to others. [00:38:22] So, you know, that's where we start to have the schizophrenia within a brand. It's not the one personality. So, you know, like we do when we create a team is about different skills, different personality, but it all joins to actually deliver to the clients the way that we see our brand, the way that we've created our brand through the policy, the platform of policy. [00:38:47] And that's the reality of our brand, to then create the process and the protocol. And you know, you've got a good, solid brand. And I think the best example of this in the world is Disney. You know, Walt Disney he Died decades ago, but when you go into Disneyland, you feel him there. You look through the eyes of Walt Disney when you walk into Disneyland, when you watch a Disney movie, and that's what we need to do when we're creating our business. [00:39:20] We need to show what our vision is so all of our team can almost look through our eyes to see what it's going to be like. And you know, every leader, they say every leader is present even when they're not present. So you know, you need to have that. And the only way to have it in property management is through your automated workflows that are built upon, you know, the logic that you created through your process. [00:39:51] So, it's very interesting and people keep trying to shortcut it, or they think that, you know, they've hired the, you know, the next best thing since sliced bread and then they're disillusioned. They think, well, what happened to that person? And there's all the blame and justification. It's like business should not run on blame and justification. That's ignorance.  [00:40:14] Jason: That's terrible fuel for a business. Yeah, it is. So, well, I think Jo, this has been, I think very helpful. You do a lot of different things. Right. And you help people with process, you've got great systems, probably can help people with procedures, et cetera. So, how can people get in touch with you if they're needing some help with something? [00:40:39] Jo: Yes, definitely. And I would encourage, you know, everyone in the industry to invest in getting your policy and process done correctly, because once you've done it, then changing it as your business scales and grows is simple. It's just adjustments and alignments. along the way. So, you know, invest in it now. [00:41:01] And I'm more than happy, you know, we could even do group exercises, Jason. But probably the best way to contact me is I'm on social media you know, through the messenger and chats on social media or email. So, the email, it's a long one because my. My company is called E Revolution, which is Oliveri backwards. [00:41:26] So, yeah, so it's just Jo, which is simple Jo@ireviloution.Com. I R E V I L O U T I O N. Dot com. So it's super simple.  [00:41:41] Jason: All right, we'll throw that in the show notes, make sure people got it. All right Well, Jo, thanks for coming on the show. Appreciate you being here. And so how can people learn more that are interested about Flussos or this visual workflow tool. [00:41:58] Jo: Yeah, the easiest way there is jump on our website. [00:42:01] Sorry Flussos. com FLUSS OS dot com and Flussos is Italian for flow. So jump on there, book a demo and you'll most likely get my husband Stacey who will do the demo with you and you know, like go through the process of don't push back immediately. Yeah. Anyone who starts working on automated workflows, it's about adapting to a new mindset in the way that you do the do every day in property management. So, you know, be patient with yourself, be very deliberate and focused on going through a mindset. And I liken this to When we introduced, you know, property management platforms 30 years ago in the industry, and I was new then, so I adopted immediately, but I see all the people that have been in the industry failed to adapt, and they didn't hang around for long. [00:42:58] So we're going through that change that we did, but go in there, get help, don't do it alone. You know, it is difficult to create flows because you like engineering and architecture. So, is that a word? So yeah, go on to Flussos. com, book a demo let them know that you're, you know, with DoorGrow as well. Just say hi I'm with DoorGrow because we've got some special things for all the family at DoorGrow. So yeah. Yeah, you know, like, just do it. [00:43:27] Don't delay. Don't let fear get in the way. Don't let fear of your team not wanting it get in the way. You know, if you've got fear of your team pushing back,  [00:43:36] that's a problem. So yeah.  [00:43:38] Jason: Not sure what it sounds, but I can tell you, like, having gone through switching process software multiple times. [00:43:45] This one, we love. Like, we love being able to run processes on it. And once you figure it out, I really think it's super intuitive. At the basic level, it's drag and drop. It's really easy to use. And, yeah, there's a lot of complexity that can be added under the hood to really make things really well dialed in, but you'll get there.  [00:44:04] Stacey will help you. All right.  [00:44:06] Jo: He will.  [00:44:07] Jason: All right. Cool. Well, it's great to have you here on the show. Jo, thanks for being here on the DoorGrow show.  [00:44:13] Jo: My pleasure. Such a joy. Thanks, Jason. All right. Bye.  [00:44:17] Jason: Okay. So if you are a property management entrepreneur and you are struggling, you don't even know what the problem is, you're trying to grow your business, you're not even sure why, what is the problem? Maybe you think, "well, I just need more leads or I just need better processes or whatever it is that you believe." Get on a call with our team and we'll help you figure it out. And maybe you're not clear on what the problem is. [00:44:40] We'll help you figure it out. And maybe you're not even clear on what the solution is or where you're at currently and what your current situation is. You're like, "I know there's something off or it could be better, but I'm not even clear." We'll help you get some clarity on that and figure it out. And we're not going to try and sell you anything unless you need something. [00:44:57] And if you need something, then we're just going to try and figure out if you want it, you know, if we have something that could help you we're not we're not pushy salespeople. But we do love helping property managers. So check us out. You can go to doorgrow. com. A lot of people are like, what does DoorGrow do? [00:45:12] We grow and scale companies dramatically and quickly. And so if you would like to grow your business, you're tired of wasting time, trying to figure out what works, wasting time doing advertising, falling prey to a bunch of different marketers. And you want to figure out what is actually working to grow businesses? [00:45:29] We're helping people grow their businesses without spending money even on advertising. You're able to grow even faster by eliminating that stuff. And so we may be able to cut your ad budgets and increase the output and the ability to grow and add doors in your business. And so we do a lot of other stuff to consult property managers and helping them get things dialed in, reach out to us. [00:45:51] We would love to help you figure out how to grow your business. So you check us out at doorgrow. com. And if you are a frequent podcast follower or listener, we would appreciate it if you like subscribe and leave us some sort of review on whatever channels you're listening on. It helps us help more people and we appreciate it. [00:46:11] And that's it for today. Until next time, to our mutual growth. Bye everybody. [00:46:15] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:46:42] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

In this engaging discussion, property management growth experts Jason and Sarah Hull share their insights on the current economic climate and its impact on real estate. They explore the challenges of rising vacancies and lower rents while emphasizing the importance of empathy in tenant interactions. Jason and Sarah highlight that economic downturns often present unique opportunities for savvy investors. They encourage listeners to adopt a proactive mindset and innovative strategies to navigate the evolving landscape of property management.

Jason Hull and Sarah Hull, property management growth experts with over a decade of experience, dive into the transformative power of mindset in this discussion. They emphasize that a negative mindset can hinder growth and urge listeners to align personal fulfillment with business strategies. The conversation covers practical mindset shifts, the importance of embracing all emotions for growth, and breaking through limiting beliefs. Their insights provide a roadmap for revitalizing property management businesses by fostering a positive, growth-oriented mindset.

Mark DeHaan, a specialist from TenantCloud, dives into the evolution of property management software in this insightful discussion. He highlights how their platform simplifies operations for property managers, making payment collection and tenant screening a breeze. Mark discusses the challenge of financial management in the industry and shares how TenantCloud's integrations and user-friendly tools can streamline processes. The conversation also touches on the advantages of engaging with the DoorGrow community for further business growth.

As business owners, we often feel imposter syndrome or worry about our status. Have you ever wanted to elevate your image and be more relevant? In this episode of the #DoorGrowShow, property management growth expert Jason Hull sits down with Michael Sartain, CEO of Men of Action Mentoring to talk about how to make high-status friends and attend VIP events. You’ll Learn [03:27] How to Utilize Networking [19:03] Becoming High-Status Using Social Media [26:54] How to be Relevant [38:58] Social Media is Fake [53:21] Authenticity vs Effective Content Tweetables “You need to be the person who always solves problems for other people and ask for nothing in return.” “You're building a brand. Status is status.” “A lot of our beliefs that we're holding on to that are holding us back.” “You make millions of dollars from solving other people's problems, not by doing what you love.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Michael: Your ability to grow is based on your perceived status, your perceived trustworthiness, your perceived know how. Not your actual know how.  [00:00:11] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing a business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. [00:00:30] DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. [00:01:10] Now let's get into the show.  [00:01:13] So I have an awesome guest today. I actually joined his program just for kicks. This is Michael Sartain. Michael, welcome to the DoorGrow show.  [00:01:22] Michael: Hey, what's going on, man? Hey, I gotta be honest with you. Two years ago, I didn't know what doors meant and then I started hanging out with Justin Waller and he's like, "yeah, man, I have 300 doors." [00:01:29] I was like, "bro, what are you talking about?" [00:01:31] And then he's like, now he's got 400 doors. And I was like, "oh, it's like all these different properties." And then my buddy Myron he's got 17 homes that he owns up in Connecticut. He told me about, and I didn't understand how this whole thing worked. And then the property management side of it, like "my company, we're like, we're buying properties because we want to use the depreciation. And we need someone to keep, you know, these places rented, blah, blah, blah." And then the property management, I don't know that much about it. So that's why I was really excited to come on here and check this out.  [00:01:57] Jason: Cool. Well, yeah. And I didn't know very much about like maintaining a presence. [00:02:03] Looking cool, like actually looking cool on social media instead of just trying to look cool. And and so I've learned some good things by being in your program. So let's get into a little bit of background about you for those that are like, who's this Michael guy? And maybe how you kind of got into entrepreneurism and I think that'd be relevant to anybody listening. [00:02:25] Michael: So I'm originally from East Dallas. I grew up on the good side of the tracks and went to high school on the bad side of the tracks. And graduated from my high school, barely like did anything. It was not a very good experience. And I got into UT Austin because I was in top 10 percent of my class. [00:02:39] Went there four years, studied astronomy and business and then got out of there. And then I ended up managing a nightclub for a while, for a couple of years because MCI Worldcom and Enron had gone out of business. So if you know, UT Austin, Enron was like a huge supply of jobs once you graduated you know, as a Longhorn. [00:02:56] Once they go out of business, none of us can find jobs. I ended up working at a strip club for like several years as a DJ. And this is the first point in my life where I'm like, "okay, there's something going on here. There's things that I've been taught growing up, but there's something different now." Of course, I want to preface this. [00:03:10] By no means am I saying that people who go to a strip club or people who work in a strip club are indicative of the median of society. They clearly aren't, clearly are not. What I am saying though is that you can see the extremes in society when you go to places like that and from those extremes, you can see overt reactions. [00:03:27] One of the things that I do in my course is I teach how people can network, get invited where the cool kids sit like that phenomenon of where the cool guys are and the not cool guys, the hot club versus the not club that the club people don't want to go to, or the party everyone's trying to get into. [00:03:42] What is it that causes that phenomenon of popularity and status? There has to be something that can explain it. And so what I've been trying to do for the last 15 years is use evolutionary studies in order to figure out a way in order to do that. And so a lot of times when you do that, you know, you can see subcommunication between a man and a woman and you don't really know what's going on. [00:04:02] They have the internal focus of what's going on, but when you see it in like a nightclub or a festival or someplace like that, you see very overt communication. And from that, you can learn a lot of cool stuff. It's like watching, you know, crows you know, pick at a carcass versus watching a giant white tiger go kill a gazelle. [00:04:18] Like that is overt examples of predation that you can see and be like, okay, this is how biology works. This is how natural selection works, et cetera. And I know for your audience, you're like, "where the fuck's he going with all this?" Yeah. The reason why, just to explain. I got fascinated. I did seven years in the military after 9 -11. [00:04:33] I joined and I flew a KC 135 as an instructor navigator. And then I was I did counterintelligence for about the last two years I was there. And then, so, in that time period, I learned how a very structured business could work and like how accountability works. Accountability and leadership, I learned very much during that time period. [00:04:49] But at that same time period, I was also going out a lot and I was like very interested to me in like, what is it that caused certain men to be phenomenally good with women and get a lot of people to show up to an event and then what caused other men to just not get it. And I always, I also noticed that there was a very small group of men that got it. [00:05:05] And then a very large group of men that didn't understand this concept whatsoever. So I became fascinated with that idea of 2011. I ended up retiring from the military and I ended up moving to Las Vegas and this is the first time when I started going out to some of these nightclubs and these venues here in Las Vegas. [00:05:19] And I meet a lot of real estate agents. I meet a lot of accountants. I meet plastic surgeons, doctors. And it was very clear to me like that some of them got it and some of them didn't get it. I threw a real estate event recently where we took a blue heron home. And then we had a charity event for animals. [00:05:33] And while we're there, I invited every single female influencer in the city to show up. Well, these, some of these girls were interested in getting into real estate, but I just want you to imagine it was just like a regular real estate event that you have, except you're doing it for animal rescue. [00:05:47] So now all these people who are in real estate, mortgage brokers, et cetera, property managers like yourself, they would show up to this beautiful three story house. It was catered. It was beautiful. And then every pretty girl in the city in Las Vegas who wasn't working that night showed up to this thing. [00:06:01] So now you're drinking champagne. There's three times as many girls as guys. Some of you guys are listening to this and you're like, "okay, now I understand. I'm starting to understand what he does." You're able to create these incredible environments and in doing so, just imagine, everyone... I try to teach networking through events. [00:06:17] That's basically how I try to teach networking through small events at your house or large events, you know, like a CES conference. I try to teach networking through those mechanisms. And then I try to show how evolution created humans throughout history. Dr. David Buss writes in his book the evolution of desire throughout history. [00:06:34] The men who have worked in groups and in tandem with one another always had access to more resources and always had access to more women. And so that's the reason why, you know, I teach these concepts. And so what happens is that blue Heron thing that we did, the guy who ran it, he's at the forefront and he goes, "I want to just thank you guys for coming out here and helping me, blah, blah, blah." [00:06:52] He had endeared so much goodwill with every mortgage broker, real estate agent. It was really crazy. All these other real estate agents wanted to train under him. People started sending him business. His business blew up. Another example I give, that's Jeremy Green's name. I have another example of my buddy, Mark Pearlberg, who's one of those also in my program. [00:07:09] Mark is an accountant. Mark started to see the way that I would use zoom calls and on the zoom calls, Mark would go on and show. How he understood accounting backwards and forwards better than everyone else who was listening, he showed himself to be a subject matter expert in the zoom calls. He was hosting in doing so, just imagine Jason, like, you know, I don't believe accounting is your specialty, but if you listen to accountant at first, it's interesting, but after like an hour and a half, you get to the realization, like, "this is interesting, but I don't want to do this." [00:07:37] And then at about the two hour mark, you're like, "This is interesting. I don't want to do this. How much do I have to pay you to do this?" And so because what we did and he started hosting a podcast and because he started hosting these zoom calls with other professionals, now he tells me, he's like, "I actually had to slow down the podcast because I can't handle all the business that I have. [00:07:55] There's not enough of me. In order for me to be able to do this." And he works from home. He just, an incredible lifestyle that he's created. So when we go back to what we're saying before, you know, I learned initially, "okay, what are the mechanisms that cause people to be cool or not cool, to be popular, not popular, to be low status or high status?" [00:08:13] I learned that when I was working in Austin, you know, nightclub, I learned that when I was in the U S military, like what good leadership and bad leadership was. And then I learned it in the last 13 years here living in Las Vegas. And I took all those lessons and I, from the last say, 25 years, and I put them into a course called the men of action course and try to concisely take this 25 years of knowledge and put it into one space so that everyone can learn how to do these kinds of things. [00:08:35] Now, here's where it might be confusing for some of your audience, the mechanisms that men use in order to show status with women in order to date them and the mechanisms that men and women use in order to pitch an idea or to sell a product are the same mechanisms. They are the same. This is difficult. A lot of people don't grasp this. if you guys ever want to see a great example of this, great book you should all read is Oren Klaff's book called pitch anything. Listen to some of the words he uses. Jason, you remember eliminate neediness. [00:09:06] Do you remember that? Eliminate neediness. Where does that come from? Where does that come from? It didn't come from self help. Eliminate neediness is a dating concept. Okay? Avoid beta behavior. Do you remember? Oren Klaff says this in his book. He goes, "avoid beta behavior." Where does that come from, Jason? [00:09:21] That is a dating concept. So where do these things come from? At the highest level Jordan Belfort, he calls it goal oriented communication. So goal oriented communication is, "will you go on a date with me?" Goal oriented communication is, "Ken, will you invest in my project?" Goal oriented communication is, "will you come work for me?" [00:09:36] Goal oriented communication. I'm doing this because this is like the apex of community of goal oriented communication. All these places meet at the apex, and that is the understanding of basically Dale Carnegie's how to win friends and influence people, get people to talk about themselves. You can find common interests, figure out ways to break rapport, all these different things. [00:09:53] And like what I teach my clients, Jason, the number one thing I teach my clients when it comes to high stats networking is you need to be the person who always solves problems for other people and ask for nothing in return. A great example is, do you remember Harvey Keitel in the movie Pulp Fiction? [00:10:08] You remember he's the wolf? Do you remember Pulp Fiction? I haven't seen Pulp Fiction. Okay, so tonight you're going to watch Pulp Fiction. Every single other person watching this has watched Pulp Fiction. [00:10:17] Jason: I know, everybody else has watched it but me, so.  [00:10:19] Michael: There's a point, there's a point where they have to clean up a dead body and they have to call this guy named the wolf and he just, he fixes things. [00:10:25] He's a cleaner. The wolf shows up in his Acura NSX, it's Harvey Keitel and he just fixes things. He goes, "are you going to listen to me or do you want to go to jail?" And he does, he just fixes everything. That's what I become. I'm the guy who fixes things for other people. I have a bunch of friends. I help them find people for their sales team. Most of my friends have met their boyfriends or girlfriends through me. I help people find their employees. I'm the hub. I'm the hub of the social wheel. And that's what I teach you to do in my course. If you cannot replace your social circle, your girlfriend, or your job in 15 minutes, you don't have enough abundance and I need to teach you how to have more abundance. [00:10:56] And so how do you do that? There's just certain mechanisms that people who have an abundance mentality and understand networking have, and when they use those techniques, then they can have anything they want. They get into any door. So another example, Jason is like the guy who goes to the Tai Lopez conference or the Taylor Welch conference or goes to see Cole Gordon or goes to see Wes Watson or goes to see whoever. [00:11:17] The guy who is like, "Hey man, thank you for your time." The one who like goes and pays Patrick bed David for his counseling. And then there's the guy who Patrick Bet David who goes to see Patrick David for his counseling. And then Patrick David was like, "Hey man, can I come visit you and hang out? Come meet my wife. Let me take you out to dinner." Does that make sense? There's a mechanism you'll see, like with a lot of people have asked me this before. Why is it that, you know, other people are like paying to listen to Justin Waller speak, but like Justin Waller and I are like close friends? [00:11:42] Why is it that other people like buy Rollo's book, but Rollo is one of my best friends? Why is it like all these other people call me and I'm not trying to say this to brag, but the reason why I'm trying to say this is there's a status line that you get to where you're a customer, and then you're his friend. [00:11:56] How do you cross that status line? This is such a key for those of you who are like, trying to get into sales or trying to understand networking. It's just like, I'm paying this guy, like how much, like I'm paying Tony Robbins. I'm a customer. I'm customer. Now Tony's like sending me messages on my birthday. [00:12:09] What is that status line? Some people's like, "well, you just need to have more money." And I'm telling you that is not what the case is. That's definitely not what the case is.  [00:12:15] Jason: Who would want to connect with people that they're only connecting with you because of money? I mean, that'd be a really shitty reason to be connecting with somebody.  [00:12:22] Michael: In the beginning, you will. But after a while you learn, whenever I go up and talk to my favorite influencer, let's say I paid for his coaching program is my voice cracking or my eyes getting big is my vocal tonality changing because I see this person as high status. [00:12:38] Am I dressing too fancy to try to show off? Am I doing too much or am I just like just the normal dude? I am. Oren Klaff, one of my favorite YouTube content creators. I don't know if you are not Oren Klaff. I'm sorry, Orion Terriban. All right. His name is Psych Hacks. Well, I had him on my show a couple of days ago. [00:12:54] He kind of converges behavioral economics with evolutionary psychology. And he basically talks about the sexual marketplace as far as economics is concerned. Okay. Really great person. Have him on my show. Ask him a bunch of stuff during the show. One of the things I talk about is like, "Hey, Orion, I know that you do some sales stuff, some coaching stuff. If you want my help, I'll help you how to, you know, put out a low ticket offer, high ticket offer, how you can like buy back your time." he's like, "yeah, you know, I can't scale myself that much." I was like, "okay, so you're going to read buy back your time by Dan Martell." [00:13:21] And then I gave him a bunch of books, you know, that would probably help him. And then at the end, I was like, bro, anytime you want to call me and you ask me about any of this stuff, I'll help you. The guy who has the world, you guys look it up. The guy with the world record in the high jump on planet earth is a guy named Darius Clark. He went to Texas A& M. He's the leading scorer in slam ball. Have you ever seen slam ball, Jason? Remember the trampolines and the basketball, they go dunk on each other. Anyways, I bumped into Darius at a slam ball game. We started talking and I'm, and then Darius is like, "Hey man, I want to level up my social media." [00:13:50] And I'm like, "Darius, let me figure out ways that I can help you level up your social media." So it's like one guys are like a professional athlete. Another guy's an accountant. You might be saying like, "why is it you're able to do all these different things?" And the reason why is because these are evolutionary problems. [00:14:04] These are evolutionary challenges that all men we're looking for. There are three things that really differentiate men from women. Three massive things. There's more than three, but these are the three biggest ones. Jason here. Number one, this is the most obvious one. It's upper body strength. Men are about two standard deviations stronger than women as far as upper body strength, meaning the medium grip strength for a man it puts them in the top, you know, 98 percent and top 2 percent of women. Makes sense.  [00:14:27] Jason: Yeah. Which also throws off our balance is higher. Yeah.  [00:14:31] Michael: Correct. Also. Yeah. It also, there's a reason why some of the reasons why men live shorter lives is because they keep their weight up here around their waist. [00:14:37] Whereas women keep it below their hips. And that's really, it's further away from their heart. There's a couple other things according to that now that's the first thing. The second one is a variety of sexual partners. Men are again, two standard deviations. Yeah. Far more like meaning the median man is interested in more women than the other way around but puts them in the top 2%. [00:14:55] But the third one, and this was a really interesting one and I knew this one, but it was Tai Lopez I was at his house last Wednesday. And he was explaining this, do you know the main thing where women just do not care that much about at all? But men are obsessed with, you know what it is? It's in your title. [00:15:09] No, it's in your title.  [00:15:10] Jason: Let's see, friends, high status, what I don't know?  [00:15:13] Michael: Status. Women in general do not care as much about status as men do, meaning women don't kill each other over status as men have been doing for the last hundred thousand years. So in fact, Dr. Buss, women care about men having status. [00:15:26] Jason: Women care about men having status.  [00:15:28] Michael: Women care about the men that they're with having status, yes. Yeah, okay. Yes. I see. Meaning they care about status as an object to obtain, but not as a something for themselves. Or rather, if you've ever, if you've ever lived on a military base, it's one of the strangest things. [00:15:41] Whoever the base commander's wife is, she's like the leader of the wives. It's so weird. She did nothing. She didn't go to officer school. She didn't do shit, but because she's married to the 06, the base commander, whenever they have engagements, she is... it's so funny. Anybody who's been in the military, you know, this is true. [00:15:58] Whoever the base commander's wife is. She's all of a sudden like the leader of all the events, even though why? Because she's married to the base commander. That's the way it works. So men, women in general in gendered into themselves, don't care as much about status as men do men severely care about status far more than women do. [00:16:16] And so because of the, these concepts, that's why you'll see like with a lot of the stuff I'm saying when it comes to sales, this is for men and women, but when it comes to dating, women do not sit there and have to show their status in order to attract men. But the other way they do. Does that make sense? [00:16:29] Yeah. And that's why it's like an important differentiation to make. And that's one of the other things I teach in my course. Like when you also, when you're selling to men versus women, it's something that you need to understand. You don't necessarily need to sell to women based on status. Like how, "Hey Sherry, how'd you like those big shoulders to show off those muscles to get those guys?" No, they don't. It's that's a status thing shoulder to waist ratio is like a male strength machismo testosterone status thing that women just aren't as interested in, you know, so there's just interesting concepts like that. [00:16:59] This divergence innate differences between men and women and where do we find these differences? We find them in evolutionary studies.  [00:17:05] Jason: So I think it's really interesting what you talked about earlier. You mentioned like this gravitation towards basically what works, right. And we see this everywhere. [00:17:14] Like I've been in lots of different programs. I've worked with lots of different mentors, coaches, read lots of different books and I'm noticing more and more I evolve as a human being. I'm noticing more and more parallels between the best ideas. Like I just read a book on kids. It was like how to talk so kids will listen and how to listen so kids will talk. And it's probably one of the best communication books I've ever read. Like anybody could learn from reading this book because to some degree, we're all little kids in bigger. [00:17:44] Michael: Even without kids.  [00:17:45] Jason: And also I was like, this is brilliant, like self talk like psychology even in this book. [00:17:51] And I'm like, this could be applied to so many different things. And it talks about empathetic, like being empathetic in your communication. I'm like, this is brilliant. This will work so effectively for sales or for anything. And people think, "oh, it's for kids." Right. And so what works works. [00:18:05] And I read another book, something about relationships by David B. Wolfe. It was a really good book, and this was for grownups, but there were so many parallels between these things. And you had mentioned also with dating and you know, for example, sales really, there's so many parallels between going out and trying to get clients and trying to get dates. [00:18:27] Michael: The higher you go, they're not parallels. They're exactly the same. When you get to the top, they're exactly like what I'm saying is when you get to the top, meaning like Hugh Hefner, like when you're at the top and then you just see, it's just a total presentation and it's nothing but just showing status. [00:18:42] Oh, it's the same thing. It's the same. I bought a Tesla that like Playboy is a brand. Tesla is a brand. You start to see they're doing the same thing to your brain.  [00:18:51] Jason: So for the business owners, listening to this, who are not trying to be Hugh Hefner. Right. They're not, and maybe they're married like me and they're not like trying to get women, but they do want to increase their sales. [00:19:03] They do want to increase their status and they want to figure out how to attract more business. What are maybe some of the things that they could do to be more attractive to the real estate investors that they're trying to get as clients?  [00:19:18] Michael: Yeah, I will tell you the first thing is you need to be a way more cognizant of how you are perceived socially and for a lot of people, one of the things you have to understand is the more things become digital and the more your image can be spread across social media platforms, the less your actual merit of your business matters and the more the perception of your business matters. [00:19:40] Jason: Yeah. How do they get an accurate view of how they're perceived?  [00:19:46] Michael: You could ask other people. I mean, generally the market is going to tell you, right? What is the price of of a commodity? The market's going to end up telling you right. In a free market economy, but it's like when you make social media content, you need to make them the content to market your business in a sexy, fun way that catches people's attention, but it doesn't have to be extremely representative. And I know this is really hard for a lot of people to do because they're like, "no, I'm just going to be myself and make content that feels organic." And I'm just telling you that doesn't work. [00:20:14] I don't care what Gary Vanderchuck told you. That is not the way the world works. Everyone else is stunting. Everyone is using FaceApp and Facetune. All these other people are just showing images and pictures of the best parts of their life. I post on social media all the time. I did not post anything about me feeding my cats this morning. [00:20:30] Like, the people want to see the cool stuff. That's just generally the way it is. So, you're, the way you are perceived on social media again, that's what we, you know, Men of Action, our group, is when you're in a community that gives you accountability and feedback to let you know, hey man, this is not a good post or this is a good post. [00:20:45] When we are on Instagram specifically instagram trades, a currency and that currency is called status. That's all Instagram is. Facebook is not like that. By the way, you guys will notice for those of you do any kind of marketing, Facebook is going to work really well for your 38- 40 year old audience and older. [00:21:01] And Instagram is going to work for your audience below 38 to maybe 28 and then maybe to 25 and below 25, it's going to be TikTok. And you'll notice, depending on which audience you're trying to get to, that's where you're going to see the most prevalence on those different platforms. Also, you're also going to see the most politically progressive of those platforms will be TikTok and the most politically conservative all those platforms will be like Twitter or X. So you, these are kind of the things that you have to learn. What you need out there is a perception that people have of your business and you have it as an entrepreneur. So you need to be trustworthy. You need to seem like, you know, more than everyone else, like you're a subject matter expert and you need to seem extremely motivated. [00:21:40] And in doing so as well, when you show images of your business and you personally, you need to show relevancy, competency, access to scarce resources, and social proof. Those are the things that will help. So what I mean by social proof? Other people in the industry following you on Instagram is a great way to almost look like a testimonial or maybe they leave comments. [00:21:59] That's a great way to show social proof, relevancy. Are you trying to use banner ads from 25 years ago? Or you're like, "Well, I'm still using email blasts." Okay. If I'm talking to a guy in real estate and he's telling me about email blasts, I know he's not relevant anymore. If I'm sitting there talking to stuff, if that's all he's talking about, right? [00:22:17] If he's sitting there being like, you know, he doesn't use Instagram, but he's got an SEO guy. I'm like, okay, he's not relevant anymore. He doesn't know. He hasn't changed things. But when I talked to a guy and he's like, "yeah, what I did was I started a podcast and in my podcast, I do 20 minute interviews with different people using restream. And then I have a guy come through and make clips and then I have, and then the best clips I end up promoting those clips on Instagram or using meta. Facebook Ad manager, meta ad manager, and in doing so, then I make the best ones and I turn them into advertisements and I put a CTA at the end." I'm like, okay, that guy's relevant, that guy gets it. [00:22:49] Jason: Then we're relevant here at DoorGrow.  [00:22:51] Michael: What you're doing is extremely relevant.  [00:22:52] Jason: If they have an AOL email address, they're like, "what's your email?" [00:22:56] Michael: That's exactly, it's not relevant.  [00:22:57] "It's aol.Com." [00:22:58] "I have a Facebook, but I don't have an Instagram." You're just not relevant. Like I can tell you're not relevant. When people are like, "well, my audience isn't on Instagram." It's like, it doesn't matter if your audience is on Instagram, you're trying to grow your audience. And by the way, the market will tell you what it wants. And every day, I'm sorry for those of you who don't want to hear this. Every day, each one of these platforms becomes slightly less relevant. Okay? [00:23:19] TikTok is on its uprise right now. Instagram is becoming less relevant because of TikTok, Rumble, YouTube, and Facebook to a certain audience is also already completely irrelevant. You'll see women below a certain age do not have a Facebook, but they do have an Instagram. [00:23:32] So the answer is to have all of them. All of you should have, you should be making 30 to 90 second content, the up and down type of content. Not landscape of profile content. You should be making that and it should be going on Snapchat. It should be going on X. It should be going on YouTube. It should be YouTube shorts, TikToks, and Facebook and Instagram reels. [00:23:50] It should be going at all those different places. You can use HubSpot or some other platform in order to post that content. And the content doesn't just have to be clips that go viral from podcasts. You can do man on the street videos. And here's a big one. All of you can do this. You can do reaction videos. [00:24:04] All of you can do reaction videos. They're so easy to do. And by the way, you don't even have to like, you're just like, "Michael, I don't know how to use OBS and I don't know how to do a reaction video." All you have to do is sit like I'm sitting right now. I'm in my den. You know, obviously I put some soundproofing behind me, but I'm in my den, I got a big ol ring light in front of me, and somebody comes up to me and goes, "Michael, what do you think about the Trump assassination attempt?" [00:24:23] Or "Michael, what do you think about, you know, Kamala Harris or whatever?" And I'm like, and I just turn my camera like this, like I'm talking, "Man, I'll tell you what I'm thinking. I'm thinking, blah, blah, blah, blah, blah, blah." And you just say, and as soon as people watch the video and they're like, "This guy's about to tell me what he's thinking." [00:24:35] Then everyone will watch. And then some of you are listening right now and you're like, "I'm just a property manager. I don't want to talk about politics. Really go watch Ryan Pineda. Go watch Bradley, go watch Codie Sanchez, go watch Tom Bill. You go watch any of these guys who are crushing it in their fields. [00:24:51] They give their opinions on everything. Did you guys hear Alex Hormozi now talks about dating? What? Yeah. You're building a brand. Status is status. Like nobody cares. This is the other thing, Jason, a lot of your clients, and this is something I've talked to you about, and everyone in my program hears me talk about this ad nauseum. [00:25:08] Is the concept of like, I'm afraid that I'm going to post the wrong thing and nobody holds you accountable for anything you have to say, like, I was just looking at a video of Kamala Harris at a P Diddy party, walking around with Montel Jordan. No one seems to care that ever happened. No one cares about Joe Biden talking about, "I don't want to send my kids to school with the monkeys." [00:25:26] Nobody cares about it. No one cares. Like you said, like Donald Trump had sex with a porn star while his wife was pregnant and they brought it up during the debates and no one cares. Literally one of the most popular movies of all time The wolf of wall street is a about a man who did 15 months in prison for securities fraud, punched his wife in the stomach, kidnapped his own kid, did quaaludes and slept with prostitutes, and then afterwards, he is one of the top sales trainers in the world today. But you guys think anyone cares. Caitlyn Jenner runs over someone, kills them, and then four months later is named woman of the year. But you're like, "Michael, I'm a property manager. What if I post the wrong thing?" Here's another thing, Jason, and this is a poor reflection on humanity, but it's absolutely true. [00:26:09] If you get popular enough, they will forgive you for anything. And if you don't believe me right before OJ died, I had a conversation with him and they had offered him millions of dollars to do a fantasy football podcast, and I was like, OJ, what about those people you stabbed 56 times? Nobody cares. So many of you are watching this right now and you're like, you have 400 followers on Instagram and you're like so worried about posting the wrong thing, bro. [00:26:32] You don't have 400 followers on Instagram. You have four followers on Instagram and one of them's your mom. No one cares what you're doing. Most of you on social media are irrelevant and because you're irrelevant on social media, in reality, you're invisible. Listening to this, when you ask me what the advice is, your job is to become visible. [00:26:49] Some of you will be offended by what I say and the rest of you will be successful. You've got to decide which one you want to be.  [00:26:54] Jason: So I'm going to play devil's advocate for a second here, right? A lot of property managers, they think "I'm going to go start posting about property management. And maybe I'll get some investors that want to like work with me." [00:27:06] And so they start posting property management with this false assumption that people really care about property management, right? And so the analogy I'll usually share with property managers is I'll say, "how many plumbers are you following on social media?" And they'll say, "none." [00:27:23] "Why?" I said, "they want your business. Why aren't you following them?" And so there's this false reality that these social media marketers will sell to property managers. They're like wasting their time. And some of them spend a lot of money and time with these social media companies, wasting time promoting their property management business on social media, when nobody gives a shit about property management, even their clients don't wake up in the morning and go, "man, I'm thinking about property management." [00:27:50] Jason, what should they be doing instead?  [00:27:52] Michael: Yes. Jason you saying that just got me. I want someone who's watching this to do this and then tag me in the video when you do it. Jason, as a property manager, do you ever have nightmare tenants?  [00:28:03] Jason: So to be clear for those listening...  [00:28:05] Michael: yeah,  [00:28:06] Jason: I'm not managing properties. I'm coaching property management business owners, but they would say, "yes," they have nightmare tenants. All the time.  [00:28:12] Michael: Do you ever have nightmare vendors? Like guys who come like when I say vendor, what I mean is the plumber, the carpenter, the guy who comes...  [00:28:18] Jason: Yes, they have problems with vendors constantly, they have nightmare owners. [00:28:21] They're managing properties.  [00:28:22] Michael: What about, well, I wouldn't do nightmare owners cause you're trying to get business. I wouldn't talk about nightmare owners. What I would talk about is. I would start off a clip just like this. "I had a nightmare tenant. This guy was destroying," and then it would just show pictures. [00:28:34] "This guy was destroying everything in the place. I swear. He didn't know how to, he couldn't aim and hit the toilet. He has just destroyed the place. And this is what I did to fix it. And here's three tips for you to deal with a nightmare tenant." Viral. Yeah. Viral. Not only are you viral. Everyone's coming to you. [00:28:52] It's like, "man, I don't want a nightmare tenant. I just bought this two bedroom, two bathroom. I don't want a nightmare tenant. I'm going to go do what he does."  [00:28:59] Jason: I don't want it to be a meth house eviction. Like, yeah.  [00:29:02] Michael: Yes. Yeah. You know what i'm saying? Like that's what I would do. I would go over like what are these and because what you're going to do is what are the biggest fears of the people who are hiring property owners, my nightmare tenant, my tenant who doesn't pay. Like those kind of things, and I would make content. What are the three steps that I did to do with the five tips that a lot of people's in this place don't do right? I would make content like that. And you could do opus there's these ai software apps that'll basically take the clip and then they'll just inject B roll that fits whatever the words you're saying. [00:29:33] You don't have to hardly do any work when you do it and then all of a sudden it's like, "it was a nightmare. This guy's made my place look like a roach house. Roach infested." And then it'll actually pull up an image like a whatever, a stock Shutterstock image of a roach infested home, whatever. [00:29:47] Jason: Now they're using ai. Even I'm seeing a lot of AI images Just flashing. Yeah. Yeah. Or, yeah. Correct.  [00:29:51] Michael: It could actually illustrate using artificial intelligence, illustrate the image for you. You could actually do that. So you don't have run into any copyright issues. Right. Or any permission issues. [00:30:00] There's just so many ways to do this. But what are you doing? You're showing relevancy and competency. You know how to use Instagram. You know how to create a clip using artificial intelligence. You have good audio. You have good lighting. You're showing relevancy. You're showing competency. You're showing high intelligence. [00:30:15] You're showing high social status. And then in the comments, you're like "LMAO." Like people are laughing my ass off. "This happened to me." "Oh my God, Jason, same shit." "100 percent true." And now I have social status. I have all these things. Why? Because I made some content that was engaging about something that is incredibly unsexy, which is property management. [00:30:35] That's how you do it. What are those ultimate fears that your prospective clients have? And I would just do nothing but make content about that. I have a friend of mine, FedEx fearless. His name's Bismarck. And this guy, he goes, "these are three reasons why you are ugly." And I'm like, "what?" [00:30:48] And like, he really goes after people. "This is the reason why your girlfriend is cheating on you right now." And everyone just, I'm like, "what?" And I don't want to watch, but I'm like, I need to watch this video.  [00:30:57] Jason: What's going on there? Yeah.  [00:30:59] Michael: It's so great. It's so great. " No, Michael, you need to be authentic with your social..." no, you don't. You don't need to be authentic. You need to capture people's attention. You need to be attractive. Your primary job is to be attractive on social media. Now what happens is now you got them with the hook, "Here are the top three things that I do to deal with this horrible tenant that I have" And then when they come in the hook now throughout there you give those three, explanations But you also throw in a little piece of advice that shows just a little humble brag that shows "In my 27 years of property management, this is the thing that I've learned." [00:31:30] Okay, little humble brag. And at the end, it goes, "if you want to learn more, comment, the word guide below," or if you're on YouTube, you'd be like, "go down into the description and click the link. And then blah, blah, blah." And it just ends up right down your sales funnel, maybe to a low ticket offer, maybe an ebook that you wrote something like that. [00:31:45] And the next thing, you've 10xed profits. You've 10x revenue. You're selling a course on property management while writing a book on property management, while having a podcast on property management, while being a property manager, all of it at the same time. And then you got to hire a new accountant because you got too many write offs. [00:31:59] Like you don't have enough time to pay your taxes. You got to get too much money. That's it. That's how this works. And that's about what I just explained to you. It's just the difference between getting it and not getting it, being relevant and not being relevant. And so a lot of people, what they're, they listen to me and they always make me out to be the bad guy because cause what I do is I tell people, no one cares about you. And no one likes to hear that. They like to think that the rest of the world cares about property managers. But like you said, no one's following plumbers. Right. But if I was a plumber, I would do the same thing, "man, I walked into this house and this toilet had exploded and just have an image of it." [00:32:30] And it'd be like, "okay, I need to hear what this is." "And then a monster crawled out of the toilet." I'm just kidding. And like, I would just, that's what I would do just to keep people's attention.  [00:32:37] Jason: So for those listening, can we qualify you a little bit related to social media, because you've got a good following? [00:32:43] You've got a sizable business because people listening if they don't know who you are, I want them to recognize you're very qualified to talk about this. Not so humble brag about yourself for a second.  [00:32:55] Michael: I have a men of action. We have 1600 clients that have gone through there. [00:32:58] 200 video testimonials if you go on the school server. And also we have a free community a free school server. What's about 43-4,500 guys in there. You're welcome to message. One of the things that I've told people is that if I join a group and they tell me not to talk to the other people in the group, I know this is a scam. [00:33:12] You'll notice sometimes with MLMs, you'll see that. I implore you to talk to anyone, any client that's ever gone through my program and they will tell you how incredibly satisfied they were. Also you, Jason, I'm sure you've seen my course is extremely comprehensive. It's about 65 hours long. That doesn't even include the live calls. [00:33:29] And then also there's a book, there's a required book list that you have to read in order to go through the course.  [00:33:33] Jason: I'll tell you right now, like an eight figure business for you.  [00:33:36] Michael: Just today, we've done eight figures in total, but as of this month, this is the first month we'll recross the mark. [00:33:42] It was what? 833 a month or something like that. We cross that this month. So that's about, yeah. So we're doing about a little bit under eight figures in revenue per year.  [00:33:50] Jason: This is more than any property managers probably listened to my show. So just for perspective. Okay. Yeah. Got it.  [00:33:57] Michael: Yeah. I mean, because coaching is scalable. [00:34:00] That's the reason why. And like the other thing I want you guys understand is a lot of people got into real estate because they were trying to find a scalable way of making income and they're using you to make their lives scalable. So if you guys read, buy back your time by Dan Martell, they're paying you to buy back their time as real estate owners. [00:34:15] That's what their job is. And essentially you're going to eventually do the same thing. You're going to pay someone to buy back your time from them. So the main difference, and I'm sure many of you entrepreneurs already know this, but. When you start off in the workforce, you are trading your time for money. [00:34:28] You're working at Chick fil A or McDonald's and you're being paying an hourly salary later on. You're trading your money for time. I pay one guy. He comes into my house. He turns on my computer, he turns on my camera, he turns on my lights, he sits me down, and then he just starts yelling at me to talk about certain subjects, and I have no idea, I'm just like, drinking coffee, and I'm like, what up, and he goes, "what do you think about this?" And I'm like, "oh man, let me tell you something, and then they record it," and then it's just a reaction video, and I do nothing. [00:34:53] I pay to get my time back. I have several editors that live in Romania and Nigeria and all these, because I don't want to edit videos anymore. I used to be a video editor and a videographer. I don't want to do it anymore. I pay one place to do the live editing for my podcast. I don't want to do that anymore. [00:35:07] I pay to get my time back. For those of you who are considering hiring a personal assistant, once again, highly recommend Dan Martell's book, Buy Back Your Time. In the book, he talks about taking your yearly salary and divided by 8, 000. And that's what you pay the guy hourly. Take your yearly salary, how much you make in a year, your yearly income divided by 8, 000. [00:35:24] That's it. They go over the reason why, but it ends up becoming like a 40 hour work week. You end up paying him one, you pay him half of what one hourly wage for years. So if your time is worth a thousand dollars an hour, you might pay him 500 an hour to get certain things done for your life. And one of my favorite sayings in that book is something done 80 percent right is 100 percent awesome. [00:35:43] And like, it was one of the hardest things to give up. The guy who does my timestamps, that was really hard. I love doing timestamps because timestamps were giving me clips and those clips would go viral and the virality would make me money, but I had to give that up. And eventually you're going to give up all these processes. [00:35:57] Another thing I'll explain for you guys who are entrepreneurs, one of the greatest tools you will ever find is an app called loom. Look up loom. What loom is allows you to make videos, but the video it's like, it's showing the screen on your phone or it's showing the screen on your computer while they're listening to your voice and you send it to your person. [00:36:12] So like, for instance, I do mass invites for certain events that I do. So I'll go on loom and I'll have a guy, maybe he speaks you know, Farsi or maybe this guy speaks like his English. Isn't that great? What I'll do is I'll go through my invite slowly and I'll do it like for 30 minutes, I'll just do invites and I'll show so he can see what it looks like. [00:36:28] And then I send it to him and then he looks at it and he has no questions. And my invites are done like that. Loom is one of the greatest way of passing along SOPs to people and then using them in order to buy back your time. So understanding all these concepts, it makes you more relevant, makes you more competent. [00:36:43] It gives you higher status. It gives you more access. And these are the things that you're looking for. In any walk of life, but especially in something like property management and you guys also understand as property managers Your job isn't sexy So what you have to do is you have to show the sexy parts of your job, right? [00:36:57] When I my favorite one are accountants and dentists. They're not my friend my friends who are dentists who know what they're doing, they show the fucking horror job teeth, You know car accident, messed up teeth, meth addict, whatever, and then they get the teeth back to 100%. And like me, as someone who doesn't care that much about dentistry, I'm just like staring like, "Oh my God, that was incredible." [00:37:17] Yeah. what you do is you figure out people's primary driver emotion and their biggest fear. And then from those things, from the primary driver emotion and their biggest fear and from those things then you make your content attacking those primary driver emotions and those biggest fears, okay. And when you do so it doesn't make any difference if you're an accountant It doesn't make any difference if you're a property manager doesn't make any difference what it is that you sell people will watch and they will be obsessed. [00:37:42] My brother, he watches videos of horseshoes. They basically, you know, they shave off the end of the horse's hoof and then they put the shoes on. He said it's like the most relaxing thing in the world to watch. And I wouldn't even think about that, but why is it? It's like something we don't even think about that much, but it's pretty amazing. [00:37:56] Like when you see, it's like very relaxing to watch stuff like that. You can do stuff like that.  [00:38:00] Jason: There's a guy that's viral for just, he finds distressed houses. And he just cleans up their lawn and the sidewalk. He's like, "Hey, could I mow your lawn? And it's like relaxing to watch the transformation." [00:38:12] Yeah.  [00:38:12] Michael: Another one that's great was if you guys watch the early Ryan Pineda stuff, what was he doing? He was flipping couches. He would find crappy couches, clean them up, and then he would sell them again. And he made a living from flipping couches. There's just all these different things. And like the concept of it sounds so boring, but I want to watch someone do it. [00:38:28] Right. It was the one where you'd buy those storage units and then you'd see whatever's in this. Oh, I forgot what that was. It was pawn shop, pawn stars or something where the people would buy storage units and open up in there. And there's like, sometimes there'd be nothing in the storage unit. Sometimes there'd be like a dead body in there or some crazy shit. [00:38:41] Like they find like a skull and like all of a sudden. Bag full of money. Yeah. Yeah. By the way, you guys know the producers were putting that bag of money in there, right? Like that wasn't real. That wasn't real.  [00:38:52] Jason: Reality TV isn't real either. You like to say social media isn't real and that's okay or something. [00:38:58] Michael: So rule number four in men of action is social media is fake and I'm okay with that because the money's real. And the world isn't fair. And I'm okay with that.  [00:39:05] Jason: Yeah.  [00:39:06] Michael: The world isn't fair and I'm okay with it. Rule number four in a, in social and of action is about acceptance. It's about accepting the world the way it is and never being a victim. [00:39:14] It's sure things are hard for you, but you're never a victim. You might be too short. English might not be your first language and you're having a hard time speaking it. You might be born poor. You might be born with some kind of ailment or disability that you feel like holds you back, but that's where you are. [00:39:27] You start from where you are. And then you create from there. Okay. You were saying something before about how you notice like all these books kind of converge in to the same place, three books that have nothing to do with each other, but it's the same concept. Ready? The power of now by Eckhart Tolle, the subtle art of not giving a fuck by Mark Manson and sapiens by Yuval Noah Harari. [00:39:45] You're like, wait a second. It's all the same thing. It's all the same. It's all this. I get to choose how react. I get to tell myself stories that change my behavior. It's all three of these books that have nothing to do with each other end up being the same book, not exactly the same book, but similar books. [00:40:00] Because once you get to the highest levels of enlightenment, transcendence, goal oriented communication ends up being the same thing for everyone.  [00:40:07] Jason: There's a one of my favorite books is by Byron Katie called Loving What Is. And basically, she takes you through this process of just asking yourself these four sort of questions to challenge your current view of reality. [00:40:21] And it takes you out of this victim sort of view. It's very much like cognitive behavioral therapy, maybe, or something like this, right? Yes. Or CBT or something. But yeah, so asking this question, is this belief that I have actually true? And a lot of our beliefs that we're holding on to that are holding us back. [00:40:36] And like, if we're not getting results in life, it's because we currently have beliefs that are not working for us. And so, if you see people that things are working well for them, even though you think, like, somebody might be watching right now going, "Michael is completely full of shit. He's throwing out all these crazy stuff and he's, he worked at a strip club" and somebody's like, so against that or whatever. [00:40:56] They're like their own stumbling block and they're in their way and they won't pay attention to the truth or the things that you're sharing that are good because they're so stuck on everything in the universe having to look a certain way that they are not even open to receiving more, they're not willing to challenge their own thinking. [00:41:13] They're not going to progress. They're going to stay stuck.  [00:41:16] Michael: They identify more with their identity than they identify with success.  [00:41:20] Jason: Yeah. Good way of saying it. And I love how you talked about kind of these currencies. One of my mentors in the past was Alex Charfen. And he's from here in the Austin area as well. [00:41:30] And he was talking about time, energy, focus, cash, and effort. He calls the five currencies. And Hormozi went through Alex Charfen's like coaching with me. I met Layla and Alex in this. And one of the things that I then saw Alex talk about these currencies. But what I thought was interesting is Alex said the most significant of those five currencies in order to scale and grow your business is focus. [00:41:52] It's the most important to scale, grow a company. And then Dan Martell, I once saw him teach this framework that was, it was like about the power of one. He's like, "the most effective business is a business has one sales funnel, one product, one..." it was like all ones, like, And I see property managers, a lot of times they'll try and like start five different businesses. [00:42:14] They're like, I'm going to start a cleaning company, a maintenance company, like all these other things.because they're complimentary real estate brokerage. And then they wonder why none of them are growing because they lack focus. And so all these things kind of converge, making sure that we have focus. [00:42:28] You also mentioned Dan Martell, who I think is a brilliant entrepreneur, he generally was coaching like software companies, SAS companies to help them grow and scale, but his stuff's applicable to coaching businesses. I've noticed it's applicable to anything because the principles are valid. [00:42:44] And one of the things I've had my clients do to get them to that next level, to basically get their time back is to have them do a time study to where they become accountable for their time, which things are positive and which things are negative, like plus or minus, which things give them energy in life and which things take it away in their own business. [00:43:00] And I have them do this like usually once a quarter. And when I did my first time study, I realized I was doing like four hours of podcast production in a week. It all added up and I was like, holy shit. So then I just hired a company to do it. It was a no brainer to let that go because it was stupid at that point for me to hold on to that once I could see that challenge. [00:43:20] And you mentioned loom, awesome tool for like one of my favorite tools, like it, which is next level. It's like loom, but it's Wistia's video recorder. It lets you actually record the screen and yourself. And then after the recordings made. You can then have it mid recording. You can switch which parts are showing and have segues between the two. [00:43:42] And it's super fast. It's like super cool. But we use tools like that.  [00:43:46] Michael: Productivity. Yeah, definitely.  [00:43:47] Jason: Yeah. So, I love all these ideas for collapsing time. Michael has dropped several awesome tools, knowledge bombs, ideas for those that are listening and also how to leverage content social media wise. [00:43:59] So what you know, if we were to bring this full circle what would you say is the most important thing that maybe business owners or property managers could be doing to scale and grow their business?  [00:44:13] Michael: Right now? Again, one more time. It is: understand, your ability to grow is based on your perceived status, your perceived trustworthiness, your perceived know how. Not your actual know how. Like, I can tell you so many guys that I know that are real estate experts on YouTube. And then I have my friends of mine that are real estate agents. And they're like, "that guy doesn't know shit." And I'm like, "no, he's coaching the white belts." That's the why, the reason why he says the things that he says. [00:44:39] And they have a hard time dealing with it. So, understanding that concept. And then. You have to leave yourself. You have to subvert your own ego, go on places like TikTok or Instagram places you'd never think to go to, and then look at who's going viral, who's in your exact industry, and you're going to need to take pieces from what you see. [00:44:56] Like, what are the kinds of videos that do really well? And you're going to be able to find those very quickly. You can literally right now would go on Tik Tok and look up property management and you'll find a bunch of videos, like just pick the ones that go the most viral or a real estate, a podcast, and then pick the topics that go the most viral and just blatantly steal them, steal, blatantly steal everything. [00:45:19] You in the beginning, no creativity necessary, just steal. Okay, and you do that for a while and then you start to sort of get your footing And then you start to realize wait a second, I've been running ads and my ROAS per dollar my ads is x 1. 2 or 2. 0 or whatever but in organic my cost per lead is like nothing because my organic traffic, it costs me so much less to get a lead. [00:45:44] It's incredible. Then I go on someone else's podcast because my content is getting better and better. And then all of a sudden now, you know, Rich Summers and Ryan Pineda want me to come on their show to talk about, you know, maybe I'm on ice coffee hour or whatever, talking about real estate. [00:45:58] And then I get on bigger and bigger shows and now my cost per lead decreases even more because I just had this simple understanding that the way it works is my perceived status my perceived know how and my perceived trustworthiness to other people are the reasons why people will buy my product. Now you may already obviously everyone who's listened to this if you have any success in property management You already have your funnel is probably dealing with either word of mouth shaking hands, or it's dealing with some sort of paid advertisement, but I implore you try organic. Try to use organic and then organic meaning using Instagram posts or Facebook posts. [00:46:33] And then once you do that, try to take your best content and turn your best content in an advertisement and promote those, promote that content. That's something we've also been doing. And if you want examples on everything I just said, a great book, a great place to start is the 100 million offer series by Alex Hormozi. He goes over every single thing that I just talked about. It's absolutely fantastic. It's really great stuff. The difference is with my program, MOA, we're a little bit more bespoke for what it is exactly that you're doing. But we're mostly talk about networking. And then the other thing is, When you actually meet that person in person that you want to work with, do you come off as a fan boy? [00:47:06] Do you come off as too eager? Do you, does your body language show signs of neediness or signs of low status? Are these things that you can watch? And then how do you figure that out? You watch yourself on camera. Do you watch yourself on other people's podcasts? Because that's one of the things is like as social media grows and more people are exposed to more people, just remember like if you consider in the plasticine, you know, we live in hunter gatherer societies of 150 people and now we can legitimately have a hundred thousand friends on social media in that kind of situation because we're exposed to more people, we are more attuned to status, physical appearance, et cetera. And so now what happens is humans essentially become more shallow. [00:47:46] They become more attuned to other people's status and rightly or wrongly. Is it a negative commentary on humans? Yes, it probably is, but it's the world you live on. And if you want to get rich, you need to listen to what I'm saying. And if what I'm saying, offends you, get ready to stay poor. Like, I'm sorry. [00:48:01] If you guys are listening to this right now, and you're like, "No, social media is going to go away and we're going to go back to walking up to doors and do an email blast and buying banner ads." If that's what you think, go back to your AOL. com email and just keep believing that's the case. [00:48:16] It's all about the handshake. It's like, if that's what you believe, that's fine. But for the rest of you who are ready to understand that if you think things are bad, I got news for you. They're only going to get worse. Meaning people aren't going to put their phones down at dinner. People aren't going to take fewer photos. [00:48:30] People. I was reading something. It was like, like in one day, now more photos are taken in like an hour than were taken during the entire year of 1985 or something like that. It was like the amount of photographic and video data that's uploaded in one hour exceeds the total photographs taken in an entire year back in the 1980s. [00:48:49] Some absurd number like that. If you think things are going in one direction, things are getting faster. They're more virtual. They're more digital. Digital, they're going to be controlled by artificial intelligence and they're going to be more scalable. You need to get on that train. The train is leaving. [00:49:05] You need to get on the train. Now, if you don't want to get on the train, that's fine, but notice as the world passes you by and the rate at which it passes you by only increases every year. If you want to learn about that, read Ray Kurzweil series called the singularity is near, and you can see how he talks about the rate of change is increasing, and then the rate of change is also increasing. [00:49:24] Jason: Okay, so this is awesome stuff. So Michael one thing I want to point out for those that are listening. Because I think you've sold your Men of Action short a little bit. So I'm gonna, I want to say something about it because what I think is in, what people think is in there probably based on what you're saying is it's a bunch of social media stuff and it's like how to, maybe how to get women or something like this. [00:49:45] I think though you've created a program that are making men better men. Like you're covering topics in here like, Leadership and time management and like not just networking, which is to build status, but you're making them better people that people would want to network with that people would want to connect with and like I'm in the Austin group. [00:50:09] For men of action. Yeah.  [00:50:11] Michael: And that was one of the first groups.  [00:50:13] Jason: These are good guys. Like they're cool guys. We've hung out. And and I'm like one of the, I'm the older married guy, like in the group, hanging out with them, but it, they're all striving to like better themselves, not just to show that they look better maybe on social media, but they're also like working to be better people. [00:50:30] Yeah. And You know, I love the book extreme ownership, by the way. I like, I think just that principle alone would change every business's life. Every man's life every person's life. If they would just not be a victim and they would own their shit. Like it would be huge. It's like, should be required reading for business owners. [00:50:47] So if you're listening to this, go read that book. You're sharing and exposing them to a lot of these books. Like I've read a lot of the books on the reading list, not all of them. So I've got a ways to go, but. You're also exposing them to some of the best ideas for leveling themselves up as a human being. [00:51:04] Michael: Yes. So consider this concept, right? What was something that sounds super arrogant is the idea of taking pictures of yourself without a shirt on every day, and then posting a story on your Instagram at first, it seems like, well, how arrogant is that? But if it causes you, if it causes you to lose enough weight to where you're no longer, you know, a threat to get diabetes, or you lose enough weight to where your body fat index is low enough to where the opposite sex finds you attractive, or it caused you to lose enough weight that actually takes away strain on your heart. [00:51:32] That narcissistic, arrogant thing that you did saved your life and made you a better person.  [00:51:37] Jason: Yeah. You get to be around for your kids, right? Like that would be better, right? I'm doing 75 hard right now. I was 31 days into it. And then I forgot to take the picture. I forgot to take the picture. And so I just started over on like a weekend. [00:51:51] So it's now 107 days hard for me is what it's going to end up being. But but that's the thing. And every day you take the pic and you're doing the exercises and doing all this stuff, but it's more of a mental toughness challenge. And the fitness piece is tough, right? [00:52:05] Like you have to take care of yourself in order to keep up, but it's more of just being willing to invest in yourself and do hard things and to make hard decisions in order to get to that next level.  [00:52:15] Michael: It's exactly right. Yeah. And it's also it's work smarter, not harder. Like if you really had all the Intel, like for instance, if you're just flat broke, but you had Dan Fleischman's brain, Tai Lopez's brain, if you had Wes Watson's brain, if you had Justin Waller's brain, if you had Gregor Gallagher's brain, Brandon Carter's brain, if you, if I could just take their info and put it into your brain, you were completely broke. [00:52:38] You'd be a millionaire within 18 months. More than that, you'd be a decamillionaire in 18 months because these guys, there's two different things. There's money and then there's the mechanisms to make money. The second one is the one you want. The first one, people born into, with trust funds. [00:52:51] They have money. Money's great. I'm not telling you money's bad, but the mechanisms to make money. Not only does it give you more security, it's just a more fulfilling way of living life. And then the other part is making your friends rich. That's another great thing We haven't even got into that part But like networking with your friends to help them make more money is another great incredibly a fulfilling thing that you can do. Having people who work for you and then like making their lives more fulfilling and ensuring their security in life because you're able, like again, I, what do I do? [00:53:21] I'm doing a podcast right now. What am I doing? I'm doing this so that we can lower the cost per lead. Like essentially, I know that's, I'm saying the quiet part loud right now, but this is the truth and you're doing the same thing. What I'm trying to do is use organic traffic. To get leads to go down my funnel. [00:53:34] And when they do so, then they get to my sales team because they're taking in a warm lead, the likelihood of a conversion increases from like 1 percent to 6 percent to 9 percent based on how warm the lead is. Now the lead goes through and the cost per lead decreases because I'm doing this whole thing right now. So i'm doing this to help my sales team and make my sales team's life easier, and in doing so make it so that they have more security in their life with their family when you get to that point, that's the most fulfilling way to live your life. That's more important than being rich is being able to do something like that accomplishing goals with a team  [00:54:07] Jason: Yeah. And me having you on the podcast exposes me to new audiences, new people, and people that follow you are people that are like, "Oh, Michael's had all these really amazing guests on his show also. And Michael has a certain level of status that helps my status level as well." Right.  [00:54:22] Michael: Yeah.  [00:54:22] Jason: And a lot of people think, "Oh, that sounds, you know, maybe that's not authentic or it's disingenuous or whatever," but these are how we make connections. This is part of the networking game of life. And by connecting with other people, this is how we create relationships. This is how we create friends. This is how we identify people that we want to become more like, or how we want to, or people we want to be exposed and connected to, and by doing that, it helps us to grow as a human being, right? [00:54:52] The more people that I get to be around that are operating at a high level, the more it puts me in a state of wanting to be operating at a high level. And then this is also what you talked about is why I love coaching business owners. I love being able to coach and support entrepreneurs. [00:55:08] I learn as I do it. I get lots of ancillary benefits by doing it, but also it allows me a reason to feed my addiction to learning and to growth so that I can turn around and benefit them. And so it really creates this win, win scenario. And I'm sure that your involvement in men of action, I can, I get from your content that you. [00:55:29] Are legitimately invested in making these men better.  [00:55:33] Michael: Yeah. I did it for 14 years for free, so it's definitely not a money grab for me. The reason why we did six figures. The first month we opened was because I'd been coaching since 08 for no money. [00:55:42] There were a couple of self help organizations that would fly me out to do speeches. I was a stock option seller. I was a portfolio manager for a small fund out of Florida. And that's what I did for a living. And all the other stuff was just like every, what I figured out was every time I read a book, if there was a lesson in it, I wanted to teach someone as soon as possible. [00:55:57] So I'd make a video or I'd give a speech and it would help me codify these ideas. And then finally, once the the crash happened in 2020, the Corona crash, once that happened, I realized I need to turn this into a business. Like it's, and once I did, and once I started having more people, invest more time and resources into my program, their results got better. [00:56:16] Again, somebody taking my advice. They're not invested, so they don't really care. They'll listen for a second, but they won't really listen. People join my program and because they've invested resources. Into taking my program. Now, when I say you need to listen to this book at 1. 4 speed, move it up to 1. 7 so that you can get more out of it and then take notes on every one of these chapters. [00:56:34] Now they actually do it because they've invested in what I've asked them to do. And it's just been, it's just been so magnificent how different it is, but yeah, no money has never been the driver for this.  [00:56:43] Jason: Russell Brunson, I think it was, it says when people pay, they pay attention. And I noticed this, I used to give away this training. [00:56:51] I used to give away this training on sales that for clients I would just like throw it in with like doing a project for them or a website or whatever we were doing. And then I got a coaching client. He was like one of my first, I was having to pay two grand a month. [00:57:05] And I gave him this training. He was now paying. And he got results unlike anyone that had ever been given that course before because he paid attention to it. And that changed my perception forever about trying to benefit people by giving them free stuff. And I was just at that Taylor Welch event. I was about to say that. [00:57:25] Michael: So three weeks ago, you and I were at a Taylor Welch event and he said, I hate giving away stuff for free because free trains your audience to get something for nothing. So we took our free course and now we're charging $10 for it. It's just $10, but it's like, it's going to separate the wheat from the chaff. [00:57:39] Right. The sound from the noise.  [00:57:40] Jason: And I remember this, he was like, free. Free is stupid. And I was like, yeah, I'm being stupid.  [00:57:45] Michael: So we're changing. Yeah. And I'm creating a low ticket offer for a bunch of my stuff yet because of what I was saying. And I'm not going to charge a bunch, but like 3 we're going to do, I'm going to make an ebook and I'm charging $3 for it. [00:57:56] And then I'm going to make the first four steps of MOA. I'm going to charge $10 for it. That's all. The reason why I'm going to do it is because you need to invest internally. There's the investment. There's the actual money that transfers from one fund, you know, from one place to another, but then there's the actual and internal investment that you have. [00:58:11] Read, about like the Florence Nightingale effect, how like nurses fall in love with their patients as they continue to care for them. As you invest in an idea, you become more invested in the idea, additionally more invested. And so that's something that's a really important thing. [00:58:23] So people who pay attention. That's absolutely correct. Yeah. So yeah, man, that's been something that's been really helpful for me, but just kind of getting out of your own way and thinking that, you know, better, or just holding on to what you think is moral or authentic. Like you don't do things because they don't feel authentic. [00:58:38] And they don't feel organic and not recognizing that everyone you think is organic is they got their lights set up They're wearing makeup. They've got a fill light. They've got a director over here. They've got an editor They're using AI software, but you think to you it's organic, but it's not organic. [00:58:57] It really isn't the other thing I'm gonna tell you guys If you listen to huge content creators like Alex Hormozi or if you listen to like David Goggins, they will say things and the things will be viral because they said it. Like Alex Hormozi will say a thing and people quote him because he's Alex Hormozi. [00:59:11] None of you listening to this are at that spot. You need to say something that is actually transgressive. You're gonna need to say something that actually moves the needle or no one's gonna care. If you, and trust me, listen to Tony Robbins. If he makes a tweet... yeah, be bold. [00:59:24] Trust yourself. Go out and take action every day. If you fall down, just get back up like 400, 000 likes any one of you say some shit like that. Be bold. Take chances. Do what's best in your life. They're like, who are you? Fall down, get up. You will not get a single like on Twitter. No one will care because you're not famous enough to where the message is viral because you're famous. [00:59:45] No offense. Their message is useless. It doesn't help you at all. These messages are so vague. They do nothing for you, but you have to do something that is a bit more transgressive or no one's going to care. And I love Gary Vaynerchuk, I really do, but he gives this advice of like you just being authentic all the time and just always doing what you love. [01:00:03] And I'm just thinking about Wayne Huizenga, the guy who owns waste management. The guy made a billion dollars from cleaning up diapers and porta potties. Do you think Wayne Huizenga woke up every morning and be like, "you know what my dream is to clean up porta potties?" No. You make millions of dollars from solving other people's problems, not by doing what you love. [01:00:20] Sorry to break your spirit and sorry to be the bearer of bad news. Sorry to say the quiet part loud. Sorry if this comes off as offensive, it is the truth. And by the way, you want to know another example of that property management, you're not, none of you woke up this morning, like, "you know what? I just want that shitty drug addict fucking college burnout tenant who just makes my entire unit smell like a fucking hookah lounge, I can't wait to deal with that guy." None of you said that this morning. None of you did this was none of your dreams. But you did dream of being an entrepreneur.  [01:00:53] Jason: Yeah, nobody woke up as a kid and said, "mom, dad, you know what I want to be when I grow up? I want to be a property manager."  [01:01:00] Michael: Yes. No one said that. And yet you're doing it. And many of you are really happy and it's putting food on your table and you're learning new ways to make money and it's becoming an adventure and you're becoming super relevant and super competent in this area. [01:01:13] And it was never your dream, but you're solving a problem and that's how you're going to get rich. Not by following your fucking passion.  [01:01:19] Have I sufficiently offended a happier audience? ?  [01:01:21] Jason: No, I don't think so.  [01:01:22] Michael: No. [01:01:23] Jason: No, I don't think so. I think my audience they know, like most property management companies suck. If I have a room full property managers, and I say, by show of hands, how many of you, all of your competitors suck? Everybody's hand goes up. I have a room of property managers, "but not yours," I usually joke at them.  [01:01:40] Michael: Do this one. How many of you guys think that the media fools people and manipulates people? [01:01:43] All of them will raise their hand. How many of you guys are manipulated by the media? And none of them raised their hand.  [01:01:48] Jason: I know. Dude, I love that.  [01:01:50] Michael: There's another friend of mine, I ask a group of women, "how many of you guys have dated a narcissist?" They all raised their hand and it was like, "well, 4 percent of the population are narcissists." [01:01:58] And then the other one I asked is like, "ladies, how many of you think that your friends are bigger sluts than you?" And all of them were raising their hands. I was like, "if your friends were here, they would say the same shit about you." [01:02:08] Yeah, it's really funny. It's this cognitive bias that individuals have.  [01:02:11] Jason: Yeah, so, I think, you know, property managers listening in the beginning, it's not fun. It's not a fun business. But if they get to the point where they recognize that they can create the business around themselves, instead of trying to build the business around the business. This is the big mistake most people make building any business in initially they build the business around the business. And they end up more and more miserable in it until they finally have a breakthrough in their business, in their journey of being an entrepreneur, that they figure out this is not what I had wanted from the beginning. [01:02:44] And I call it the four reasons for starting a business. They want fulfillment, they want freedom, they want contribution, and they want support. This is why we start businesses. They think it's to get money, but really they want these four things that a business and money could create for them if they do it the right way. [01:03:02] But we all tend to build businesses initially the wrong way. We have less freedom, less fulfillment, less of a sense that we're making a difference contribution and feeling like we're less supported, feeling more like, "why won't my team think for themselves?" Kind of a question. And we end up in a place that is usually the least profitable the business has ever been on a per like client basis and frustrated until we turn it around and we start to build the business around ourselves. And so property managers and every business owner need to be selfish enough that they recognize the business cannot be healthy. Their team cannot be healthy unless they build the business around them getting more of what they want out of the business. [01:03:43] And this is where they start to change how they build their team, how they build what they're doing. And they stopped trying to pretend to be this wrong person and then build a team around it. You cannot build your right team around the wrong person. And so property management can be a really shitty business to be in, or it can be a really systemizable process, residual income, cousin of real estate that they can spend their days just doing the few things they enjoy doing and offload everything else if they do it the right way. [01:04:15] Which is, you know, what we focus on with our clients. And I would assume that goes for anyone in any business. There's a way that you could show up in that business and just do the pieces that you love. Eventually, if you're willing to kind of like you were describing eat shit and do the hard things in the beginning to get there with that goal in mind. [01:04:33] Michael: I love it, man. Definitely. I mean, it's the hard part. It's like they've been sold this idea that they deserve success. It'll be something where you follow your passion and it's going to be fair. It's going to be fair because you're going to work hard and you're just going to make money just because you worked hard. [01:04:47] That's what they think it is. And then later on they start winding road. There's different parts where it's like, "this doesn't feel authentic." Guys, this is another thing really important. This is more self help advice than it is for specifically. If you aren't good at a thing and I'm elite at that thing, whatever it is. I'm a really good free throw shooter for instance I'm an elite level free throw shooter. It just happened to be some weird thing that I do every day when I work out. If I go and I were to teach you how to shoot free throws and and I teach you to keep your elbow in, I want your right foot slightly in front of your left foot. [01:05:16] I need you to drop your weight a little bit. Only finger only your fingers touch the ball. Your palm does not touch the ball comes over your index finger and your humerus is pointing towards there. The first time I get you to do it, it's going to feel like it's awkward. It's going to feel wrong. [01:05:30] It's going to feel inauthentic, but you've been doing, you've been doing the wrong thing authentically. I need you to do the right thing inauthentically. Whenever I give you a piece of advice that it leads to success and you don't have success, it will never feel authentic. Ever. Some of you watch this podcast, you've been getting advice and it doesn't feel authentic because it works. [01:05:52] That's why it doesn't feel authentic. You need to let go of this romantic notion of your authenticity. This is social media. All of it is fake. All of it is fake. If any of it is real or authentic, it's only real and authentic because I allowed you to see it. That's the only reason. Let go of your notion of authenticity and romantic beliefs. [01:06:16] Let go of it. It's imaginary. You want to be exciting and bombastic. You are going to have to be ostentatious because no one cares about you. No one is watching you. You don't mean anything to anyone other than your four closest friends and maybe your mom. No one cares. You are the tree falling in the forest and no one is there to hear it. [01:06:39] And so many of you are not, you, "I have 400 followers on Instagram," bro, you don't have 10 real followers on Instagram. You don't. Sorry, you don't. And that's the thing. You, if you understand how the Instagram algorithm works, if you have Instagram, it's going to show your content to four people. 1%. That's how it works. [01:06:55] Jason: So to be clear, What you're not saying is that people should be lying or unethical. No, no lying, no unethical.  [01:07:04] Michael: Don't even exaggerate. Don't even exaggerate. You ever seen the story about the blind people touching the elephant? One guy comes and touches the one blind person touches the trunk and said, "Oh, this thing is like a snake." [01:07:14] Another one touches the tail and was like, "Oh, this thing is almost like a willow tree or a tree branch." One of them touches the leg. And it's like, "Oh, this thing's like a tree." There's three blind people touching the elephant. They're all correct, but they do not adequately describe the elephant in total. [01:07:27] And my point is just take the parts of your life and just show the cool parts. You're just going to have to show the cool parts. Again, most of you when you look at your car, you have a cover over your, there's a fiberglass cover over the top of your engine. But you know, your engine might actually run more efficiently if you didn't have that thing in there, you'd be able to take in more air, right? [01:07:44] But why do you do that? Why is it? You do it because this is the part that you're trying to hide. The world is about hiding certain parts and showing more beautiful parts. There's a beautiful place in the woods, you're out there in a grove and there's trees and you show it in a photograph and you take pictures with your friends and you have a picnic and it's beautiful. [01:08:00] You don't show videos of cows taking a poop. You don't do that because even though both things are natural and both things happen, one of them is pretty and nice. Nobody is out there trying to like, let's say, Oh, what is it? What's an ugly animal? I'm trying to think of an no one's like, "let's save the aardvarks." [01:08:14] No one does that, but everyone's trying to save the cats. Notice that you notice we pick and choose what we find to be more appealing as homo sapiens. And so when you understand this concept and understand that this whole belief is fueled through evolution, then you're like, okay, let me pick and choose the concepts that my audience are going to find to be more digestible or more exciting to keep their attention. And as I do that, I'm going to grow as a content creator. And one of the weirdest things that is ever going to happen to you guys is as a content creator, you're only going to have 10, 000 people following you on Instagram and maybe a thousand subs on YouTube. [01:08:45] You're going to do that for a while. And the first time someone comes up to you and you can tell that they're actually visibly nervous to meet you because they've been watching all your stuff.  [01:08:52] Jason: Yeah.  [01:08:53] Michael: And that guy is going to convert and not only is he going to convert when he converts, he's gonna get more out of your content than anyone else because he's paying attention and that's the gift I give you It's just the ability to do that. [01:09:04] Jason: Yeah. I love it. It reminds me of, I saw a video on probably, I don't know, reels, Tik Tok but it was talking about how all these influencers go to the Bahamas. Bahamas look super beautiful or whatever, but they, nobody reveals that people are getting bitten by sand fleas and getting infections.  [01:09:20] Michael: Yeah, those, you know, those pigs on Exuma. [01:09:22] You know, those pigs, nobody shows that those pigs have like these horrible sunburns or like the pigs shouldn't even be out there or the fat or nobody even shows the part that everyone is just like like it's kind of abuse. It's kind of animal abuse. Nobody ever, they always just show the pigs up there swimming,  [01:09:35] Jason: living, cooking bacon. [01:09:37] Michael: Yeah. It's just crazy, bro. It's like, yeah, we never see that. Like guys, I want you to understand most of you. You live on a planet right now where half the population of this earth lives on less than $5 a day. There are people literally right now living in Managua living in a trash dump, like thousands of people that literally live in a trash dump. [01:09:53] Look it up right now before like you have no idea, not only how fortunate you are, but how fortunate you could be by using social media to scale your business and to scale your network. And so many people. In this world currently don't have that ability and no one on the planet had that ability before like 1992, right? [01:10:11] When we had a dial up internet. No one had that ability You are so unbelievably fortunate for the place that you live in life. You need to take advantage of it  [01:10:19] Jason: Michael, I appreciate you coming and hanging out with me here on the DoorGrow show. For those that are wanting to get, you know, maybe they're a guy, maybe they're interested in men of action or they want to follow you on social media and hear more of your passionate conversation where, how can they get in touch with you? [01:10:39] Michael: Go just go to Michael Sartain on Instagram. It's probably the easiest place to get ahold of me. If you guys are interested in the program specifically, you can go to moamentoring. com men of action, moamentoring. com or you can go to Skool you got no Skool. That's that new platform that Alex Hormozi just bought. [01:10:53] It's S K O O L. com forward slash men of action free. There's a hyphen in between each word. So it's men hyphen of hyphen action hyphen free. You guys can join our free Skool group there and it's got all kinds of information. It's got our calendar. It's got Instagram testimonials. It's got video testimonials. [01:11:08] It's got the book list and it's got the required podcast that we have for all of our clients that are on there. So if you guys want to go check that out, just go to skool.com/men-of-action- free.  [01:11:17] Jason: This has been awesome, Michael. I think you and I could have an ADHD conversation for like five hours straight and just go down a million rabbit holes, but I appreciate you coming and hanging out with me on the show. [01:11:28] Thanks so much.  [01:11:29] Michael: All right, man. Hey, good to talk to you. Talk to you soon, Jason. All right, we'll let you go.  [01:11:33] Jason: All right. So for those of you that. Are wanting to grow and scale your property management business. And you are wanting to figure out how to get to the next level. You've been stuck for a while. [01:11:43] Check us out at doorgrow. com. We would love to have a conversation, see if it might be a fit, see if we can help you get to the next level. And finally start getting the results that you're wanting in your business. And finally start feeling like you're making progress significantly, scaling your business and having success. [01:12:02] And until next time to our mutual growth. Bye everyone. [01:12:06] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [01:12:32] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

If you are existing in your property management business but you aren’t enjoying it, you might be in property management hell. In today’s episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull explain how to escape property management hell. You’ll Learn [01:19] How do you know if you are in property management hell? [05:40] How to escape property management hell [07:33] How do you know if you are in property management hell? [10:32] What does an operator do in a property management business? Tweetables “So if you are existing, living in your business and you're not enjoying it and it's frustrating… then you might be in property management hell.” “There's definitely something to be said about working hard. There's definitely a time and a season for this.” “We have to get to the next level, and what got you to where you are now is not going to help you move forward.” “You can still be miserable and have an entire team.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Jason: You will have more fulfillment, more freedom, more contribution, and more support in your business as it grows. [00:00:05] And this is the right way to do it. This will change your life. [00:00:09]  [00:00:10] Jason: Welcome DoorGrow property managers to the DoorGrow show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, and unique challenges and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. We're your hosts, property management growth experts, Jason and Sarah Hull, the founder and CEO and the COO of DoorGrow. [00:01:15] Now let's get into the show.  [00:01:18] Welcome everybody. So we were thinking about what to talk about today, and one of the things that I coached clients on this week in depth was this idea of how to escape property management hell. So let's talk about how to escape property management hell. So if you are existing, living in your business and you're not enjoying it and it's frustrating, you've got an entire team and you're wondering 'why won't they just think for themselves?' And you're stressed out and you're tired of dealing with all the escalated situations where your team couldn't handle it like tenants and owners, and you're still wearing a whole bunch of hats that you don't enjoy wearing, you're still doing a lot of stuff in the business that you really don't wake up in the morning and go, "man, I'm excited to do that thing today," then you might be in property management hell. This is not property management heaven. This is not the place you're supposed to stay. And so if you're not enjoying that we're going to talk about how to get out of that. And it's not that complicated of a process. We're not going to go into a ton of detail cause we don't have a ton of time. [00:02:20] Not as in depth as we would in coaching our clients, but we're going to give you the high level overview so you can understand that there is a light at the end of the tunnel. All right. So what do you notice with clients that they're doing and what's going on when they are in hell? What sort of frustrations and challenges are you hearing? [00:02:40] Sarah: Overwhelmed. They're overworked. They're crazy busy. Most of it is just busy work. [00:02:46] It needs to be done, but it's not high level things that a business owner would need to do. They're working lots and lots of hours. Sometimes it might be eight, 10, 12, 15 hours a day. Sometimes it's seven days a week. Usually it's at least six and then they do a little bit on the seventh day, but they don't really fully get time off and they're just responding to everything as it comes in and they're trying to handle everything and they're frustrated and they're just very stressed out.  [00:03:23] Jason: Yeah, I was talking with a past client who may end up, probably end up joining our mastermind program. I think we'd worked together four or five years ago, helped him with his website and some different stuff. And he's been using some of the stuff he learned and he was really excited to tell me how far he's come and he's like at 700 units and I think he was small when he came to me, I don't remember, maybe 50 or something, and so he's really excited about the progress he has. [00:03:50] Then he was telling me he's working 17 hour days, some days, like he's working these crazy hours and he's going through these cycles of growth and like working crazy hard and then stopping the growth so that he can focus on building up the business and operations and doing a lot of the onboarding of the properties and then he goes back into this cycle and he hasn't taken a legit vacation since he started the business. [00:04:17] And he goes on vacations, but he's on his phone the whole time. He's not totally available. And this is not a sustainable thing. Now he's just done it through sheer drive and will. To his credit, he's like, "nobody will outwork me." This is like a badge of honor for him. And he works incredibly hard and he's like, that's why he's had more success than any of his competitors is he's just willing to outwork all of them. [00:04:43] And there's definitely something to be said about working hard. There's definitely a time and a season for this. And if all of you or any of you are being lazy, work a little harder. Like do some hard work for a little while to get to that next level. But we want more fulfillment and more freedom. And I wasn't getting a sense from this gentleman that he was experiencing fulfillment and freedom. [00:05:03] To me, that sounds like hell. It's like a treadmill that you feel like you've created and you have to keep running on to keep the business going. And he's going to burn out. And you know, he even mentioned like it's affecting his health, it's affecting his body, you know, and it's probably impacting his relationships, you know? [00:05:21] And so a lot of guys get into this stage and I think women do it as well. Everybody does this in business where they get into this mode of growth and work and hustle. And that's how we get businesses going. We have to get to the next level, and what got you to where you are now is not going to help you moving forward. [00:05:38] You have to start to get out of the way. And so the way to escape this property management hell, this cycle of endless work and torment is we need to figure out what help do we need in the business? A lot of people go, "well, just offload stuff." Yeah, but how do you know what you actually should offload? [00:05:58] Because the big mistake people make is they go hire what they think the business needs and they keep helping the business. And this gentleman and many others I've talked to have an entire team and they're still stressing themselves out. You can still be miserable and have an entire team. Some of you listening are like, "yeah that's me. I've got an entire team and I'm miserable," right? So, how do we escape that? Here's how we figure out what you need. Because if we instead shift it to figuring out what you need, then this will be a game changer. So, the first thing we do is, we have our clients do a time study.  [00:06:30] We have a sponsor and our sponsor is Venderoo, which we're getting some great feedback on from clients. Tired of the constant stress and hassle of maintenance coordination. Meet Venderoo, your AI driven in house maintenance expert that handles work orders from start to finish. Triaging, troubleshooting, vendor selection, and coordination built by property managers for property managers to provide cost effective and accountable maintenance operations where every dollar is accounted for and every task is handled with unmatched reliability. Vendoroo takes care of the details so you can focus on growth. Schedule a demo today at Vendoroo, VENDOROO dot ai/doorgrow and experience maintenance done right. And I'll just add one of our clients had 80 work orders in his first day of turning Vendoroo, the AI thing on, he had 80 work orders closed out. Another client had 54 work orders closed out in their first day as well. [00:07:29] Like we're in this AI revolution. So I highly recommend you check these guys out. It's very cool.  [00:07:33] Okay, so back to what I was saying is here's the strategy. You do a time study. This time study will help you figure out what you're doing every 15 minutes and you're going to categorize your time based on whether it's tactical or strategic and you're going to figure out which things are your plus signs or your minus signs. [00:07:50] We have a whole process for this and a training on how to do this and you want to do this once a quarter. This will move the business forward more than most anything else that you could do. And it'll help you get out of the way. You do the time study, figure out plus and minus signs. Then you create a job description. [00:08:04] We call those R docs because each section starts with an R, ultimate Rdoc job description for yourself and your team members creates a ton of clarity. And so you get these Rdocs created, you create one for yourself, and then you highlight the things that you no longer want to be doing, or that are your tactical minus signs that are the things you're working in the business instead of on the business, which is strategic. And so then you take that and build out a new Rdoc for your ideal candidate and hire. And this needs to be a single personality type, not like, "Oh, I need somebody to do some sales stuff and some accounting stuff and some operations stuff." [00:08:41] No, those are weird people called entrepreneurs. Don't do that. Pick one realistic human being that's not entrepreneurial like a specialist. So that might be a really good executive assistant. And then you'll have a really good job description, move all the things on that job description that would be for that person. [00:08:58] And then you put that out to the marketplace. Now, if you want to do this correctly, DoorGrow hiring is the game changer. This is where you stop playing Russian roulette and you attract the right personality type for the role. So they will actually be good at it and the right cultural fit so that you will actually trust them. [00:09:15] It's not just about finding somebody willing to do the work or that has the skill, but you also need to find somebody that's intelligent enough to be able to learn and adapt to you and to be able to do this. And then if you start building your team this way, you will have a team built around the right person would because you're adjusting yourself every quarter, you're improving yourself every quarter, you're moving closer and closer to your plus signs and more of what energizes you, and then you're going to do this with all of your team members. You're going to have them do time studies and identify their strengths and what they enjoy doing, and your team will get better and better. And you will have more fulfillment, more freedom, more contribution, and more support in your business as it grows. [00:09:51] And this is the right way to do it. This will change your life. This is going to make you have a business that you actually enjoy being in that you're less and less involved in over time and that you're the only pieces you're still holding on to are the pieces you love. And so this is a business that is built to sell if you do want to exit because you're systematically exiting from the right pieces of the business. [00:10:15] And there's the right accountability. And then you need to get a really good operating system like DoorGrow OS, where you have a good planning system and you need to get a good operator to run this system and to run the business. And that will legitimately change your life. Having Sarah as an operator, changes my life. [00:10:31] Anything you'll add to this?  [00:10:32] Sarah: I think aside from the fact that people don't know what an operator is because everyone goes, "Oh yeah, I'm going to hire somebody for operations. And these are all the things they're going to do." They are not handling tactical work. [00:10:42] Your operator is not talking with tenants. Your operator is not talking with your clients. They are not involved in maintenance, rent collection, evictions, owner statements. They don't do any of those things. That is all front end, front line work. And your operator, no one will even know who your operator is because they don't talk to anybody in the business except for you and your team. [00:11:03] They're all back end. So they're very strategically involved in the business, which is very different. So they are responsible for the inner workings of your business and how things are progressing and moving forward. And are you guys running your strategic planning meetings? Are we on track for our weekly goals and our monthly goals, our quarterly goals, and most importantly, our big annual goal? Are we doing daily huddles? Are we attracting the right team members? Do we have the right team members? Do we have the right people in the right seats and the right roles in the business? If not, we need to make some adjustments. Do we have Rdocs and job descriptions for every single person? [00:11:47] Are they up to date? Are our processes documented? Are they up to date and are they actually being used? Or do we just have this library of processes that nobody ever looks at? And then we spent hours and hours wasting time because now nobody ever uses them or looks at them. Right? So hiring, firing, strategic planning, daily huddles, your team check ins... how are things going with your team? [00:12:11] If you don't know, and you're not regularly having these meetings, then you are missing out. Because your team will know things that you don't know, as soon as you get out of that role, and have somebody else fully in it. They're now going to know things that you don't know. So you have to rely on communication with your team to understand, "hey, is there some sort of cog that we don't know about now because I don't handle leasing anymore? But is there a big problem with leasing that we can probably shore up somewhere?" So, these are the things that your operator does. The operator and the CEO, they go together very well. They're like yin and yang. [00:12:51] One will balance the other out, but they work hand in hand, and your operator does all of the things back end in the business to make sure that the business is growing and running well, and that you have the right team. So, your operator, just so you know, has absolutely nothing to do with front end work. [00:13:09] They just kind of look over the people who do.  [00:13:12] Jason: They're not your property manager. They're not your maintenance coordinator. They're not your accountant.  [00:13:17] Sarah: No.  [00:13:18] Jason: They're not a lot of things. They're not your executive assistant. [00:13:21] Sarah: They don't do move ins. They don't do move outs. They don't talk to tenants ever. And they don't talk to clients.  [00:13:28] Jason: No. They will run your business and they will change your life, right? And this will free you up to be more of a visionary entrepreneur in your business, which is what the business needs. It needs somebody leading not working. Cool. Preach! Preach, Sarah. I'm like I'm going to let her cook. [00:13:44] She's going! [00:13:45] Sarah: I hear it because I hear it all the time, "Oh, I need an operator. Great. What are the things they're going to do?" [00:13:50] "Oh, they're going to handle my admin work. They're going to do my leasing." Not an operator. Right. Great, fantastic, that's the role that you need. [00:13:57] It's not an operator.  [00:13:58] Jason: Operator is not a worker. They're like, "I need a worker. I need a worker to do work." There's a little confusion there. Okay, cool. So, in short, operator is going to help with people, planning, and process in the business. We call those three systems that are key part of the super system. [00:14:15] So if this is of interest to any of you listening and you would like to get things flowing and working really well in your business and find these game changing people to build out your team so that you've got the right people to help you grow it, the right people to help you scale it, the right people to help you run it, then reach out to DoorGrow. [00:14:33] We would love to coach and support you and help you get your business to the next level. And that's it for today.  [00:14:40] Sarah: Oh, and if you're not yet in our facebook group, you should check that out!  [00:14:44] Jason: Oh, yeah DoorGrowclub.Com. Join our facebook group. All right until next time, to our mutual growth. Bye everyone. [00:14:52] you just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:15:18] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.