Property Management Growth with DoorGrow

If you outsource properly, you free up time, money, and resources that you can reinvest into growing your business. Today’s guest is Todd Breen, owner of Virtually Incredible, an outsourcing company. Since 1994 his quest has been to make property management both fun and profitable. Outsourcing achieves both of those goals. You'll Learn... [03:03] Create your own solution to meet the needs of your company. [04:08] A common mistake property managers make is thinking they are the one that does it all. But they realize they can’t do it all and need to hire others. [05:00] You don’t need to spend tons of money on new employees. But there’s a better option. [05:15] When thinking about outsourcing ask: What size is your company? Where are your weak spots? Where is your customer service lacking? [05:36] Todd’s company, Home Property Management, decided to outsource its maintenance to a company that specializes in it, is staffed adequately, and available 24/7. [06:21] To effectively outsource, find a business that has systems and processes geared toward a specific task that you need done. [06:57] Dial into collective genius. Learn from other people, collect best practices, and improve what you offer. [07:52] What can be outsourced? Maintenance, leasing, bookkeeping, and other areas. [08:07] Todd decided to outsource leasing because he discovered that 99 percent of the time, money, and effort spent on answering the phone and responding to emails was time lost and wasted. [09:12] About 60 percent of your calls are on your leasing and generate no revenue. It wastes times and does not yield profit. [09:48] Outsource leasing calls to avoid lack of response and voicemails - not good customer service. [10:33] Maintenance is another customer service sore spot for companies. What is your average turnaround on work orders? You may not know, but your tenants do! Lack of response and action generates poor reviews, lower renewal rates...it’s a trickle-down disaster. [11:40] If companies outsource leasing and maintenance, that is the bulk of where they think their time should be spent. But taking those off their plate lets them use that time to focus on building their business - strategic rather than technical work. [12:42] As an entrepreneur, you need to be willing to give up a certain level of control, even though that may feel uncomfortable. [13:37] At one point, Todd decided he wanted to scale and remove himself. He did so by becoming a reformed control freak. [13:55] The average property management company owner thinks they can’t afford the latest Website. Outsource to the lowest cost solution and invest the savings to grow your business. [16:25] If an entrepreneur has a clear direction to head in and believe in it, you can’t stop them. They are going to do it. Property managers need to believe outsourcing is a viable option for them. [16:38] One fear about outsourcing is related to quality. Property managers fear that those they pass off the work to don’t care as much as they do or the output won’t be as good. [16:58] Fear = False Evidence Appearing Real. For Todd, he felt that as soon as he didn’t do he work, the quality would go down. But, the quality of his life was not so good because he was working so much. [17:16] Todd’s customers had quality, but he didn’t. He got to a point where he was done with that and things happened. [17:24] Todd teaches a course called, Run Your Rent Roll From Under a Palm Tree. [17:54] If you are a workaholic or overworked, Todd figures out what he can do to help them through various processes, systems, quality assurance, and training. [19:16] Those with the fear factor may be surprised when they let go, they open up to a better way of doing things at their business. [19:31] Should you hire your own virtual assistant (VA) or a reseller? Do you have the time to hire, train, and work with others? Are you good at hiring, training, and working with your staff? It’s up to you to decide which is better for you. [21:20] Advantages of a team being virtual is that you can pull the best talent from anywhere and overhead is low. But there are challenges. [22:13] You can outsource to virtual team members as well as to specialized companies to handle various tasks, such as podcast production. [23:45] Entrepreneurs do not usually make good managers. Specialized agencies use their expertise to take that management piece over naturally for team members to thrive. [24:55] With outsourcing, don’t necessarily go with the cheapest option to save money. Time should be higher on your priority list than money. [25:27] There’s a hustle-and-grind myth that if entrepreneurs work harder and are more aggressive, burn themselves out, they will make more money and get more done. In reality, you become unproductive and make bad decisions. [26:25] If you don’t feel naturally passionate about something, take it off your plate through outsourcing. [27:00] The mistake entrepreneurs make when building a team is they build teams around them that make their lives more tactically difficult, instead of more strategically available. [27:33] Todd knew managing people was not one of his strengths. But his wife is an awesome people manager. So, she manages the people, and Todd has time for the visionary and innovation side of his business. [28:54] When outsourcing, you will experience hits and misses. But when you get a hit, you are able to shine! It is worthwhile to spend money on agencies that have the tools and processes that can match you with the right person. [30:37] The beauty of outsourcing is that you get to focus on your core strengths. [31:00] People want to enjoy property management, but they don’t know how. The trick is to realize it can be fun and profitable if we pursue it to be that way. [31:38] Pursue better clients and take care of growing and scaling your business at an affordable rate. [31:48] Learn from other property managers and their collective experience. Then, implement what you learned - that is the greatest skill set that differentiates truly successful property managers from average ones. [33:11] Entrepreneurs enjoy coming up with ideas and creating things, but they aren’t the ones to usually see things through. That’s why they need a team to support them. [33:30] There are four personality types: spontaneous (don’t make good business owners); competitive (make good business owners to a point); humanitarian (love everyone, but may not be the best property managers); and methodical (engineers who have to get everything done). Who makes the best business over the long haul? Methodical. [35:10] When outsourcing, hire those who have methodically figured out the best processes for doing something. However, they will probably not be good at sales and marketing. [37:47] Join the DoorGrow Club on Facebook. Tweetables There’s a better option than spending tons of money. Take the collective genius of companies to outsource. Outsourcing - biggest bang for your buck. Resources DoorGrowShow on iTunes Home Property Management; Run Your Rent Roll From Under a Palm Tree Steve Crossland National Association of Residential Property Managers Virtually Incredible; Email: sales@virtuallyincredible.com DoorGrow Facebook Group

Have you ever been sued because of a biased opinion on an inspection you did on a property? Did you have a personal, vested interest in the property? Do you think you are safe just because you have documentation and videos? Today, I am talking to James Alderson of OnSight PROS about inspections. Most property managers claim that they do inspections, but do they really? James was one of those who claimed to be doing inspections. But he just didn’t have time or want to do them. So, he hired people to do the inspections for him. As a result, it developed into a business for James. He saw the need for move-in/move-out, periodic, and initial inspections. You'll Learn... [03:51] How many doors are needed to grow into a new market - 800 to 1,000. James went through about 35 inspectors/technicians initially but did not enough business to sustain them. [04:57] If your area does not have OnSight PROS, see if you can create 800-1,000 doors for James to make some magic happen in your market. [05:12] Currently, OnSight PROS is located in Harrisburg, Pa.; Baltimore, Md.; Virginia Beach, Va.; Atlanta, Ga.; Tampa/Jacksonville/Orlando/Panama City/Lakeland, Fla.; San Antonio/Austin/Houston/Fort Worth/Dallas, Texas; Boulder, Colo.; and Phoenix, Ariz. [06:59] OnSight PROS is committed to hiring the right people and paying them well. [07:13] In most markets, OnSight PROS pricing is $99 for a periodic inspection and $119 for a move-in/move-out inspection. [07:57] James has not met a property manager yet who does not want to give back the security deposit. However, 99 percent of the time, an inspection indicates that a property is not rent-ready, so the full deposit cannot be returned. [08:26] One of the things OnSight PROS values is that you receive the same product, no matter where the OnSight PROS you use is located. [08:41] OnSight PROS has a quality control system in place to make sure its inspectors do the right thing, every time. [08:52] Why is it better to hire a company like OnSight Pros rather than having internal inspectors for a company? The main reason - the cost of money. It costs less to have someone else do it. [09:49] Examples why property managers need such services provided by OnSight PROS. [12:11] Tenants are becoming more knowledgeable about their rights and how to bypass various factors. [12:36] Is there a warranty, insurance, or protection in place for inspections? OnSight PROS offers a summary of issues in cases of disputes. This documentation typically prevents cases going to court and a company being sued. [13:42] There is a power and leverage that comes with a property manager hiring a third-party provider to handle inspections. [14:17] OnSight PROS convinces property managers to hire them instead of doing their own inspections by addressing the importance of performing certain types of inspections that are not being done currently. [14:30] OnSight PROS determines if a property is one they want to take on, is it up to code, and if it fits their portfolio of services. [15:27] OnSight PROS sets up inspections with the tenant, who has to be home. Otherwise, OnSight PROS will not enter the property. [15:57] Don’t be surprised if tenants to to stonewall you. Inspectors are not usually their friends. They may have a grow house that property managers do not know about! [16:50] OnSight PROS is willing to go in and be the “bad guy” when it comes to inspections. The property manager is removed from that role. [17:36 ] Example of a property manager who joined OnSight PROS to do inspections. He discovered how tenants treat property managers differently than inspectors. It’s a different perception from the tenants. [19:02] With property managers, tenants point out problems that need to be fixed. With inspectors, tenants don’t want them to find problems they created or caused. [19:41] One of James’ goals in starting OnSight PROS was to manage as many doors as possible, but live wherever he wanted. He has become a manager rather than dealing with day-to-day matters. [20:41] Cycle of Suck: Screen the types of properties you take on. If you take on bad owners, you are going to have bad properties. You are going to have bad tenants, who leave bad reviews. You will attract more bad clients. So, you need an effective screening process. [21:59] Property management entrepreneurs are the “weird birds” who want freedom, more than safety and certainty. [23:35] Owners expect OnSight PROS to pay inspections for them. Otherwise, they try to get reimbursed for them. [24:40] An admin fee is for all the administrative work, including inspections, done to get a tenant into a house. It usually ranges from $25-200. However, make sure to label it as an admin fee, rather than an inspection fee. [26:02] A periodic inspection involves checking smoke alarms to make sure owners are not at risk. A property manager’s job is to mitigate risk. [27:05] Inspections are not cheap, but they are worth the money - and property managers do not have to pay for them. [27:30] James has onboarding sessions with property managers to help them understand how to turn inspections into a zero-cost situation. [27:55] Contact OnSight PROS at onsightpros.com or jamesalderson@me.com. [29:25] James is ready for OnSight PROS to experience rapid expansion. It does take time and money, so be patient with them. They want to make the property management industry better! Tweetables Property managers need someone else to do inspections. It’s a challenge in some markets to find the right person to do inspections. Inspections are not high on the list for property managers. Resources DoorGrowShow on iTunes Facebook Group OnSight PROS National Association of Realtors  

Imagine yourself drinking a beer, sitting by the pool, and watching the sun go down. Can a picture truly capture your enjoyment? Thanks to editing services offered by BoxBrownie.com, it is possible. Today, I am talking to Brad Filliponi and Peter Schravemade of BoxBrownie about their online marketing tool that helps others publish quality marketing photographs to get people to their properties. You'll Learn... [01:50] Background of BoxBrownie: Brad was previously a real estate photographer who had trouble finding people to edit his images. Peter is a real estate agent who believes quality marketing can be done for less money. So, they developed an online marketing tool for estate agents, photographers, and others to easily publish marketing materials. [03:45] The BoxBrownie website features quality output and samples of what can be done. The amazing photos help people envision what is possible. [06:35] Virtual Staging: BoxBrownie offers virtual staging of properties and rooms that are mapped out in 3D and where furniture is placed. You can select from the following styles: modern contemporary, urban industrial, Scandinavian, farmhouse, or customized. [07:18] View samples of virtual staging. [07:31] Virtual Renovations: BoxBrownie takes an unfinished room and adds furniture, appliances, and fixtures for renovations. Then, clients are given something they can use to instantly market the property for sale or rent. [09:05] BoxBrownie offers image enhancement editing for just $1.60. In a 24-hour turnaround, any photo from an amateur or professional photographer is taken and made to look 1,000x better for MLS listings. BoxBrownie has preset edits that polish your photos. [10:00] Many property managers use the image enhancement edit product because they do not have the budget to hire a photographer or they don’t have the time to fix photos. [10:33] Twilight Conversion: BoxBrownie takes an existing property that has been photographed in daylight and is converted to twilight. Day-to-dusk conversions are clicked on more often than daytime shots. It costs $4 and has a 24-hour turnaround. [12:35] Item Removal: Remove clutter and clean up the photo. BoxBrownie can remove cars, statues, paintings, etc. Some items can turn people off, so eliminate bad vibes - and items. [15:02] Drone Editing: This service is if you want to highlight a lot or pinpoint the location of a property, such as to identify schools and landmarks. The cost starts at $2.40. [16:43] Turnaround time from BoxBrownie is 24-48 hours, depending on the type of editing or enhancement service selected. [17:23] BoxBrownie is currently creating an API and in discussions with property management software companies to provide its services. [17:50] If marketing a property, make sure to have a floorplan. People tend to not look at your property if you don’t have one. The price frame is $24-36. [20:23] Custom Jobs: Customers upload images or floorplans and provide a description of what they would like added, changed, or removed. [21:05] 3D Rendering: Photorealistic or 3D image of a property that does not exist. BoxBrownie creates an image of what the property will look like. It costs $280. [22:23] Email product suggestions and feedback to BoxBrownie. [22:45] Copywriting: BoxBrownie can write content to go with your pictures of properties to market them. [23:15] BoxBrownie contact info - go to BoxBrownie.com to sign up for some freebies and $40 credit. Just use the coupon code: SHOWMETHEMONEY. Tweetables Put it up on the market and showcase possibility. You’ve got something to instantly market the property. Day-to-dusk conversions are clicked on more often. Resources DoorGrowShow on iTunes BoxBrownie.com Email BoxBrownie MLS PhotoShop Google Maps Jerry Maguire

Dealing with natural disasters is a crucial part of property management. In this episode, we hear a first-hand account from those who dealt with the devastation to property that occurred when Hurricane Harvey hit Houston. There are all kinds of disasters that could happen in the future. Property management knows this first hand, as well as the importance of an effective disaster preparedness plan. Steve Rozenberg and Pete Neubig from Empire Industries give their perspective on dealing with the devastation in Houston. They describe their emergency preparedness plans and the crucial steps they took to manage their properties during the devastation. They are able to give us a first-hand look at the things property managers need to consider in the event of natural disasters and how best to manage operations. You'll Learn... [05:09] Roles during a disaster: Steve took to Facebook to show people what happened, and Pete served as the backbone of the operation, coming up with a plan and delegating tasks. [05:37] Systematically break down all the different problems. Houses were flooded, properties were vacant, can’t contact some people, people are calling in about damage, etc. [06:48] Identify prerequisites, such as how to notify your clients about how you plan to communicate with them throughout the process. A Facebook group or email are two options. [08:49] Are there staff members available to help? If yes, make them project managers for each project and provide available resources. For example, one project manager to handle a list of homes that were non-contacted homes. [09:56] Determine how staff members are personally doing because they are going through the drama, as well. Make sure they are ok. [14:12] Notify residents as soon as possible about whether their home is damaged and to what extent. Encourage them to contact their insurance company to determine what is covered and what isn’t. [16:01] During a natural disaster, your property management company will probably not be receiving rent payments. Use leasing fees to sustain your company. [16:30] Partner with an inspection company to know exactly what’s going on with a property and to allow the owner to make a good decision. [17:56] Initially, strive for one-way communication to avoid property managers and assistants being inundated with residents or owners asking questions when you don’t have immediate answers. [19:18] Realize that you are going to have a lot of tenants that need a place to live. As a convenience, compile a list of available properties. [19:50] Provide good-to-know information on your Website. For example, who to call if your car is towed or phone numbers to popular insurance companies. [20:24] Work with other companies to help out each other and your residents/owners. Utilize your resources. For example, waive application fees. [24:15] At some point, someone has to be the leader. Run your business through leverage and team. Develop such a structure and culture. [27:10] Grow your company as business owners and not doers. Focus a lot of time on working on your business and not in the business. [30:25] If possible, keep your business open and running the whole time during a natural disaster. [31:21] Hire someone knowing that they would make a good leader. [33:45] The definition of a business is a profitable enterprise that runs without you. Your staff is there to support you and minimize chaos. [35:55] Only one person can be a leader at a time. Know your strengths and weaknesses. [41:53] Build relationships with everyone, even your competitors. They become invaluable during natural disasters. [43:20] Invest in a business coach or mentor and training to gain knowledge that you can use during natural disasters. The more you grow, the more your company grows. Take care of yourself. [48:27] Invest in marketing and try to get free publicity. [59:17] Look at a VOIP system if you’re not on one. Look at having some assistance elsewhere to keep your business going. Also, have a communication plan for your residents, vendors, teammates, and owners before the natural disaster. [59:45] Speed is key for property management companies dealing with a natural disaster. Get moving as quickly as possible, don’t overthink it, just do it, and get it done. Talk to your clients about not only the problem, but the solution. Tweetables Only one person can be a leader at a time. Natural disasters just happen. Then, you deal with after effects. A lot if this was divide and conquer. Resources DoorGrow iTunes Empire Industries Facebook Empire Industries Website Empire Industries phone number - 888-866-6727 

A lot of people may want to upgrade their home or location, but money is tight and they are tied down. Mike Kalis of Marketplace Homes has a solution for this. Not only does he help people break ties with their existing homes and move into new ones, but he successfully built a business around this practice. Today we are talking about how to use options to grow your property management firm. Doing things like helping tenants and owners by leveraging rent-to-own options. The goal is to increase revenues and have enough money to provide a high level of service. You'll Learn... [04:02] Mike's company is close to 3000 doors in 28 states. [04:49] How we will talk about increasing revenues on transactions. [06:54] The biggest benefit is helping owners get out of their homes without having to sell right away with a rent-to-own plan. [08:01] This is also a second chance opportunity for the tenants. [09:09] Pros and cons a tenant could put money down and if they don't purchase they would lose that. The owner could lose out if they set a price that is lower than future market value. [10:32] What an option agreement actually is and selling the option to the tenant for $5000. [12:53] How this method actually helps grow a property management business. [14:01] How accidental investors are the one's property managers make the least from. This method helps make a profit from this group. [21:14] Signing the purchase agreement right out of the gate and list and itemize all expenses. Making sure the tenant understands the fee is non-refundable. Tweetables Not having enough money to provide high service levels makes us unprofessional. The better the pricing, the more likely the tenant is to close on the option. This is a neat thing that offers owners and tenants more than just a service call. Resources Marketplace Homes Marketplace Homes on Facebook #DoorGrowClub Mike Kalis on LinkedIn

A solid team is needed for any property management business to grow and be sustainable. One of the largest challenges of having, building, and retaining a team is creating an environment that enables team members to thrive. Having a culture and vision is foundational for attracting and keeping the right people on that team. In this episode, I interview Tim Wehner from Dodson Property Management. Dodson is a large company with a large team, which is perfect for today’s topic of having a culture and vision within a property management business. Tim shares how they create a culture at Dodson and how a shared vision helps motivate team members. You'll Learn... [03:43] Writing out a mission statement, company values, and vision. Then taking small steps to accomplish those. [05:43] Dodson has about 1475 properties under 10 units and 4000 in the multifamily department. [07:43] How important it is to make sure everyone shares the same vision and values. [09:44] Dodson promotes long lasting relationships by dividing groups into pods. [10:23] Dodson and their purpose or mission statement. Creating a positive relationship with tenants and owners. Trust, comfort, and pride. [11:57] Values are to be empathetic, honorable, driven, and courageous. [12:39] Vision to positively impact over 500,000 lives by 2025 is where they want to go at Dodson. [13:24] The importance of community within their vision and the impact they make on the community. [14:27] Inspire others to love true principles at Door Grow. Energy management and what is in line with purpose. Learning and sharing for fun. [19:28] Trust and relying on each other and being able to share while talking with people like they are human beings. [23:20] Being open to employees with new ideas. [24:46] Challenges dealing with things like gossip and office politics. Trust and open dialogue go a long way. [32:07] Making sure a job is a good fit and the team member will be motivated in their role. [40:21] Celebrating wins and asking how to give support as a leader. This allows feedback and creates momentum. [46:04] How memories don't even exist unless there is emotion attached to that. Create positive emotions and wins. [52:02] Finding what is working and continue doing that. [52:22] Get clear on your purpose and values. Have a vision of where you want to be. Tweetables It’s not important to copy another business's culture. It’s important to discover your business's culture. Our goal is to deliver a living experience unlike any other. We are a people business that not only focuses on clients but also tenants and customers. Resources Dodson Property Management Tim Wehner LinkedIn Tim Wehner Twitter @wehner1tim NARPM Traction Tim@DodsonPropertyManagement.com 804-426-1660 Wehner1Tim on Snapchat KingJasonHull on Snapchat  

When starting and building a business growth is an important factor. Emulating successful people can also be a shortcut to success, but keep in mind that doing the same thing as someone else that is in a different growth stage doesn’t make sense. Different tactics need to be used in different growth stages. In this episode, I am talking with Steve Rozenberg from Empire Industries. Steve grew his business from zero to 700 doors in four years. Steve has a really interesting story that he is able to go out and share because he is supported by a really great team. We talk about Steve’s story, stages of growth, and more. You'll Learn... [03:24] Steve's background as an airline pilot and how 911 was a pivotal point in his career and life. [06:37] He was attracted to real estate because he liked the fact of leveraging time and money. [07:11] He was doing well with houses and apartments, then he bought 20 low-income properties and got in over his head. [08:32] While trying to solve his low-income housing problem he and his partner ended up creating a business model for property management. [09:22] Their first hire was a business coach, then their first full-time employee. [09:46] They are a sales and marketing company that trains employees to close. [11:33] If you run a property management business you should be focusing on things other than the actual management. [13:20] Having a strategic 30,000-foot view of your business. [17:41] Helping your team in order for them to support you. [20:12] Doing a time study to understand where time is spent. Time needs to be on strategic business. [28:06] The importance of mindset and positive self-talk. We can talk our brains into and out of things. [30:47] The transition of handing the reigns over to your time after being the person who did everything themselves. [33:39] Growing a company to your level of incompetence, then you need to grow your level. [38:23] The importance of looking at the numbers and the cost of marketing. [43:40] The importance of branding yourself as an expert and building an awesome reputation. [01:01:33] How your number 1 prospect is your existing customer. Asking for referrals is also a good idea. Tweetables As a leader, your job is to grow the team and encourage them not to say “get out of the way I’ll do this better than you”. I’ve learned that the way to grow a company is to surround yourself with much smarter people. It’s not doing one massive action, it’s taking action continually that has been the key to our success. Resources Empire Industries Cold Leads Calculator Steven Rozenberg on Facebook Empire Industries on Facebook Call Steve (888)866-6727 Empire Industries Radio Show  

Being a property manager is a great career and a great way to earn an income. Getting in on a growing opportunity and building a solid business is fun and profitable. Yet, many property managers can get stuck on depending on only transactional income through adding clients. In this episode, we learn about a way to break this cycle. In this episode my guest is Jim Ingersoll from Big Money Investor. Jim shares creative ways to fund deals. He is a real estate investor with a lot of great ideas. My goal for this show is to make things very relevant for property managers. We discuss how property managers can break through the transactional cycle and purchase their own investment properties to manage and grow revenues for themselves along with their clients. You'll Learn... [02:05] How Jim helps people get into owning properties of their own and not just managing them for everyone else. [02:33] How property managers often get stuck in a transactional income stream. They would like to break out of this cycle but don't always know how. [03:00] Why some property managers don't have properties of their own. [03:47] Getting rid of the 20% down bank-funded myth. [04:35] Assuming loans, letting an owner be the bank, joint ventures - funding through someone else, real estate can be a retirement account. [07:16] Buying a property "subject to" an existing loan staying in place. [09:53] Structuring financing through free and clear owners who want to sell without any management responsibilities. [12:52] Joint venture with someone who has money on the sideline, where you do the work and they provide the capital and you share cash flow and equity when you sell. [16:34] How joint ventures would be a great method for property managers to get properties. [21:34] Investing retirement accounts in real estate. You are not limited to stocks and bonds. [22:33] Using self-directed retirement accounts to invest in real estate. 25:03] Using leverage in real estate is a huge benefit. 26:01] Creative options with short-term rentals Airbnb to traveling nurses. Tweetables Taking over a loan is a great strategy for truly motivated sellers. An incentive for owner financing is earning 5-6 times more interest than from the bank. A problem landlords can run into with 20% down loans is cash flow shortages. Resources Big Money Investor Free Gift from Jim Quest IRA Equity Trust Airbnb

If you have ever thought that managing properties would be so much easier if there was just a mobile or iPhone app that connected to your property management software and linked to your website, your time has come. Today’s episode is all about a mobile app that does just that along with insights and more from the apps creator. In this episode, I am talking with Evan Savar from MyResisentLiNC a software app that helps manage all aspects of property management from communication tools for residents to custom setup for property managers. They are currently focused on multifamily properties and connecting entire portfolios, but they are also starting to address specific residential needs. Evan shares all of this with us and more on today’s show. You'll Learn... [02:11] About Evan and his background. He is from Las Vegas and has always been an entrepreneur. [02:48] He created Evinar a live streaming tool for Facebook. [03:23] He has always been interested in communities and community creation through technology. And he created a tool to connect communities in an apartment setting. [04:43] MyResidentLiNC is an app that connects property management for all properties within a portfolio. Each community is run separately without having to create a custom app for each one. A flexible mobile app for customizing based on your area. [06:51] Needs and technology are all over the board, but the app helps organize and aggregate all of the tools and needs. [08:54] Meeting diverse needs and making it flexible and scalable. [10:51] Some cool things they have done is integrate with Calendly and reduce print costs. [15:24] How tools like this make sense once the 100 door barrier is broken. [21:25] How time is a big challenge for property managers. Advantages of scaling without throwing people at it. Tweetables It’s not the place that makes the person, but it’s the person who makes the place. We want to make sure we understand the needs specifically for each type of business. MyResidentLiNC enables one to one and one for all communication with residents. Resources MyResidentLiNC

Sales are the backbone of any business, yet it is something that most people struggle with. One thing that can help all of us is understanding the psychology behind what makes influences a persons decision to buy.  Mike Michalowicz the best selling author of Profit First, The Pumpkin Plan, The Toilet Paper Entrepreneur, and Surge is back on the show. This week we are talking about behavior influences regarding sales. It’s all about what affects sales and what helps you sell your property management services. Mike shares his research and insights on this important topic. Be sure to listen to our popular, previous episode with Mike: DGS 25: Why Every Property Manager Should Implement Profit First You'll Learn... [03:00] How entrepreneurs struggle with momentum mode and overwhelm mode. [06:11] How we are wired to pay attention to things that are different. [11:18] How we feel compelled to share our knowledge and power of secrets. [14:45] Identifying what the customer truly needs and delivering it. [21:11] The Phoenix Effect and how there is automatic envy of someone in a superior position. [27:30] Having a compelling story with a high point and a low point and inviting the audience to climb with you. [31:36] How to have a perfect vision. [34:35] Focusing on the end benefit and sharing a story of the benefit. [42:20] Always look and see what the mass is doing and then do the opposite thing. [43:09] Being different and showing that you are unique and simple. [43:54] The more options the more paralyzed we become. [46:08] Catering to specific niches and benefits of frequency, intimacy, and trust. [55:36] How little guys can move faster than the big guy and always be different in business. [01:01:07] The way that Mike's website is radically different. [01:02:12] To make your business stand out, take a step. Tweetables Having the courage to be different guarantees attention. Envy or pity both result in avoidance. Once you get someone’s attention, you need to sell what they consume. Resources Mike Michalowicz's Books on Amazon Previous Podcast with Mike: Why Every Property Manager Should Implement Profit First Contagious: Why Things Catch On (Book on Amazon)